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Opinion: Energy Drinks Are Killing Young People. It’s Time to Stop That.

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Last week, a 16-year-old tragically lost his life after consuming an energy drink, a soda and a latte — drinks routinely consumed by and often intensively marketed to youth — all within a few hours.

According to the coroner, the boy’s heart simply couldn’t cope with the amount of caffeine in the beverages.

The teen wasn’t the first to pay a terrible price for drinking popular beverages that are commonly (but mistakenly) considered safe, but he must be the last.

The government must take steps to reduce caffeine levels allowed in energy drinks; to clearly provide recommendations for the safe caffeine consumption for children and adolescents; to ban the marketing of energy drinks to youth of all ages; and to help educate the public on the health risks of high caffeine intake.

Caffeine is a strong and potentially dangerous stimulant, particularly to children and adolescents. When people think of the drug, they generally think of coffee. But what is less widely known is that a single serving of an energy drink may contain much more caffeine than a cup of coffee.

While the caffeine in a serving of coffee can range from 60 mg all the way up to several hundred mg in an extra-large expresso drink, these coffee varieties are not specifically marketed to teen-agers in the way that energy drinks are.

Making matters worse, consumers do not know the risks of the high levels of caffeine in an energy drink. Nutrition labels are not legally required to include information about caffeine content — a critical and potentially life-threatening omission.

Many energy drink manufacturers have initiated voluntary labeling initiatives, but they are not consistently applied and they do not provide adequate information to ensure consumers appropriately interpret the level of risk presented by the beverage. Labels are a first step — necessary, but not sufficient.

Unlike coffee, energy drinks are widely marketed to adolescents, putting them at risk of extreme caffeine overload with potentially devastating cardiovascular and neurological consequences. From 2005 to 2011, energy drink-related emergency room visits increased from 1,128 to 20,783. This included high rates of unintentional exposure in children younger than 6 years old. In 2013, the American Medical Association adopted a policy supporting a ban on the marketing of energy drinks to youth under the age of 18 years, saying, “Energy drinks contain massive and excessive amounts of caffeine that may lead to a host of problems in young people including heart problems …”

In 2011, the American Academy of Pediatrics released a report on the appropriateness of sports and energy drinks for children and adolescents. They concluded that “…energy drinks pose potential health because of the stimulants they contain, and should never be consumed by children and adolescents.”

Still, energy drink consumption has skyrocketed in recent years, even as soda consumption has begun to decline. Given the danger energy drinks pose to children and youth with no potential benefit to their health or wellbeing, the marketing and advertising of these products to young people must stop.

Because manufacturers add caffeine to energy drinks, it is subject to regulation by the Food and Drug Administration as a food additive. In fact, the FDA has recognized the risks of high caffeine consumption and imposed a 71-milligram limit on the level of caffeine that may be added to a 12-ounce soda.

However, no limits currently are imposed on the caffeine content of energy drinks, and containers easily can contain 200 to 300 milligrams or more. There is no justification for this regulatory distinction.

Youth drinking energy drinks need as much protection as those drinking Coke or Pepsi.

Adolescents — the prime consumers of energy drinks — are entitled to information that can save their lives. The FDA’s limits on added caffeine in colas should also be applied to energy drinks, and the amount of caffeine added to an energy drink should always be listed on its nutrition label, including a distinct front-of-package warning for drinks with caffeine levels greater than those allowed in soda.

Information based on scientific testing should also be made available on the effects of energy drink additives, such as guarana and taurine, that can increase the potency and increase the effects of caffeine.

As the sales of energy drinks rise every year, the need to act becomes even more critical. Steps to protect the health of our children are both feasible and necessary.

The problem has been identified; now is the time to act.

This article appeared in The Berkeley Blog. Opinion by Pat Crawford and Wendi Gosliner

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Activism

LIVE! — TOWN HALL ON RACISM AND ITS IMPACT — THURS. 11.14.24 5PM PST

Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024, 5 p.m. – 6:30 p.m. PST

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Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024
5 p.m. – 6:30 p.m. PST

Discussion Topics:
• Since the pandemic, what battles have the NAACP fought nationally, and how have they impacted us locally?
• What trends are you seeing concerning Racism? Is it more covert or overt?
• What are the top 5 issues resulting from racism in our communities?
• How do racial and other types of discrimination impact local communities?
• What are the most effective ways our community can combat racism and hate?

Your questions and comments will be shared LIVE with the moderators and viewers during the broadcast.

STREAMED LIVE!
FACEBOOK: facebook.com/PostNewsGroup
YOUTUBE: youtube.com/blackpressusatv
X: twitter.com/blackpressusa

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Activism

NAACP California-Hawaii State Convention Highlights Black Voter Engagement, and More

A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges. 

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NAACP State Conference President Rick Callender (right) engages in a discussion on voter engagement and community advocacy with NAACP President and CEO Derrick Johnson during the 37th NAACP California-Hawaii State Convention in Los Angeles. Photo by Rich Woods.
NAACP State Conference President Rick Callender (right) engages in a discussion on voter engagement and community advocacy with NAACP President and CEO Derrick Johnson during the 37th NAACP California-Hawaii State Convention in Los Angeles. Photo by Rich Woods.

By Bo Tefu, California Black Media

The 37th NAACP California-Hawaii State Convention concluded on Sunday, Oct 27, following four days of discussions and workshops at the Los Angeles Airport Marriott. Bringing together civil rights leaders, policymakers, and advocates from California and Hawaii, the convention operated under the theme “All In.” The participants discussed critical issues impacting Black communities, including criminal justice reform, health equity, economic empowerment, education, environmental justice, and voting rights.

A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges.

On Saturday, the President’s Fireside Chat brought together NAACP President Derrick Johnson and CA/HI State Conference President Rick Callender, who discussed the urgency of voter engagement and community advocacy.

Guest speakers included Congresswoman Maxine Waters (D-CA-43), who spoke at the Women in NAACP (WIN) Labor Luncheon about the intersection of labor rights and civil rights. California State Superintendent Tony Thurmond delivered remarks at the Leadership Dinner on education equity, focusing on policies to ensure all students have access to high-quality education.

Honors were given to longtime social justice advocate and former Assemblymember Mike Davis for his work in community activism. At the same time, actor and activist Danny Glover and the Rev. Dr. Amos C. Brown received the 2024 Legacy Hall of Fame Awards, recognizing their lifelong commitments to advancing civil rights.

The convention also offered practical workshops, including “What’s On Your Ballot?,” where coalition leaders provided analyses of California propositions, explaining their potential impacts on community rights and resources. The Voter Turnout Workshop provided background and encouraged participants to promote voter turnout through community-centered outreach strategies.

Sunday’s events closed with a Prayer and Memorial Breakfast honoring the contributions of past and current civil rights leaders.

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Activism

Atty Gen Bonta: U.S. Law Mandating Emergency Care to All Patients Faces Threats

The attorney general highlighted that EMTALA is vital for ensuring that no individual is turned away from emergency services based on financial status or insurance coverage. Bonta stated that the law has been a cornerstone of emergency healthcare for decades, providing peace of mind to millions of Americans who might otherwise hesitate to seek urgent medical attention due to cost concerns.

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By Bo Tefu, California Black Media

California Attorney General Rob Bonta emphasized the critical need to protect the Emergency Medical Treatment and Labor Act (EMTALA), mandating that hospitals provide emergency care to all patients regardless of their ability to pay.

In a recent statement, Bonta highlighted the potential threats to this essential legislation amid ongoing discussions about healthcare accessibility in the U.S.

EMTALA ensures that no one is denied access to emergency medical care, including abortion care, and this federal law is more imperative than ever following the overturn of Roe v. Wade,” said Bonta.

The attorney general highlighted that EMTALA is vital for ensuring that no individual is turned away from emergency services based on financial status or insurance coverage. Bonta stated that the law has been a cornerstone of emergency healthcare for decades, providing peace of mind to millions of Americans who might otherwise hesitate to seek urgent medical attention due to cost concerns.

This decision to support the federal government’s case comes at a time when many healthcare providers are facing pressure from rising costs and legislative changes that could undermine existing protections. Bonta called on lawmakers to reinforce EMTALA’s provisions and to combat any efforts aimed at weakening the act, asserting that equitable access to emergency care is a fundamental right.

He urged state and federal governments to ensure that all Americans, particularly marginalized communities, have the necessary access to emergency services without fear of financial repercussions. The brief indicates the coalition’s commitment to healthcare equity, emphasizing that maintaining strong protections under EMTALA is crucial for safeguarding public health.

As discussions around healthcare policy continue, Bonta remains steadfast in promoting initiatives that protect emergency care access, asserting that everyone deserves timely and appropriate medical treatment in emergencies. His efforts align with ongoing legal and advocacy battles to preserve the rights established by EMTALA in the face of evolving healthcare challenges.

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