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‘Next Level’ AI Technology Unveiled at Dreamforce Convention in S.F.

This week, Salesforce took over the Moscone Center, Yerba Buerna Center and neighboring hotels with the annual Dreamforce Convention. Day One of Dreamforce kicked off on Tuesday, September 17 with a traditional day of keynotes led by Salesforce CEO Marc Benioff. In an unprecedented move, Benioff explained how AI will be deployed in every area of industry with their new product, “agents.”

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Salesforce CEO Marc Benioff addresses a group of media professionals at the Moscone Center hosting the annual Dreamforce Convention in downtown San Francisco.
Salesforce CEO Marc Benioff addresses a group of media professionals at the Moscone Center hosting the annual Dreamforce Convention in downtown San Francisco.

By Carla Thomas

This week, Salesforce took over the Moscone Center, Yerba Buerna Center and neighboring hotels with the annual Dreamforce Convention.

Day One of Dreamforce kicked off on Tuesday, September 17 with a traditional day of keynotes led by Salesforce CEO Marc Benioff. In an unprecedented move, Benioff explained how AI will be deployed in every area of industry with their new product, “agents.”

Through agents, Salesforce and all of its partners will create a new workforce, new CRM, an entirely new and upgraded way to engage clients, customers, and potentials.

Through several speeches, talks, and demos, Benioff spoke of how AI has been integrated at Disneyland. His colleague provided a live demo with luxury retailer Saks Fifth Avenue. The demo showed how chat bots have been replaced by meta data algorithms that can simultaneously orchestrate customer service at a level like no other.

Through one customer call, an AI agent answered a voice call, understood the customer’s complex request and was able to conversationally identify the said product for a return with not only explicit item details, but the return policy, inventory of the better-sized product, along with a timeline of options for a three-day delivery or pick up at a store location in San Francisco, all in one conversation.

The level of knowledge, accuracy, and efficiency is unlike any other on an automated format. Benioff, his engineers, platform, along with other companies he has absorbed have pulled off this amazing feat.

Benioff, just like a youngster with a brand-new car, was elated to share the latest and greatest in the world of AI. The technology is sure to set the world on fire with automated tasks.

Benioff said this moment in time is as amazing as Waymo, where his technology is integrated in the self-driving cars that traverse the streets of downtown San Francisco.

“I encourage everyone to download the Waymo App and take a ride while you’re in town,” he said.  Benioff expressed that not only will humans be able work smarter and faster, but the AI will in many cases, enhance an employee’s performance as AI prompts quantum leaps of info.

Other highlights of the week included a concert with artist Pink and presentations and sessions with celebrities like Black Eyed Peas musician and tech investor Will.i.am, actress Kerry Washington, entrepreneur Ayesha Curry, and businessman Mark Cuban. The Dreamforce series will continue next week.

Activism

OP-ED: AB 1349 Puts Corporate Power Over Community

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

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Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland
Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

By Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

As a pastor, I believe in the power that a sense of community can have on improving people’s lives. Live events are one of the few places where people from different backgrounds and ages can share the same space and experience – where construction workers sit next to lawyers at a concert, and teenagers enjoy a basketball game with their grandparents. Yet, over the past decade, I’ve witnessed these experiences – the concerts, games, and cultural events where we gather – become increasingly unaffordable, and it is a shame.

These moments of connection matter as they form part of the fabric that holds communities together. But that fabric is fraying because of Ticketmaster/Live Nation’s unchecked control over access to live events. Unfortunately, AB 1349 would only further entrench their corporate power over our spaces.

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

Power over live events is concentrated in a single corporate entity, and this regime operates without transparency or accountability – much like a dictator. Ticketmaster controls 80 percent of first-sale tickets and nearly a third of resale tickets, but they still want more. More power, more control for Ticketmaster means higher prices and less access for consumers. It’s the agenda they are pushing nationally, with the help of former Trump political operatives, who are quietly trying to undo the antitrust lawsuit launched against Ticketmaster/Live Nation under President Biden’s DOJ.

That’s why I’m deeply concerned about AB 1349 in its current form. Rather than reining in Ticketmaster’s power, the bill risks strengthening it, aligning with Trump. AB 1349 gives Ticketmaster the ability to control a consumer’s ticket forever by granting Ticketmaster’s regime new powers in state law to prevent consumers from reselling or giving away their tickets. It also creates new pathways for Ticketmaster to discriminate and retaliate against consumers who choose to shop around for the best service and fees on resale platforms that aren’t yet controlled by Ticketmaster. These provisions are anti-consumer and anti-democratic.

California has an opportunity to stand with consumers, to demand transparency, and to restore genuine competition in this industry. But that requires legislation developed with input from the community and faith leaders, not proposals backed by the very company causing the harm.

Will our laws reflect fairness, inclusion, and accountability? Or will we let corporate interests tighten their grip on spaces that should belong to everyone? I, for one, support the former and encourage the California Legislature to reject AB 1349 outright or amend it to remove any provisions that expand Ticketmaster’s control. I also urge community members to contact their representatives and advocate for accessible, inclusive live events for all Californians. Let’s work together to ensure these gathering spaces remain open and welcoming to everyone, regardless of income or background.

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Activism

Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Activism

Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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