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PRESS ROOM: National Museum of African American Music Assembles All-Star Band of Creative Agencies to Launch Grand Opening

NNPA NEWSWIRE — “This museum tells the story of not only the musical contributions of Black people in America, but also the personal stories behind those who paved the way in creating these genres and making them global phenomena. We’re excited and encouraged that we have a diverse team of marketing professionals leading this project and that the team reflects both the content in the museum and the local Nashville community,” said H. Beecher Hicks, III, NMAAM President and CEO.

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The National Museum of African American Music, set to open in the summer of 2020, will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence African Americans have had on music.

First-ever multi-genre Black music museum taps marketing pros from Atlanta, Chicago, Nashville and Washington, D.C. to make history

NASHVILLE, TENN. (November 2019) — When the National Museum of African American Music (NMAAM) officially opens its doors in the summer of 2020, it will be a first-of-its-kind cultural institution that celebrates the tradition of the people behind Black music and the music’s significant impact on the soundtrack of American society. Located in the heart of Downtown Nashville, Tennessee, the museum will be the newest crown jewel to Nashville’s royal musical landscape. In support of its pending grand opening, NMAAM leadership has tapped into an all-star “band” of creative agencies to lead the marketing communications push and drive interest and excitement with future guests.

Now that the museum space at Fifth + Broadway has been secured, gallery and artifact layouts have been completed and construction is underway, NMAAM’s team of creative agencies, led by agency of record Authentique Agency, will deliver on the overall brand strategy, marketing execution, public relations, advertising, experiential marketing and special events. The NMAAM agency team is a collection of award-winning marketing professionals from around the country who reflect the diversity and content of the museum as well as the homegrown pride and musical spirit of Nashville.

“As the first ever museum solely dedicated to the preservation and advancement of Black Music, we were very intentional about being relevant and inclusive when building the marketing team for our grand opening,” said H. Beecher Hicks, III, NMAAM President and CEO.

“This museum tells the story of not only the musical contributions of Black people in America, but also the personal stories behind those who paved the way in creating these genres and making them global phenomena. We’re excited and encouraged that we have a diverse team of marketing professionals leading this project and that the team reflects both the content in the museum and the local Nashville community.”

Lead agency Authentique based in Atlanta, Georgia, has been working with NMAAM since 2017 and was officially named lead Agency of Record in July 2019.

The Authentique Agency is a full-service marketing consulting firm focused on leveraging the power of identity. A certified minority and LGBT-owned firm, Authentique is intentional about creating brand campaigns that genuinely reflect multicultural and LGBTQ life, voices and viewpoints. The agency believes that to build affinity, a brand must observe the intersectionality of cultural identity, and account for how it influences a consumers’ decision-making. Learn more about Authentique at AuthentiqueAgency.com.

Additional supporting agencies include:

  • Flowers Communications Group (FCG) is responsible for national and multicultural media relations in support of NMAAM. FCG is an award-winning, certified minority-and woman-owned integrated marketing communications firm based in Chicago, Illinois with nearly 30 years of experience creating connections with some of the world’s most iconic brands and diverse consumer audiences. For more information, visit ExploreFCG.com.
  • MP&F Strategic Communications headquartered in Nashville, Tennessee is spearheading local and regional media relations along with community relations support for NMAAM throughout the greater Tennessee area. MP&F is an award-winning, full service public relations firm that has been developing high-impact strategic communications for local, regional and national clients for more than 30 years. Learn more at MPF.com.
  • Go West Creative Group headquartered in Nashville has signed on to lead experiential efforts associated with NMAAM’s public grand opening celebrations planned for summer 2020. Go West Creative Group is a marketing services company specializing in large scale events, business meetings, conferences, product launches, road shows and tours, recognition events, marketing content production, branded media experiences, and installations. See more of their work at GoWestCreativeGroup.com.
  • Dufour Collaborative from the Washington, D.C. metro area has been tapped to lead the execution of private signature events and the grand opening gala that will also take place in the summer of 2020. The Dufour Collaborative is one of the nation’s premier experience design firms, specializing in orchestrating large attendee events that move, delight, and unite people. Notably, the Dufour team led the launch of opening events for The Smithsonian National Museum of African American History and Culture in Washington, D.C. in 2016. Check out more of their work at DufourCollaborative.com.

These five agencies along with internal NMAAM staff comprise the complete marketing team that will inform and connect with consumers and stakeholders to bring the vision of NMAAM’s leadership and the Board of Directors to life come opening day and beyond.

As the NMAAM grand opening quickly approaches next year, each creative agency is actively engaged in the planning process and supporting a number of existing museum programs. This work includes building partnerships with local and national businesses, music industry executives and music talent.  All of these stakeholders will play important roles in celebrating the success of the museum and its place among cultural institutions across the world.

About the National Museum of African American Music
The National Museum of African American Music, set to open in the summer of 2020, will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence African Americans have had on music. Based in Nashville, Tenn., as part of the Fifth + Broadway development, the museum will share the story of the American soundtrack by integrating history and interactive technology to bring musical heroes of the past into the present. For more information, please visit
www.nmaam.org.

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Black Feminist Movement Mobilizes in Response to National Threats

BLACKPRESSUSA NEWSWIRE — More than 500 Black feminists will convene in New Orleans from June 5 through 7 for what organizers are calling the largest Black feminist gathering in the United States.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

More than 500 Black feminists will convene in New Orleans from June 5 through 7 for what organizers are calling the largest Black feminist gathering in the United States. The event, led by the organization Black Feminist Future, is headlined by activist and scholar Angela Y. Davis. Paris Hatcher, executive director of Black Feminist Future, joined Black Press USA’s Let It Be Known to outline the mission and urgency behind the gathering, titled “Get Free.” “This is not just a conference to dress up and have a good time,” Hatcher said. “We’re building power to address the conditions that are putting our lives at risk—whether that’s policing, reproductive injustice, or economic inequality.” Hatcher pointed to issues such as rising evictions among Black families, the rollback of bodily autonomy laws, and the high cost of living as key drivers of the event’s agenda. “Our communities are facing premature death,” she said.

Workshops and plenaries will focus on direct action, policy advocacy, and practical organizing skills. Attendees will participate in training sessions that include how to resist evictions, organize around immigration enforcement, and disrupt systemic policies contributing to poverty and incarceration. “This is about fighting back,” Hatcher said. “We’re not conceding anything.” Hatcher addressed the persistent misconceptions about Black feminism, including the idea that it is a movement against men or families. “Black feminism is not a rejection of men,” she said. “It’s a rejection of patriarchy. Black men must be part of this struggle because patriarchy harms them too.” She also responded to claims that organizing around Black women’s issues weakens broader coalitions. “We don’t live single-issue lives,” Hatcher said. “Our blueprint is one that lifts all Black people.”

The conference will not be streamed virtually, but recaps and updates will be posted daily on Black Feminist Future’s YouTube channel and Instagram account. The event includes performances by Tank and the Bangas and honors longtime activists including Billy Avery, Erica Huggins, and Alexis Pauline Gumbs. When asked how Black feminism helps families, Hatcher said the real threat to family stability is systemic oppression. “If we want to talk about strong Black families, we have to talk about mass incarceration, the income gap, and the systems that tear our families apart,” Hatcher said. “Black feminism gives us the tools to build and sustain healthy families—not just survive but thrive.”

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Hoover’s Commutation Divides Chicago as State Sentence Remains

BLACKPRESSUSA NEWSWIRE — Hoover was convicted of murder and running a criminal enterprise. Although some supporters describe him as a political prisoner, the legal and public safety concerns associated with his name remain substantial.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

The federal sentence for Gangster Disciples founder Larry Hoover has been commuted, but he remains incarcerated under a 200-year state sentence in Illinois. The decision by Donald Trump to reduce Hoover’s federal time has reignited longstanding debates over his legacy and whether rehabilitation or continued punishment is warranted. The commutation drew immediate public attention after music executive Jay Prince and artist Chance the Rapper publicly praised Trump’s decision. “I’m glad that Larry Hoover is home,” said Chance the Rapper. “He was a political prisoner set up by the federal government. He created Chicago Votes, mobilized our people, and was targeted for that.”

But Hoover, the founder of the Gangster Disciples, is not home—not yet. Now in federal custody at the Florence Supermax in Colorado, Hoover was convicted of murder and running a criminal enterprise. Although some supporters describe him as a political prisoner, the legal and public safety concerns associated with his name remain substantial. “There is a divide in the Black community here,” said Chicago journalist Jason Palmer during an appearance on the Let It Be Known morning program. “Some view Hoover as someone who brought structure and leadership. Others remember the violence that came with his organization.” Palmer explained that while Hoover’s gang originally formed for protection, it grew into a criminal network responsible for extensive harm in Chicago. He also noted that Hoover continued to run his organization from state prison using coded messages passed through visitors, prompting his transfer to federal custody.

Illinois Gov. J.B. Pritzker, who is widely considered a potential 2028 presidential contender, has not issued a statement. Palmer suggested that silence is strategic. “Releasing Hoover would create enormous political consequences,” Palmer said. “The governor’s in a difficult spot—he either resists pressure from supporters or risks national backlash if he acts.” According to Palmer, Hoover’s federal commutation does not make him a free man. “The federal sentence may be commuted, but he still has a 200-year state sentence,” he said. “And Illinois officials have already made it clear they don’t want to house him in state facilities again. They prefer he remains in federal custody, just somewhere outside of Colorado.”

Palmer also raised concerns about what Hoover’s case could signal for others. “When R. Kelly was convicted federally, state prosecutors in Illinois and Minnesota dropped their charges. If a president can commute federal sentences based on public pressure or celebrity support, others like R. Kelly or Sean Combs could be next,” Palmer said. “Meanwhile, there are thousands of incarcerated people without fame or access to public platforms who will never get that consideration.” “There are people who are not here today because of the violence connected to these organizations,” Palmer said. “That has to be part of this conversation.”

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WATCH: Five Years After George Floyd: Full Panel Discussion | Tracey’s Keepin’ It Real | Live Podcast Event

Join us as we return to the city where it happened and speak with a voice from the heart of the community – Tracey Williams-Dillard, CEO/Publisher of the Minnesota Spokesman-Recorder.

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https://youtube.com/watch?v=OsNLWTz6jU0&feature=oembed

May 25, 2020. The world stopped and watched as a life was taken.

But what has happened since?

Join us as we return to the city where it happened and speak with a voice from the heart of the community – Tracey Williams-Dillard, CEO/Publisher of the Minnesota Spokesman-Recorder.

She shares reflections, insights, and the story of a community forever changed. What has a year truly meant, and where do we go from here?

This is more than just a date; it’s a moment in history. See what one leader in the Black press has to say about it.

Recorded live at UROC in Minneapolis, this powerful discussion features:

Panelists:

  • Medaria Arradondo – Former Minneapolis Police Chief
  • Nekima Levy Armstrong – Civil Rights Activist & Attorney
  • Dr. Yohuru Williams – Racial Justice Initiative,
  • UST Mary Moriarty – Hennepin County Attorney
  • Fireside Chat with Andre Locke – Father of Amir Locke

Special Guests:

  • Kennedy Pounds – Spoken Word Artist
  • Known MPLS – Youth Choir bringing purpose through song

This podcast episode looks at the past five years through the lens of grief, truth, and hope—and challenges us all to do more.

🔔 Subscribe to Tracey’s Keepin’ It Real wherever you get your podcasts or follow ‪@mnspokesmanrecorder‬ for more.

🔗 Visit https://spokesman-recorder.com for more coverage and stories from Minnesota’s trusted Black news source.

#GeorgeFloyd #BlackPress #SpokesmanRecorder #Minneapolis #BlackHistory

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