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PRESS ROOM: Now and Later® and La La Anthony Team Up to Spotlight Self-Care Companies for National Black Business Month
NNPA NEWSWIRE — In continued support of go-getters and changemakers in the Black community, the brand is launching ‘Pause Now, Hustle Later’ in partnership with media personality, entrepreneur, and candy lover La La Anthony, to spotlight five emerging black-owned businesses in the self-care space and to encourage fans to take a pause NOW, so that they can reset and reenergize for their daily hustle LATER.
The post PRESS ROOM: Now and Later® and La La Anthony Team Up to Spotlight Self-Care Companies for National Black Business Month first appeared on BlackPressUSA.
The candy brand launches ‘Pause Now, Hustle Later’ awarding a total of $50,000 in grants to five emerging Black-owned self-care brands
Chicago, IL, July 24, 2023 – Now and Later® candy with its bold flavors, hard-to-soft chew, and long-lasting eating experience recognizes that with the hustle of the daily grind, there is a benefit in taking a much-needed pause for self-care. In continued support of go-getters and changemakers in the Black community, the brand is launching ‘Pause Now, Hustle Later’ in partnership with media personality, entrepreneur, and candy lover La La Anthony, to spotlight five emerging black-owned businesses in the self-care space and to encourage fans to take a pause NOW, so that they can reset and reenergize for their daily hustle LATER.
Kicking off today in honor of International Self-Care Day, Now and Later and La La are encouraging everyone to take a pause in their day for a moment of self-care. To help fans celebrate, La La has unveiled a hand-picked list of Black-owned self-care businesses with products and services that can be added to any self-care routine.
Leading into National Black Business month in August, Now and Later is also committing $50,000 in financial support to the selected small businesses through the ‘Pause Now, Hustle Later’ Grant. Each business will receive $10,000 that will help fuel their hustle and aid in their continued growth.
“As a mom and businesswoman, the hustle is a part of my daily grind. I’m always on the go but at the same time, I have to pause and prioritize self-care so that I can show up as my best self,” said La La Anthony. “One of my favorite ways to unwind is to enjoy a sweet treat like Now and Later, and now I get to encourage others to take a pause while also shouting out some of my favorite go-to Black-owned companies.”
La La’s selected self-care brands include:
- Buttah Skin, is a line of highly effective products for both women and men, formulated to target everyday skin conditions leaving skin glowing, healthy, and renewed.
- Fancy Homebody, celebrates the idea of embracing a low-key lifestyle, inspiring women to achieve their own version of luxury. The lifestyle brand offers a wide variety of loungewear and other casual essentials that are as chic as they are comfy.
- I See You Wellness, is a Brooklyn-based wellness and lifestyle brand that exists to empower communities of color through accessible wellness and radical self-care, specializing in handmade apothecary products and community healing experiences.
- Natural Radiant Life, is a clean, organic and vegan brand that harnesses the power of 100% whole-food ingredients to replace toxic chemicals in skin care and slow down the visible signs of aging.
- Kimberly New York, is a niche fragrance house featuring artsy, long-lasting scents safe for sensitive skin.
“Now and Later is dedicated to supporting Black leaders and entrepreneurs who are making a positive impact in their communities, which is why we launched the ‘Pause Now, Hustle Later’ Grant during Black Business Month,” said Dave Foldes, Director of Marketing at Now and Later. “According to the Small Business Association, 50 percent of small businesses fail within the first five years due to lack of financial resources. In recognition of the hustle of entrepreneurship, we’re proud to help amplify these small businesses, and to partner with an advocate like La La who not only shares Now and Later’s Brooklyn-born origins, but also embodies the brand’s bold and vibrant spirit.”
‘‘Pause Now, Hustle Later’ is the latest way that Now and Later is staying true to its commitment to celebrate and amplify Black voices through its #RecognizetheChew program. Through this program, the brand aims to encourage the next generation of changemakers who Champion, Hustle, Empower and Win (C.H.E.W.) in their daily pursuit to make their communities better. Previously the brand has teamed up with Historically Black Colleges and Universities (HBCUs), to celebrate and recognize Black community leaders and entrepreneurs. In 2021, the #RecognizeTheChew program donated financial grants to both the Mass Media Arts department at Clark Atlanta University and the Cathy Hughes Schools of Communications at Howard University.
Fans can visit @nowandlatercandy on Instagram to find all of the ‘Pause Now, Hustle Later’ grant recipients, take a glimpse into La La’s self-care routine and learn how she takes advantage of ‘the pause’ to help fuel her hustle.
For more info about Now and Later candy, visit us at NowandLater.com.
About Ferrara
For more than 115 years, Ferrara has created sugar confections that share delight in every bite to candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of more than 4,600 employees working together to create and deliver hundreds of products sold under a portfolio of more than 20 popular brands such as Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, Trolli®, and Now and Later® to more than 66 million U.S. households annually. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 13 locations in North America that includes manufacturing, distribution, sales, and R&D facilities. The company has a close relationship with the Ferrero Group as a related company which provides industry partnership and collaboration opportunities. Learn more at http://www.ferrarausa.com or http://www.linkedin.com/company/ferrara.
About Now and Later®
Now and Later® was originally launched in 1962 in Brooklyn, New York and it has been a part of the Ferrara Candy Company family of brands since 2012. With its unique hard-to-soft chew and long-lasting eating experience, Now and Later® offers fruit-flavored candy chews available in many mouth-filling bold flavors. The Now and Later® product portfolio includes Original, Chewy, and Morphs.
The post PRESS ROOM: Now and Later® and La La Anthony Team Up to Spotlight Self-Care Companies for National Black Business Month first appeared on BlackPressUSA.
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OP-ED: The Illusion of Allyship. White Women, Your Yard Signs Mean Nothing to Me
NNPA NEWSWIRE – “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.
Political yard signs can symbolize intentions and allegiance. But this year, they’ve also symbolized betrayal. During this general election, Black women were led to believe that more White women would stand with us. Exit polls, however, told a different story. Despite overwhelming displays of support, more White women still chose to vote for the convicted felon, reality TV star, and rapist. White women answered the call but left us hanging at the polls.
A Familiar Disappointment
I live in DeKalb County, Georgia, and the abundance of Harris-Walz yard signs could’ve fooled me. But I’ve seen this before, back when Stacey Abrams ran for governor. White women showed up, put up signs, attended rallies, knocked on doors, and phone-banked. Yet, when it came time to vote, they let us down—not once but twice. I’ve been here for over 15 years, and if there’s one thing I know, it’s that political signs are symbols without weight.
In every election, I’ve talked with White women. Most aren’t the primary earners in their families and vote along party lines, aligning with the preferences of their fathers and husbands. These conversations reveal a reluctance to break from tradition, even when their votes affect women and certainly when their votes impact the lives of people who look like me.
The Illusion of Solidarity—Symbols Are Not Enough
On social media, I’m seeing White women posting pictures of blue bracelets to “prove” they didn’t vote for Trump. “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.
I’ve seen Black Lives Matter signs and black squares posted on Instagram to “prove” support for Black people, but we now know that was a lie, too. Will those same people who claimed Black lives mattered now take down their Harris-Walz signs and show their true selves?
Navigating these truths is a daily struggle for me—professionally and socially. White women often misuse their privilege, supporting us only when it’s convenient. Seeing overqualified Black women sabotaged or abandoned by White women at critical moments is a constant emotional challenge. It’s exhausting to live with this reality, especially when solidarity seems like something they pick up and discard at will.
One clever campaign ad from Harris-Walz that spoke directly to White women. “Your Vote, Your Choice” emphasized that their vote was private—independent of their household situation. Another was from Olivia Howell Dreizen, the “Vote Without Fear” campaign, which empowered women to consider the greater impact of their choices. But it seems many still couldn’t choose the roadmap to freedom—even when it was handed to them.
A Call for Action Beyond Words
White women, I want to believe you care, but actions speak louder than yard signs, bracelets, or Instagram posts. Show up in our communities, advocate in your workplaces, and stand up to dismantle the structures that uphold white supremacy. Only through real action will we know where you stand.
If you choose not to act, we see you—and we know exactly where you stand. Good luck these next four years.
Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.
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Supernova Parenting Conference Empowers Over 100 Parents with Resources for Neurodivergence and Mental Health
The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for […]
The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for connection, marking a significant step toward creating a more inclusive parenting community.
The event featured a variety of workshops, panel discussions, and keynote speeches from leading experts in neurodiversity and mental health. Attendees left with practical tools and strategies to enhance their parenting journeys, emphasizing the importance of understanding and supporting the unique needs of neurodivergent children.
“While the conference was a tremendous success, we believe that our work doesn’t end here,” said Natasha Nelson. “It’s crucial to continue providing ongoing support and resources for parents as they navigate this important journey. We want to ensure families can access the tools they need long after the conference.”
To extend the momentum generated at the conference, Natasha and Yolanda are excited to announce the launch of the Supernova Parenting Community. This membership-based initiative aims to offer a safe and supportive environment for parents and caregivers to continue their growth as conscious parents.
Membership is available for as little as $5 a month via Patreon, making it accessible for all families seeking support.
“We know that parenting can be a challenging journey, especially when navigating neurodivergence and mental health issues,” Yolanda Walker added. “Our goal is to build a community where parents feel seen, heard, and supported. We hope you’ll join us in this vital work.”
For more information about the Supernova Parenting Community and to sign up for membership, please visit supernovaparenting.org
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Election Night on The Yard at Howard University
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