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OP-ED: It Takes a Little Courage to Stop a lot of Disrespect

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A good pair of jeans, are a good pair of jeans. So why have I preferred Levi’s over other brands? I am all San Francisco and have viewed Levi Strauss & Co. the same way for years.

In addition, this inventor of jeans, which first began manufacturing its iconic brand in 1853 San Francisco has an established reputation on social issues. Recently, I discovered another reason to be proud to wear Levi’s. Mr. Strauss died in 1902, however, the 1906 San Francisco earthquake and fire destroyed everything he worked to build. In the spirit of its founder, the company continued to pay its displaced workers.

Today, I start to stop, a lot of the disrespect of Blacks in San Francisco by questioning Levi Strauss & Co. values and vision. As a San Franciscan resident since 1960, the naming rights deal Levi’s signed with the 49ers worth $220 million over 20 years for the new Santa Clara 49ers stadium has me asking; where do the company’s values and vision appear in this deal?

Levi Strauss & Co. website’s “Values and vision” statement:

“Empathy — walking in other people’s shoes…”

“Originality — being authentic and innovative…”

“Integrity — doing the right thing…”

“Courage — standing up for what we believe…”

The 49ers took a $1.3 billion dollar stadium project out of a struggling Black community where Candlestick Park is located. Then asked and received from city officials an option out of the team’s 2015 year $ 6 million lease, for the mere upfront fee of $1 million. I can imagine Mr. Strauss telling current Levi’s CEO Chip Bergh, “Walking in other people’s shoes was never intended to be used to step on anyone.”

According to published reports, the $1.3 billion 49er stadium built by Turner/Devcon has offered only 1.6% of its contracts to minority contractors. 70% of the players that generate most of the team’s revenue are Black. Being authentic and innovative; Mr. Strauss who reportedly had no prejudice in him would not have hidden behind Prop. 209; which Turner/Devcon has done to justify the selecting of its sub-contractors.

The delays by the 49ers to improve the area closest to Candlestick Park, a blighted housing project called “Alice Griffith Housing” for fear that it would interfere with the team’s season activities is reprehensible. Doing the right thing as Mr. Strauss was known for meant he would have reached out to the community, not the 49ers.

Six months after NFL commissioner, Roger Goodell vowed, in a June 15, 2011 letter that the NFL “Supports communities that support us”, the NFL loaned the 49ers $200 million to move out of the struggling community the 49ers called home for more than 40 of the team’s 67 years in the city. I could be wrong but I think Mr. Strauss would have had the courage to stand up to the NFL and say, “You broke your promise”?

Any sports team should have the right to go wherever they feel they can make the most profit. However, breaking every rule of respect in leaving should not be tolerated. Did Levi Strauss & Co. co-signed the move by putting aside its founder’s values and vision in a deal to hitch its wagon to the San Francisco 49ers?

Due to my expanding waste line, I am currently wearing jeans that don’t fit me. Don’t worry, out of respect for myself and America, I promise, no sagging. Nevertheless, in protest of this blatant disrespect of a struggling Black community, I will be wearing my current small collection of jeans until the 2016 Super Bowl, which will be hosted by the city of San Francisco.

In all honesty only one pair are Levi’s but I plan to donate them all to charity; in accordance to Levi Strauss & Co. stated policy.

Struggling communities across America; where many past and present NFL players got their start, should rise up. With a dignified approach, tell current CEO of Levi’s “These Jeans don’t fit.” And if Mr. Bergh ignores our complaint, began a donation drive designed to stop the Super Bowl from being a comfortable fit for a city that shows little or no respect for its struggling Black community.

Send postcards to:

CEO Chip Bergh
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111

This an editorial and does not express the opinions and/or thoughts of the Post Newspaper Group.

 

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Oakland Post Endorses Barbara Lee

Barbara Lee will be able to unify the city around Oakland’s critical budget and financial issues, since she will walk into the mayor’s office with the support of a super majority of seven city council members — enabling her to achieve much-needed consensus on moving Oakland into a successful future.

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Congresswoman Barbara Lee. Courtesy photo, Office of Rep. Barbara Lee.
Former Congresswoman Barbara Lee. Courtesy photo.

As we end the celebration of Women’s History Month in Oakland, we endorse Barbara Lee, a woman of demonstrated historical significance. In our opinion, she has the best chance of uniting the city and achieving our needs for affordable housing, public safety, and fiscal accountability.

As a former small business owner, Barbara Lee understands how to apply tools needed to revitalize Oakland’s downtown, uptown, and neighborhood businesses.

Barbara Lee will be able to unify the city around Oakland’s critical budget and financial issues, since she will walk into the mayor’s office with the support of a super majority of seven city council members — enabling her to achieve much-needed consensus on moving Oakland into a successful future.

It is notable that many of those who fought politically on both sides of the recent recall election battles have now laid down their weapons and become brothers and sisters in support of Barbara Lee. The Oakland Post is pleased to join them.

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Oakland Post: Week of March 28 – April 1, 2025

The printed Weekly Edition of the Oakland Post: Week of March 28 – April 1, 2025

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We Fought on Opposite Sides of the Sheng Thao Recall. Here’s Why We’re Uniting Behind Barbara Lee for Oakland Mayor

Today, we are coming together to do all we can to make sure Barbara Lee is elected Mayor in the April 15 Oakland special election. Here’s why. Now more than ever, Oakland needs a respected, hands-on leader who will unite residents behind a clear vision for change. The next mayor will have to hit the ground running with leaders and stakeholders across our political divide to get to work solving the problems standing in the way of Oakland’s progress. Job No. 1: improving public safety. Everyone agrees that all Oaklanders deserve to feel safe in their neighborhoods. But sadly, too many of us do not. 

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Robert Harris (left) is a retired attorney at PG&E and former legal counsel for NAACP. Richard Fuentes is co-owner of FLUID510 and chair of the Political Action Committee, American Federation of State, County, and Municipal Employees (AFSCME) Council 57. Courtesy photos.
Robert Harris (left) is a retired attorney at PG&E and former legal counsel for NAACP. Richard Fuentes is co-owner of FLUID510 and chair of the Political Action Committee, American Federation of State, County, and Municipal Employees (AFSCME) Council 57. Courtesy photos.

By Robert Harris and Richard Fuentes
Special to The Post

The City of Oakland is facing a number of urgent challenges, from housing and public safety to a pressing need for jobs and economic development. One of us, Robert Harris, supported the November recall vote that removed Mayor Sheng Thao from office. Meanwhile, Richard Fuentes believed the recall was the wrong strategy to tackle Oakland’s challenges. 

Today, we are coming together to do all we can to make sure Barbara Lee is elected Mayor in the April 15 Oakland special election. Here’s why.  

Now more than ever, Oakland needs a respected, hands-on leader who will unite residents behind a clear vision for change.

The next mayor will have to hit the ground running with leaders and stakeholders across our political divide to get to work solving the problems standing in the way of Oakland’s progress. 

Job No. 1: improving public safety. Everyone agrees that all Oaklanders deserve to feel safe in their neighborhoods. But sadly, too many of us do not. 

During her three decades in the state Legislature and Congress, Lee made public safety a priority, securing funding for police and firefighters in Oakland, delivering $15.8 million in community safety funding, and more. Today, she has a plan for making Oakland safer. It starts with making sure police are resourced, ready, and on patrol to stop the most dangerous criminals on our streets. 

Oakland residents and business owners are feeling the impact of too many assaults, smash/grabs, retail thefts, and home robberies. Lee will increase the number of police on the streets, make sure they are focused on the biggest threats, and invest in violence prevention and proven alternatives that prevent crime and violence in the first place.

In addition, on day one, Barbara Lee will focus on Oakland’s business community, creating an advisory cabinet of business owners and pushing to ensure Oakland can attract and keep businesses of all sizes.

The other top issue facing Oakland is housing and homelessness. As of May 2024, over 5,500 people were unhoused in the city. Oaklanders are just 25% of the population of Alameda County, but the city has 57% of the unhoused population.

Unhoused people include seniors, veterans, single women, women with children, people who suffer physical and mental illness, unemployed and undereducated people, and individuals addicted to drugs. Some are students under 18 living on the streets without their parents or a guardian. Research shows that 53% of Oakland’s homeless population is Black. 

Starting on her first day in office, Lee will use her national profile and experience to bring new resources to the city to reduce homelessness and expand affordable housing. And she will forge new public/private partnerships and collaboration between the City, Alameda County, other public agencies, and local nonprofits to ensure that Oakland gets its fair share of resources for everything from supportive services to affordable housing.

Besides a public safety and housing crisis, Oakland has a reputational crisis at hand. Too many people locally and nationally believe Oakland does not have the ability to tackle its problems.

Lee has the national reputation and the relationships she can use to assert a new narrative about our beloved Oakland – a vibrant, diverse, and culturally rich city with a deep history of activism and innovation.

Everyone remembers how Lee stood up for Oakland values as the only member of Congress not to authorize the disastrous Iraq War in 2001.  She has led the fight in Congress for ethics reform and changes to the nation’s pay-to-play campaign finance laws.

Lee stands alone among the candidates for mayor as a longtime champion of honest, transparent, and accountable government—and she has the reputation and the skills to lead an Oakland transformation that puts people first.

The past few years have been a trying period for our hometown.

Robert Harris supported the recall because of Thao’s decision to fire LeRonne Armstrong; her refusal to meet with certain organizations, such as the Oakland Branch of the NAACP; and the city missing the deadline for filing for a state grant to deal with serious retail thefts in Oakland. 

Richard Fuentes opposed the recall, believing that Oakland was making progress in reducing crime. The voters have had their say; now, it is time for us to move forward together and turn the page to a new era.

The two of us don’t agree on everything, but we agree on this: the next few years will be safer, stronger, and more prosperous if Oaklanders elect Barbara Lee as our next mayor on April 15.  

Robert Harris is a retired attorney at PG&E and former legal counsel for NAACP.

Richard Fuentes is co-owner of FLUID510 and chair of the Political Action Committee, American Federation of State, County, and Municipal Employees (AFSCME) Council 57.

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