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Poll Reveals What Black Families Really Want: Politicians Need to Listen

We developed the poll as a way to truly understand what Black voters view as the most critical issues they are facing right now.

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Photo Credit: Trust "Tru" Katsande/ Unsplash

Fortune School of Education in conjunction with the National Action Network (NAN) Sacramento, Freedom Coalition for Charter Schools, Sacramento Alumnae Chapter Delta Sigma Theta Sorority Inc. and the Alpha Community Education Initiative has released a poll called “What Black Voters Think” during the NAN Sacramento Rise Up! Virtual Conference.

We developed the poll as a way to truly understand what Black voters view as the most critical issues they are facing right now. More than half of Black parents said education was most important, eclipsing their concerns about health care, housing and climate change — the issues that tend to dominate the conversation in “progressive” circles. Only the economy ranked higher than education on the list of what Black parents who are registered to vote said affected them most on a daily basis. COVID-19 relief came in a close third.

The survey, conducted in February 2021 by Applecart Research on behalf of Fortune School of Education, includes responses from 1,290 Black registered voters in California and key 2020 presidential swing states including Michigan, South Carolina, Georgia, Pennsylvania, Wisconsin, and Ohio.

The majority of respondents surveyed have spent a significant amount of money on education-related expenses during the pandemic — 71% of parents polled said they or someone they know has spent money out-of-pocket to cover educational expenses due to COVID-19 school closures. 

The American Rescue Plan includes $129 billion for K-12 education. While that windfall is headed to schools, the next human infrastructure spending plan out of Washington may go equally big for families.

When asked about their support for public charter schools, 71% of California Black registered voters surveyed said they supported charters.  According to a CalMatters report, public school enrollment in California has hit a 20-year low while enrollment jumped by 15,000 students in public charter schools during the coronavirus pandemic.  Despite facing political headwinds among some Democratic politicians, there is no denying public charter schools are as popular among parents now as when President Barack Obama championed them.

Charter schools are public schools, tuition-free to parents with open enrollment to students.  In California, where more than 690,000 students are enrolled in charter schools, charters are authorized by locally elected school boards or the state, operated exclusively by non-profit organizations or school districts and are held accountable for academic results. 

Charter schools are held accountable to the same transparency laws for governance and finance that apply to school districts — with one big exception.  If charter schools fail to follow the rules, they are closed, not so with school districts.

Nearly all of California’s top majority Black public schools are actually charter schools led or founded by Black people who have used chartering to specifically create schools that are open to all and aimed at educating Black children to a level of excellence. 

Poll results show Black voters support this work. In California, 85% of poll respondents agreed that we need more Black educators and community members to lead publicly funded schools that provide equity, empowerment, and high quality education for all students.  Black registered voters in swing states agreed at higher rates with 88% saying more Blacks should be in school leadership.

This poll reveals that, in spite of everything we have faced over the last year, Black families will do anything they can to make sure their children have educational opportunities.  Blacks are more informed and empowered to seek an understanding of what a high quality education should look like and why it’s important for their children.  Elected officials must take heed and create and pass policies that are also in support of the issues Blacks care about most — the economy and high quality education.

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Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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Remembering George Floyd

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OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism

BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

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By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association

For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.

As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.

Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.

We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.

Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.

The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.

We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.

Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.

Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association

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