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OP-ED: Why the Biden campaign should invest in the Black Press

NNPA NEWSWIRE — Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.
The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.

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Black-Owned Media: Key to a 2024 Biden-Harris Campaign Victory

By Charles Cantu and Dr. Benjamin F. Chavis Jr.

President Joe Biden wouldn’t have won the 2020 presidential election without the Black vote. In this Groundhog Day redo four years later, if President Biden wants to defeat Donald Trump again, he needs the Black vote more than ever. The GOP knows this and has been courting Black men in particular, with Trump suggesting in a bizarre and racist remark that Black men will root for him because they identify with his legal troubles.

The 2024 national elections will be the most consequential elections in American history. The Black Press and the Black Vote will be determinative factors in the outcome of the elections this year.

Insider Intelligence predicts that campaigns will spend more than $12 billion on advertising during this election cycle, a new record. Dollar for dollar, the biggest ROI the Biden campaign can get is by advertising in Black-owned and -operated newspapers and media. Specifically, this means the Black Press—the more than 200 Black-owned newspapers and their respective websites. There are also more than 1000 other kinds of Black-owned media that include websites, podcasts, CTV channels, and radio stations.

It’s not just the Biden-Harris campaign. Democrats down the ticket and around the country will see immense advertising amplification by advertising in Black-owned media. In other words, advertising in Black-owned media isn’t just another insertion order because the Black Press is a different kind of media.

Over decades—in some cases since the 1800s—Black-owned newspapers have built deep trust with their readers. Their coverage or endorsement can positively influence voter opinions, building credibility for Democratic candidates and the issues they champion. By advertising in the Black Press, Democrats can directly impact how Black voters perceive their policies and candidates.

Here are a few of the unique qualities and advantages of advertising in Black-owned media.

Targeted Reach: Black-owned newspapers and websites have a dedicated readership within the African American community. By advertising there, Democrats will directly engage with a crucial voting bloc.

Increased Visibility Beyond Urban Centers: Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.

Community Connections: These publications serve as vital sources of information for Black communities. Advertising in the Black Press demonstrates a commitment to understanding and addressing the unique concerns of Black communities. The ad buy itself demonstrates that the candidate is doing more than paying lip service to Black issues.

From Polling to Policy: The Black Press plays a critical role in shaping public opinion within diverse Black communities. Advertising in Black-owned media will allow Democratic candidates to highlight specific policies that affect Black Americans, such as criminal justice reform, economic empowerment and debt reform, overseas wars, and access to affordable, quality healthcare.

Historical Context: Black-owned newspapers have a rich history of advocating for civil rights and social justice. Advertising within these platforms reinforces Democratic commitment to equality and progress for all Americans.

Solidarity: Advertising in the Black Press sends a powerful message of unity. It shows that Democrats value Black voices and are committed to uplifting marginalized communities.

Local leading to National Impact: The cliché that all politics is local happens to be true. Many Black-owned newspapers focus on local news and issues that then gain national attention. By advertising with the Black Press, Democrats will connect with voters at a grassroots level, emphasizing their commitment to community development.

Fighting Misinformation and Disinformation: Russia has already started intense election interference in the U.S. and other democracies facing 2024 elections, including websites masquerading as local news outlets. Black-owned newspapers are established and reputable within their communities. By advertising in the Black Press, Democrats can support high-quality journalism that counters conspiracy theories that circulate elsewhere.

Getting out the Black Vote: Recently, the DNC announced a historic Get-Out-the-Vote (GOTV) campaign in Nevada and South Carolina. These are paid ad campaigns. Directing media investment for such campaigns in the Black Press can increase turnout for this key voting bloc.

Battleground States: Black voters are influential in key battleground states. Advertising in the Black Press can help sway opinion and mobilize voters in critical regions.

In the most recent Census, Black Americans represented 12.4% of the U.S. population. The amount of money that advertisers of all sorts spend on Black-owned media comes nowhere close that percentage.

However, Democratic candidates shouldn’t advertise in the Black Press just because it’s the right thing to do. It’s also the smart thing to do.

Charles Cantu is the founder and CEO of RESET Digital, the first Black-owned DSP.

Dr. Benjamin Chavis is the President and CEO of the National Newspaper Publishers Association (NNPA).

The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.

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Black Feminist Movement Mobilizes in Response to National Threats

BLACKPRESSUSA NEWSWIRE — More than 500 Black feminists will convene in New Orleans from June 5 through 7 for what organizers are calling the largest Black feminist gathering in the United States.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

More than 500 Black feminists will convene in New Orleans from June 5 through 7 for what organizers are calling the largest Black feminist gathering in the United States. The event, led by the organization Black Feminist Future, is headlined by activist and scholar Angela Y. Davis. Paris Hatcher, executive director of Black Feminist Future, joined Black Press USA’s Let It Be Known to outline the mission and urgency behind the gathering, titled “Get Free.” “This is not just a conference to dress up and have a good time,” Hatcher said. “We’re building power to address the conditions that are putting our lives at risk—whether that’s policing, reproductive injustice, or economic inequality.” Hatcher pointed to issues such as rising evictions among Black families, the rollback of bodily autonomy laws, and the high cost of living as key drivers of the event’s agenda. “Our communities are facing premature death,” she said.

Workshops and plenaries will focus on direct action, policy advocacy, and practical organizing skills. Attendees will participate in training sessions that include how to resist evictions, organize around immigration enforcement, and disrupt systemic policies contributing to poverty and incarceration. “This is about fighting back,” Hatcher said. “We’re not conceding anything.” Hatcher addressed the persistent misconceptions about Black feminism, including the idea that it is a movement against men or families. “Black feminism is not a rejection of men,” she said. “It’s a rejection of patriarchy. Black men must be part of this struggle because patriarchy harms them too.” She also responded to claims that organizing around Black women’s issues weakens broader coalitions. “We don’t live single-issue lives,” Hatcher said. “Our blueprint is one that lifts all Black people.”

The conference will not be streamed virtually, but recaps and updates will be posted daily on Black Feminist Future’s YouTube channel and Instagram account. The event includes performances by Tank and the Bangas and honors longtime activists including Billy Avery, Erica Huggins, and Alexis Pauline Gumbs. When asked how Black feminism helps families, Hatcher said the real threat to family stability is systemic oppression. “If we want to talk about strong Black families, we have to talk about mass incarceration, the income gap, and the systems that tear our families apart,” Hatcher said. “Black feminism gives us the tools to build and sustain healthy families—not just survive but thrive.”

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Hoover’s Commutation Divides Chicago as State Sentence Remains

BLACKPRESSUSA NEWSWIRE — Hoover was convicted of murder and running a criminal enterprise. Although some supporters describe him as a political prisoner, the legal and public safety concerns associated with his name remain substantial.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

The federal sentence for Gangster Disciples founder Larry Hoover has been commuted, but he remains incarcerated under a 200-year state sentence in Illinois. The decision by Donald Trump to reduce Hoover’s federal time has reignited longstanding debates over his legacy and whether rehabilitation or continued punishment is warranted. The commutation drew immediate public attention after music executive Jay Prince and artist Chance the Rapper publicly praised Trump’s decision. “I’m glad that Larry Hoover is home,” said Chance the Rapper. “He was a political prisoner set up by the federal government. He created Chicago Votes, mobilized our people, and was targeted for that.”

But Hoover, the founder of the Gangster Disciples, is not home—not yet. Now in federal custody at the Florence Supermax in Colorado, Hoover was convicted of murder and running a criminal enterprise. Although some supporters describe him as a political prisoner, the legal and public safety concerns associated with his name remain substantial. “There is a divide in the Black community here,” said Chicago journalist Jason Palmer during an appearance on the Let It Be Known morning program. “Some view Hoover as someone who brought structure and leadership. Others remember the violence that came with his organization.” Palmer explained that while Hoover’s gang originally formed for protection, it grew into a criminal network responsible for extensive harm in Chicago. He also noted that Hoover continued to run his organization from state prison using coded messages passed through visitors, prompting his transfer to federal custody.

Illinois Gov. J.B. Pritzker, who is widely considered a potential 2028 presidential contender, has not issued a statement. Palmer suggested that silence is strategic. “Releasing Hoover would create enormous political consequences,” Palmer said. “The governor’s in a difficult spot—he either resists pressure from supporters or risks national backlash if he acts.” According to Palmer, Hoover’s federal commutation does not make him a free man. “The federal sentence may be commuted, but he still has a 200-year state sentence,” he said. “And Illinois officials have already made it clear they don’t want to house him in state facilities again. They prefer he remains in federal custody, just somewhere outside of Colorado.”

Palmer also raised concerns about what Hoover’s case could signal for others. “When R. Kelly was convicted federally, state prosecutors in Illinois and Minnesota dropped their charges. If a president can commute federal sentences based on public pressure or celebrity support, others like R. Kelly or Sean Combs could be next,” Palmer said. “Meanwhile, there are thousands of incarcerated people without fame or access to public platforms who will never get that consideration.” “There are people who are not here today because of the violence connected to these organizations,” Palmer said. “That has to be part of this conversation.”

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WATCH: Five Years After George Floyd: Full Panel Discussion | Tracey’s Keepin’ It Real | Live Podcast Event

Join us as we return to the city where it happened and speak with a voice from the heart of the community – Tracey Williams-Dillard, CEO/Publisher of the Minnesota Spokesman-Recorder.

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https://youtube.com/watch?v=OsNLWTz6jU0&feature=oembed

May 25, 2020. The world stopped and watched as a life was taken.

But what has happened since?

Join us as we return to the city where it happened and speak with a voice from the heart of the community – Tracey Williams-Dillard, CEO/Publisher of the Minnesota Spokesman-Recorder.

She shares reflections, insights, and the story of a community forever changed. What has a year truly meant, and where do we go from here?

This is more than just a date; it’s a moment in history. See what one leader in the Black press has to say about it.

Recorded live at UROC in Minneapolis, this powerful discussion features:

Panelists:

  • Medaria Arradondo – Former Minneapolis Police Chief
  • Nekima Levy Armstrong – Civil Rights Activist & Attorney
  • Dr. Yohuru Williams – Racial Justice Initiative,
  • UST Mary Moriarty – Hennepin County Attorney
  • Fireside Chat with Andre Locke – Father of Amir Locke

Special Guests:

  • Kennedy Pounds – Spoken Word Artist
  • Known MPLS – Youth Choir bringing purpose through song

This podcast episode looks at the past five years through the lens of grief, truth, and hope—and challenges us all to do more.

🔔 Subscribe to Tracey’s Keepin’ It Real wherever you get your podcasts or follow ‪@mnspokesmanrecorder‬ for more.

🔗 Visit https://spokesman-recorder.com for more coverage and stories from Minnesota’s trusted Black news source.

#GeorgeFloyd #BlackPress #SpokesmanRecorder #Minneapolis #BlackHistory

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