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Public Hyper-Aware About Pandemic Pricing

Agriculture, Weights and Measures maintains a consumer help line at (415) 473-7888. If a consumer believes he or she has been overcharged, becomes aware of posted prices not being honored at the checkout stand, or is unable to view the prices of items when a purchase is being rung up, please call the helpline immediately so staff can investigate.

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The new Marin County Consumer Protection Report shows a decline in overcharging frequency during the fiscal year between July 2020 and June 2021. Inspectors conducted 6,449 inspections at 307 businesses during that span to ensure accuracy of measuring devices and store prices.
The new Marin County Consumer Protection Report shows a decline in overcharging frequency during the fiscal year between July 2020 and June 2021. Inspectors conducted 6,449 inspections at 307 businesses during that span to ensure accuracy of measuring devices and store prices.

Supervisors hear findings from Department of Agriculture, Weights and Measures

Courtesy of Marin County

When it comes to consumerism, one positive result of the pandemic is increased awareness of price gouging. Last year, one Marin County pharmacy had COVID-19 take-home tests priced much higher than competing stores, and shoppers alerted the Marin County Department of Agriculture / Weights and Measures (AWMs).

AWMs Inspector Raoul Wertz said the COVID-19-related executive order from Governor Gavin Newsom that prohibited sharply increased pricing during or after an emergency expired in September 2020. Earlier in 2020, AWMs established a new working relationship with the District Attorney’s fraud division back when there were rushes on particular goods at local stores. Starting in April 2020, the executive order prohibited businesses from pricing items with more than a 10% price increase from what it was charging two months earlier. That included emergency and medical supplies such as face coverings.

Consumer pricing complaints jumped 40% over the previous year, but since the executive order expired, it hasn’t been illegal to price items higher than competitors.

“We didn’t get the referrals from the DA as much as we did earlier in the pandemic, but we still got gouging-related complaints from the public,” Wertz said. “It’s mostly opinion about where those COVID-19 tests should’ve been priced. We’re back to what the market will bear. People having lived that experience of the previous spring and witnessing the inflated prices has them on high alert.”

The new 2021 Marin County Consumer Protection Report, presented to the Marin County Board of Supervisors on March 8, shows a decline in overcharging frequency during the fiscal year between July 2020 and June 2021. It went from 4.1% of investigated cases in the 2020 report to 3.1%. However, businesses that passed their price accuracy inspections fell by 14%. The full report is online in English and Spanish, and all past reports are archived.

“Our department encourages all consumers to shop with care, pay attention to posted prices and promotional offers, and to always retain and check their receipts to ensure they pay the correct price for merchandise and services they purchase,” said AWMs Director Stefan Parnay.

There were 150 notices of violation issued in the 2020-21 fiscal year to 107 local businesses. When AWMs inspectors find violations, businesses receive a notice of violation. The department’s goal is to gain compliance through education and outreach, but there would likely be a fine if the violation is egregious or the business has repeatedly received the same type of violations.

This marked the sixth consecutive year the AWMs staff produced a Consumer Protection Report. The department’s weights and measures inspection staff has only 2.7 full-time positions, but the team spent 4,353 hours ­­­­­conducting 6,449 inspections at 307 businesses to ensure accuracy of measuring devices and store prices. The number of inspections is down almost 2,000 over the previous year because of pandemic working conditions.

“We focused on consumer complaints and investigated them as we always do, but we did postpone some routine inspections as we scaled back our ability to conduct field work,” Wertz said. “That might explain why there was a significant drop in businesses passing our price accuracy inspections.”

Agriculture, Weights and Measures maintains a consumer help line at (415) 473-7888. If a consumer believes he or she has been overcharged, becomes aware of posted prices not being honored at the checkout stand, or is unable to view the prices of items when a purchase is being rung up, please call the helpline immediately so staff can investigate.

Want to watch out for yourself and others more closely? There are helpful consumer tips on the Ag, Weights & Measures website.

Activism

Oakland Post: Week of December 24 – 30, 2025

The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025

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Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry
Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

Special to the Post

Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toysfor a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

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NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game.
NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game. Courtesy photo.

Special to the Post

For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.

A Career Defined by Impact

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach fromMississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were women. This picture was taken after the game.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.

A Personal Testament to the Mission: Addison Gumbs

Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.

Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.

Building Lincoln University Athletics From the Ground Up

In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.

Under his leadership, Lincoln University introduced:

  • Football
  • Men’s and Women’s Basketball
  • Men’s and Women’s Soccer

Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.

Voices That Reflect His Impact

Desmond Gumbs’ philosophy has been consistently reflected in his own published words:

  • “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
  • “This generation doesn’t respect the title — they respect the person.”
  • “Greatness is a habit, not a moment.”

Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.

Context Matters More Than Headlines

Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.

The real story is not about early struggles — it is about vision, resilience, and service.

A Legacy That Endures

From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.

His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.

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