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PRESS ROOM: National Museum of African American Music Assembles All-Star Band of Creative Agencies to Launch Grand Opening
NNPA NEWSWIRE — “This museum tells the story of not only the musical contributions of Black people in America, but also the personal stories behind those who paved the way in creating these genres and making them global phenomena. We’re excited and encouraged that we have a diverse team of marketing professionals leading this project and that the team reflects both the content in the museum and the local Nashville community,” said H. Beecher Hicks, III, NMAAM President and CEO.
First-ever multi-genre Black music museum taps marketing pros from Atlanta, Chicago, Nashville and Washington, D.C. to make history
NASHVILLE, TENN. (November 2019) — When the National Museum of African American Music (NMAAM) officially opens its doors in the summer of 2020, it will be a first-of-its-kind cultural institution that celebrates the tradition of the people behind Black music and the music’s significant impact on the soundtrack of American society. Located in the heart of Downtown Nashville, Tennessee, the museum will be the newest crown jewel to Nashville’s royal musical landscape. In support of its pending grand opening, NMAAM leadership has tapped into an all-star “band” of creative agencies to lead the marketing communications push and drive interest and excitement with future guests.
Now that the museum space at Fifth + Broadway has been secured, gallery and artifact layouts have been completed and construction is underway, NMAAM’s team of creative agencies, led by agency of record Authentique Agency, will deliver on the overall brand strategy, marketing execution, public relations, advertising, experiential marketing and special events. The NMAAM agency team is a collection of award-winning marketing professionals from around the country who reflect the diversity and content of the museum as well as the homegrown pride and musical spirit of Nashville.
“As the first ever museum solely dedicated to the preservation and advancement of Black Music, we were very intentional about being relevant and inclusive when building the marketing team for our grand opening,” said H. Beecher Hicks, III, NMAAM President and CEO.
“This museum tells the story of not only the musical contributions of Black people in America, but also the personal stories behind those who paved the way in creating these genres and making them global phenomena. We’re excited and encouraged that we have a diverse team of marketing professionals leading this project and that the team reflects both the content in the museum and the local Nashville community.”
Lead agency Authentique based in Atlanta, Georgia, has been working with NMAAM since 2017 and was officially named lead Agency of Record in July 2019.
The Authentique Agency is a full-service marketing consulting firm focused on leveraging the power of identity. A certified minority and LGBT-owned firm, Authentique is intentional about creating brand campaigns that genuinely reflect multicultural and LGBTQ life, voices and viewpoints. The agency believes that to build affinity, a brand must observe the intersectionality of cultural identity, and account for how it influences a consumers’ decision-making. Learn more about Authentique at AuthentiqueAgency.com.
Additional supporting agencies include:
Flowers Communications Group (FCG) is responsible for national and multicultural media relations in support of NMAAM. FCG is an award-winning, certified minority-and woman-owned integrated marketing communications firm based in Chicago, Illinois with nearly 30 years of experience creating connections with some of the world’s most iconic brands and diverse consumer audiences. For more information, visit ExploreFCG.com.
MP&F Strategic Communications headquartered in Nashville, Tennessee is spearheading local and regional media relations along with community relations support for NMAAM throughout the greater Tennessee area. MP&F is an award-winning, full service public relations firm that has been developing high-impact strategic communications for local, regional and national clients for more than 30 years. Learn more at MPF.com.
Go West Creative Group headquartered in Nashville has signed on to lead experiential efforts associated with NMAAM’s public grand opening celebrations planned for summer 2020. Go West Creative Group is a marketing services company specializing in large scale events, business meetings, conferences, product launches, road shows and tours, recognition events, marketing content production, branded media experiences, and installations. See more of their work at GoWestCreativeGroup.com.
Dufour Collaborative from the Washington, D.C. metro area has been tapped to lead the execution of private signature events and the grand opening gala that will also take place in the summer of 2020. The Dufour Collaborative is one of the nation’s premier experience design firms, specializing in orchestrating large attendee events that move, delight, and unite people. Notably, the Dufour team led the launch of opening events for The Smithsonian National Museum of African American History and Culture in Washington, D.C. in 2016. Check out more of their work at DufourCollaborative.com.
These five agencies along with internal NMAAM staff comprise the complete marketing team that will inform and connect with consumers and stakeholders to bring the vision of NMAAM’s leadership and the Board of Directors to life come opening day and beyond.
As the NMAAM grand opening quickly approaches next year, each creative agency is actively engaged in the planning process and supporting a number of existing museum programs. This work includes building partnerships with local and national businesses, music industry executives and music talent. All of these stakeholders will play important roles in celebrating the success of the museum and its place among cultural institutions across the world.
About the National Museum of African American Music
The National Museum of African American Music, set to open in the summer of 2020, will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence African Americans have had on music. Based in Nashville, Tenn., as part of the Fifth + Broadway development, the museum will share the story of the American soundtrack by integrating history and interactive technology to bring musical heroes of the past into the present. For more information, please visit www.nmaam.org.
#NNPA BlackPress
LIHEAP Funds Released After Weeks of Delay as States and the District Rush to Protect Households from the Cold
BLACKPRESSUSA NEWSWIRE — The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding.
By Stacy M. Brown
Black Press USA Senior National Correspondent
The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding. The Low-Income Home Energy Assistance Program, known as LIHEAP, helps eligible households pay heating and cooling bills. The release follows a shutdown that stretched 43 days and pushed agencies across the country to warn families of possible disruptions.
State officials in Minnesota, Kansas, New York, and Pennsylvania had already issued alerts that the delay could slow the processing of applications or force families to wait until December for help. In Pennsylvania, more than 300,000 households depend on the program each year. Minnesota officials noted that older adults, young children, and people with disabilities face the highest risk as temperatures fall.
The delay also raised concerns among advocates who track household debt tied to rising utility costs. National Energy Assistance Directors Association Executive Director Mark Wolfe said the funds were “essential and long overdue” and added that high arrearages and increased energy prices have strained families seeking help.
Some states faced additional pressure when other services were affected by the shutdown. According to data reviewed by national energy advocates, roughly 68 percent of LIHEAP households also receive nutrition assistance, and the freeze in multiple programs increased the financial burden on low-income residents. Wolfe said families were placed in “an even more precarious situation than usual” as the shutdown stretched into November.
In Maryland, lawmakers urged the Trump administration to release funds after the state recorded its first cold-related death of the season. The Maryland Department of Health reported that a man in his 30s was found outdoors in Frederick County when temperatures dropped. Last winter, the state documented 75 cold-related deaths, the highest number in five years. Rep Kweisi Mfume joined more than 100 House members calling for immediate federal action and said LIHEAP “is not a luxury” for the 100,000 Maryland households that rely on it. He added that seniors and veterans would be placed at risk if the program remained stalled.
Maryland Gov. Wes Moore used $10.1 million in state funds to keep benefits moving, but noted that states cannot routinely replace federal dollars. His administration said families that rely on medical equipment requiring electricity are particularly vulnerable.
The District of Columbia has already mapped out its FY26 LIHEAP structure in documents filed with the federal government. The District’s plan shows that heating assistance, cooling assistance, weatherization, and year-round crisis assistance operate from October 1 through September 30. The District allocates 50 percent of its LIHEAP funds to heating assistance, 10 percent to cooling, 13 percent to year-round crisis assistance, 15 percent to weatherization, and 10 percent to administrative costs. Two percent is used for services that help residents reduce energy needs, including education on reading utility bills and identifying energy waste.
The District’s plan lists a minimum LIHEAP benefit of $200 and a maximum of $1,800 for both heating and cooling assistance. Crisis benefits are provided separately and may reach up to $500 when needed to resolve an emergency. The plan states that a household is considered in crisis if it has been disconnected from energy service, if heating oil is at 5 percent or less of capacity, or if the household has at least $200 owed after the regular benefit is applied.
The District’s filing notes that LIHEAP staff conduct outreach through community meetings, senior housing sites, Advisory Neighborhood Commissions, social media, posters, and mass mailings. The plan confirms that LIHEAP applicants can apply in person, by mail, by email, or through a mobile-friendly online application and that physically disabled residents may request in-home visits.
As agencies nationwide begin distributing the newly released funds, states continue working through large volumes of applications. Wolfe said LIHEAP administrators “have been notified that the award letters have gone out and the states can begin to draw down the funds.”
#NNPA BlackPress
Seven Steps to Help Your Child Build Meaningful Connections
BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think
By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12
Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.
Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.
Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.
There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.
While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:
- Storytime sessions at libraries or local bookstores
- Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
- Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
- Outdoor exploration, where kids can play with peers
- Local parenting groups that organize playdates and group activities
- Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
- Classes for kids at local businesses, including hardware, grocery, or craft stores
Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.
These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.
#NNPA BlackPress
Seven Steps to Help Your Child Build Meaningful Connections
BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think
By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12
Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.
Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.
Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.
There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.
While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:
- Storytime sessions at libraries or local bookstores
- Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
- Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
- Outdoor exploration, where kids can play with peers
- Local parenting groups that organize playdates and group activities
- Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
- Classes for kids at local businesses, including hardware, grocery, or craft stores
Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.
These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.
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