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PepsiCo Called Out for Failure to Fulfill Verbal Contract with National Black Farmers’ Association Members

In a press release on Jan. 27, John Boyd, president of the National Black Farmers Association (NBFA), said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.” He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

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John Boyd, president of the National Black Farmers Association (NBFA).
John Boyd, president of the National Black Farmers Association (NBFA).

John Boyd, president of the National Black Farmers Association (NBFA), said he’s calling out PepsiCo for discrimination after a year and a half of talks that produced no contract.

Boyd claims that PepsiCo, a multinational company that produces food and beverages, had made a verbal agreement with the NBFA.

In a press release on Jan. 27, Boyd said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.”

He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

As the producer of the potato chip brand Ruffles, Frito’s corn chips, Doritos and Quaker Oats, PepsiCo contracts to get the raw materials: potatoes, corn and grains.

“PepsiCo indicated they wanted to do business with NBFA members,” Boyd said. “The company insisted that our growers share personal information through our national database. A year and a half later, when NBFA growers met all the required elements for a potato delivery contract, the company’s executives apparently had lost interest in keeping its part of the bargain.”

“Our livelihood and financial stability are at stake,” Boyd said. “Some Black farmers have actually lost their farms amid this treatment.”

Boyd, who says he is a shareholder in PepsiCo, announced he will seek a solution for the NBFA from PepsiCo’s CEO and chairman.

This report is courtesy of the National Black Farmers’ Association website. For more information, go to http://blackfarmers.org

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Oakland Post: Week of May 28 – June 30, 2025

The printed Weekly Edition of the Oakland Post: Week of May 28 – June 3, 2025

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Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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OPINION: Your Voice and Vote Impact the Quality of Your Health Care

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare. 

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Rhonda M. Smith.
Rhonda M. Smith.

By Rhonda M. Smith, Special to California Black Media Partners

Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”

That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.

That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.

The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.

These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.

I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.

About the Author

Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.

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