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NPR Chief Says Network Positioned for Growth After Struggles

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Jarl Mohn, president of National Public Radio, speaks during a interview with The Associated Press, Tuesday, June 9, 2015 in Washington. After years of leadership changes and funding deficits, NPR's new president and CEO says the public radio network has turned a corner and is positioning itself to grow its already sizable audience and funding.  (AP Photo/Alex Brandon)

Jarl Mohn, president of National Public Radio, speaks during a interview with The Associated Press, Tuesday, June 9, 2015 in Washington. After years of leadership changes and funding deficits, NPR’s new president and CEO says the public radio network has turned a corner and is positioning itself to grow its already sizable audience and funding. (AP Photo/Alex Brandon)

BRETT ZONGKER, Associated Press

WASHINGTON (AP) — After years of leadership changes and funding deficits, NPR’s new president and CEO says the public radio network has turned a corner and is positioning itself to grow its already sizable audience, along with its journalistic content and funding from donors.

Jarl Mohn, a longtime radio and television executive who created E! Entertainment Television, helped launch MTV and VH1 and formed his own venture capital firm, has led NPR for nearly a year. While Mohn may seem like an outside choice for public radio, his commercial media roots, investments in new media and his 12 years on the board of Southern California Public Radio may prove critical in charting NPR’s future.

For the first time in six years, NPR is set to break even financially in 2015 with its $190 million budget, Mohn told a group of Associated Press journalists this week. Its audience of 28 million to 30 million listeners remains strong but mostly flat, though the amount of time spent listening has declined. That’s something he wants to fix.

Behind the scenes, the Washington-based network has struggled with annual deficits of $4 million to $6 million, leading to cuts in staffing and other costs. The network also drew on reserve funds to cover shortfalls. Mohn is NPR’s fifth acting or permanent CEO in six years. He has signed on for five years.

With the nonprofit network on firmer financial footing, Mohn said NPR is looking to grow its audience and raise its ambitions in fundraising to draw larger donations from foundations and wealthy individuals and more corporate sponsorships.

“We’ve got the organization on great financial footing now,” Mohn said. “It gives us flexibility to kind of spread our wings a little bit and try some innovative and creative ideas.”

The network also has taken steps to create new potential businesses to engage audiences with live events — including ticketed shows produced with local stations to showcase popular NPR personalities. And NPR held its first “up front” event with advertising agencies to capitalize on the resurgence of podcasting, which now generates 65 million to 80 million downloads monthly.

To Mohn, the popularity of podcasts in recent years — from the breakout “Serial” series produced by Chicago’s WBEZ to NPR’s “Invisibilia” series — proves there’s fresh interest in public radio content. Advertisers have noticed as well. Revenue from podcast sponsorships is up 200 percent since 2013.

For decades, media companies thought the key to reaching younger audiences was shorter, faster, flashy stories — but podcasts have proven the opposite can work, Mohn said. The average podcast listener is 37, while the average radio listener is 54.

“We don’t have to change the essence of who we are to get a younger audience. We just need to tell great stories,” Mohn said. “You can do really thoughtful, long, slow, not-glitzy stories and keep the young audience riveted with great storytelling.”

While it’s helpful to have a “new shiny toy” with podcasts building excitement, Mohn said NPR is primarily focusing on its two flagship newsmagazines, “Morning Edition” and “All Things Considered.” Each draws about 12 million listeners a week, and they air much of NPR’s content. Still, he sees potential for growth.

As a radio DJ early in his career, Mohn created a contest this year among local stations to increase their promotions for “Morning Edition” to 100 announcements a week. About 9 out of 10 stations ended up joining the competition to create the most creative promotions.

Mohn said public radio can learn a thing or two from the personality and buzz that commercial stations generated in the past. He said he’s reminding radio producers of the importance of connecting with their audiences.

“It’s basics,” he said. “It’s blocking and tackling that a lot of people may have forgotten just because year after year after year, things have drifted.”

Even more important, he said, is ensuring that NPR is producing the most compelling stories possible. The network is looking to build on its strengths in international reporting, science news and other areas to differentiate NPR from other media choices, he said.

In the years ahead, some shows such as reruns of “Car Talk” will likely end, and NPR may develop new shows to offer stations.

On the business side, Mohn said many public media fundraisers “aren’t as bold as they can be.” Many wealthy individuals and institutions simply have not been asked for significant gifts to support NPR’s public-service mission.

“We want to change that,” he said. “So I’m wildly optimistic that we can do that.”

____

Follow Brett Zongker at https://twitter.com/DCArtBeat.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Oakland Post: Week of June 18 – 24, 2025

The printed Weekly Edition of the Oakland Post: Week of June 18 – 24, 2025

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IN MEMORIAM: Legendary Funk Pioneer Sly Stone Dies at 82

Sly Stone’s musical approach radically reshaped popular music. He transcended genre boundaries and empowered a new generation of artists. The band’s socially conscious message and infectious rhythms sparked a wave of influence, reaching artists as diverse as Miles Davis, George Clinton, Prince, Dr. Dre, and the Roots.

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Sly and the Family Stone play the Opera House in Bournemouth. Mojo review. Photo by Simon Fernandez.
Sly and the Family Stone play the Opera House in Bournemouth. Mojo review. Photo by Simon Fernandez.

By Stacy M. Brown
BlackPressUSA.com Newswire

Sylvester “Sly” Stewart—known to the world as Sly Stone, frontman of the groundbreaking band Sly and the Family Stone—has died at the age of 82.

His family confirmed that he passed away peacefully at his Los Angeles home surrounded by loved ones, after battling chronic obstructive pulmonary disease (COPD) and other health complications.

Born March 15, 1943, in Denton, Texas, Stone moved with his family to Vallejo, California, as a child. He began recording gospel music at age 8 with his siblings in a group called the Stewart Four. By his teenage years, he had mastered multiple instruments and was already pioneering racial integration in music—an ethos that would define his career.

In 1966, Sly and his brother Freddie merged their bands to form Sly and the Family Stone, complete with a revolutionary interracial, mixed-gender lineup.

The band quickly became a commercial and cultural force with hits such as “Dance to the Music,” “Everyday People,” and “Thank You (Falettinme Be Mice Elf Agin)”—all penned by Stone himself.

Their album “Stand!” (1969) and live performances—most notably at Woodstock—cemented their reputation, blending soul, funk, rock, gospel, and psychedelia to reflect the optimism and turmoil of their era.

Sly Stone’s musical approach radically reshaped popular music. He transcended genre boundaries and empowered a new generation of artists. The band’s socially conscious message and infectious rhythms sparked a wave of influence, reaching artists as diverse as Miles Davis, George Clinton, Prince, Dr. Dre, and the Roots.

As the 1970s progressed, Stone confronted personal demons. His desire to use music as a response to war, racism, and societal change culminated in the intense album “There’s a Riot Goin’ On” (1971). But drug dependency began to undermine both his health and professional life, leading to erratic behavior and band decline through the early 1980s.

Withdrawn from the public eye for much of the 1990s and early 2000s, Stone staged occasional comebacks. He was inducted into the Rock & Roll Hall of Fame in 1993, received a Lifetime Achievement Award from the Grammys in 2017, and captured public attention following the 2023 release of his memoir “Thank You (Falettinme Be Mice Elf Agin)”—published under Questlove’s imprint. He also completed a biographical screenplay and was featured in Questlove’s documentary “Sly Lives!” earlier this year.

His influence endured across generations. Critics and historians repeatedly credit him with perfecting funk and creating a “progressive soul,” shaping a path for racial integration both onstage and in the broader culture.

“Rest in beats Sly Stone,” legendary Public Enemy frontman Chuck D posted on social media with an illustrative drawing of the artist. “We should thank Questlove of the Roots for keeping his fire blazing in this century.”

Emmy-winning entertainment publicist Danny Deraney also paid homage. “Rest easy Sly Stone,” Deraney posted. “You changed music (and me) forever. The time he won over Ed Sullivan’s audience in 1968. Simply magical. Freelance music publicist and Sirius XM host Eric Alper also offered a tribute.

“The funk pioneer who made the world dance, think, and get higher,” Alper wrote of Sly Stone. “His music changed everything—and it still does.”

Sly Stone is survived by three children.

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Oakland Post: Week of June 11 – 17, 2025

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