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My Brother’s Keeper Chair Broderick Johnson Donates Laptops to Members of Oakland’s Hidden Genius Project

“The tremendous impact that Hidden Genius Project has made in the lives of Black male youth in Oakland, Richmond, and the East Bay is the reason we’ve been a partner since 2014 and have steadily increased our support and commitment to the organization,” said Broderick Johnson, chair of President Obama’s My Brother’s Keeper Alliance Advisory Council, former member of the Obama Administration, and current executive vice president of Digital Equity and Public Policy for Comcast. “I’m delighted that our ongoing support will enable the organization to continue its important mission and potentially expand to other cities across the country, helping even more Black male youths.” 

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Broderick Johnson (left) inscribes the laptop for one of the members of the Hidden Genius Project. (Photo courtesy of The Hidden Genius Project.)
Broderick Johnson (left) inscribes the laptop for one of the members of the Hidden Genius Project. (Photo courtesy of The Hidden Genius Project.)

By COMCAST

The Hidden Genius Project in downtown Oakland recently had a renowned special guest visit the organization.

Broderick Johnson, chair of President Obama’s My Brother’s Keeper Alliance Advisory Council, former member of the Obama Administration, and current executive vice president of Digital Equity and Public Policy for Comcast, met with members of the organization.

He punctuated his visit by making a surprise donation of free laptops to the 40+ Geniuses in attendance.

The event featured a fireside chat during which Johnson was interviewed by former Hidden Genius Kevin Butler, 22, of Oakland, who studied computer science and is now an educator and entrepreneur. Mr. Butler founded a startup called TechZen Collective, which supports artists seeking to participate in Web 3.0 and creates Non-Fungible Tokens (NFTs) to showcase their work.

The Hidden Genius Project was founded in 2012 by five Black male entrepreneurs/technologists who were dismayed by the dramatic gap between high unemployment among young Black males and the abundance of career opportunities within the technology sector.

To address the challenge, the founders established a program to connect young Black males with skills, mentors, and experiences that they need to become high-performing entrepreneurs and technologists in a 21st century global economy. The Hidden Genius Project has served more than 8,400 students and offered more than 612,800+ hours of direct training.

“The tremendous impact that Hidden Genius Project has made in the lives of Black male youth in Oakland, Richmond, and the East Bay is the reason we’ve been a partner since 2014 and have steadily increased our support and commitment to the organization,” said Johnson. “I’m delighted that our ongoing support will enable the organization to continue its important mission and potentially expand to other cities across the country, helping even more Black male youths.”

The Hidden Genius Project partnership showcases Comcast’s long-standing investment in diversity, inclusion, and equity by empowering the Geniuses with digital training and leadership skills.

Furthering its commitment to Oakland specifically, Comcast has also established more than 20+ Lift Zones in the area. Lift Zones provide free high-speed WiFi from Comcast in community centers and other locations to allow students, seniors, and families to get online and more fully participate in the digital economy.

Comcast has also twice selected Oakland as a RISE Investment Fund Grant city, making $2 million in cash contributions to 200 diverse-owned small businesses in the city.  In fact, the location at which the event was held, Geoffrey’s Inner Circle, was a RISE recipient.

Jon Koriel is the public relations manager for the California region of Comcast.

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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