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Recognizing Hispanic Heritage Month: California’s Latinos Reflect on Experiences, Accomplishments

 “We are still living in a time and place where we need to make sure we elevate the experiences of Latinos,” said Assemblymember Mia Bonta (D-Oakland), who is a Black Latina (or Afro Latina) said to CBM. “Having a month dedicated to telling their stories, focusing on their legacies and the everyday heroes who make a difference is very important.”  

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Assemblymember Mia Bonta (D-Oakland) (2nd from left) says Hispanic Heritage Month is an opportunity to acknowledge and uplift the voices and experiences of Latinos in America.  
Assemblymember Mia Bonta (D-Oakland) (2nd from left) says Hispanic Heritage Month is an opportunity to acknowledge and uplift the voices and experiences of Latinos in America.  

McKenzie Jackson | California Black Media

As Hispanic Heritage Month comes to a close, California Black Media writer McKenzie Jackson takes a look at the lives and accomplishments of some people of Hispanic heritage in California.

Dayane Mendoza Solis considered throwing her hat in the ring for a trustee seat on the Sonoma Valley Unified School District’s board in the upcoming November election.

The 28-year-old accountant, a graduate of the Wine Country’s public school system, says more Latino representation is needed on school boards and in government, more broadly.

In the end, Solis decided not to run. Instead, she chose to focus on her budding career as an accountant. Still, Solis said, she would like to see more Latinos in prominent positions across the Golden State.

“People were so happy to know that I, a Latina, was ready to step into a leadership role,” said Solis, an admirer of New York Congresswoman Alexandria Ocasio-Cortez. “More Latino leaders are needed to step up and guide younger generations because there are so many people of Mexican and other Latin American descent in California.”

Solis hopes Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, shines a light on that.

“The Latino community is made up of hard workers, who are willing to thrive and help others in need,” Solis told California Black Media (CBM). “We have a strong presence in the state.”

Hispanic Heritage Month places that work ethic front and center. The monthlong national recognition is held annually to celebrate the diverse cultures, contributions, and extensive histories of the U.S. Latino community, the second largest racial or ethnic group in the country.

Assemblymember Mia Bonta (D-Oakland) says the occasion is an opportunity to acknowledge and uplift the voices and experiences of Latinos in America.

“We are still living in a time and place where we need to make sure we elevate the experiences of Latinos,” Bonta, who is a Black Latina (or Afro Latina) said to CBM. “Having a month dedicated to telling their stories, focusing on their legacies and the everyday heroes who make a difference is very important.”

According to the Public Policy Institute of California (PPIC), Latinos are the largest ethnic group in the state. They are about 39.4% of the state’s population or about 15.7 million people. Non-Hispanic whites are 34.7% and African Americans are 5.4% of the population.

The largest concentration of people of Hispanic Heritage in California lives in Imperial County (79.6%), which is adjacent to San Diego County along the southern border of California. Latinos make up 48% of Los Angeles County’s population and over 50% of the population in San Bernardino and Fresno counties. One in every four Hispanic Americans call California home.

Among Latinos in California, Mexican Americans account for the largest number of people of Hispanic origin in the state (30.7%) followed by Hispanics originating from the Caribbean (0.8%) and people of Central American descent (3.0%).

Throughout California’s 170-year history Latinos have contributed to every aspect of life including agriculture, construction, entertainment, health care, hospitality, sports, and politics. In fact, people of Hispanic Heritage have been living in California since the 1600s, according to some reports.

California has been home to a number of national heroes of Hispanic heritage including labor leaders Cesar Chavez and Delores Huerta, co-founders of the organization that became the United Farmworkers Union; former and current United States Poet Laureates (2015-2017) Juan Felipe Herrera and Ada Limón; and American civil rights activist Sylvia Mendez.

The economic impact Latinos have on the state and nation was celebrated at the L’ATTITUDE conference from Sept. 22-25 in San Diego. The event allowed Latino professionals to network and share ideas. It attracted business and political leaders and celebrities like former President Barack Obama and Cuban American singer Gloria Estefan.

Obama said, “Success of the country economically is going to depend on how well the Latino community does and other quote unquote minority groups because they’re growing in importance and in strength.”

Alex Padilla, who became California’s first Latino U.S. Senator when Gov. Gavin Newsom appointed him to replace Vice President Kamala Harris, appeared at L’ATTITUDE for a conversation titled “Public Policy Imperatives for 21st Century America.” Padilla, the son of Mexican immigrants, introduced the Senate bill, “The Renewing Immigration Provisions of the Immigration Act of 1929” to expand a pathway to permanency for millions of long-term U.S. residents three days after the event.

According to PPIC, one-fourth of the undocumented immigrants in the United States (between 2.35 and 2.6 million people) live in California.

The Senate bill Sen. Padilla introduced would allow an immigrant to qualify for lawful permanent resident status if they have lived in the U.S. continuously for at least seven years before filing an application for lawful permanent resident status and are of good moral character. It provides a pathway to a green card for up to eight million people.

The undocumented individuals covered in Padilla’s bill after they become citizens, potentially would contribute about $83 billion to the U.S. economy annually and about $27 billion in taxes according to FWD.us, a bipartisan political organization advocating for immigration reform.

According to Padilla, America’s outdated immigration system is holding back the economy and hurting an innumerable number of individuals.

“This could have a profound impact on millions of immigrants, some who have been living, working, and contributing to the United States for decades, by allowing them to live freely without the fear of an uncertain future,” he said.

One immigrant the Padilla bill could help in the future is Yenny Soto, a 31-year-old immigrant from Venezuela. Soto crossed the Arizona border last December. She spoke with CBM about her odyssey from Panama to the U.S.

Soto’s journey included multiple plane and bus rides before she and nine other Latin Americans entered the U.S. The band walked through crop fields and barren lands until they met with a group of around 50 other migrants fleeing unstable countries like Cuba, Nicaragua, and Venezuela. Seeking asylum, they called law enforcement and were all arrested.

Soto was held in custody for over a week and after being assigned a court date for her asylum plea, she landed in New York City where she has been working as a waitress and bartender in clubs and restaurants.

“I knew I had to come and work a lot since I had been told the American Dream was to work and work,” said Soto, who jokes about becoming U.S. president one day.

Ninety-nine percent of Hispanic immigrants in California come from Latin America, with 77% coming from Mexico.

Solis, whose family immigrated legally from Mexico, said immigrants need help getting acclimated to America.

“Families are moving to find a better life,” she said. “Mexico, in particular, has a lot of violence.”

However, Bonta said it is a misconception that immigration concerns are exclusively about Latinos. She said California’s Latino community is not monolithic.

“There is a very diverse Latino community — from Central and South America, the Caribbean and people that have been in California for generations,” said Bonta. “Latinos have an incredible history of contributing to the economy of the state.”

Solis hopes all Californians can enjoy Latino culture.

“I think it’s beautiful that it is being celebrated — our diversity, our cultures,” she said. “I find it innovative, but at the same time I would like everyone to question what they are celebrating. Are they going to take the time to learn about Latino cultures? Are they going to make an effort?”

“This publication/project was supported in whole or in part by funding provided by the State of California, administered by the California State Library.”

Activism

OP-ED: AB 1349 Puts Corporate Power Over Community

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

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Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland
Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

By Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

As a pastor, I believe in the power that a sense of community can have on improving people’s lives. Live events are one of the few places where people from different backgrounds and ages can share the same space and experience – where construction workers sit next to lawyers at a concert, and teenagers enjoy a basketball game with their grandparents. Yet, over the past decade, I’ve witnessed these experiences – the concerts, games, and cultural events where we gather – become increasingly unaffordable, and it is a shame.

These moments of connection matter as they form part of the fabric that holds communities together. But that fabric is fraying because of Ticketmaster/Live Nation’s unchecked control over access to live events. Unfortunately, AB 1349 would only further entrench their corporate power over our spaces.

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

Power over live events is concentrated in a single corporate entity, and this regime operates without transparency or accountability – much like a dictator. Ticketmaster controls 80 percent of first-sale tickets and nearly a third of resale tickets, but they still want more. More power, more control for Ticketmaster means higher prices and less access for consumers. It’s the agenda they are pushing nationally, with the help of former Trump political operatives, who are quietly trying to undo the antitrust lawsuit launched against Ticketmaster/Live Nation under President Biden’s DOJ.

That’s why I’m deeply concerned about AB 1349 in its current form. Rather than reining in Ticketmaster’s power, the bill risks strengthening it, aligning with Trump. AB 1349 gives Ticketmaster the ability to control a consumer’s ticket forever by granting Ticketmaster’s regime new powers in state law to prevent consumers from reselling or giving away their tickets. It also creates new pathways for Ticketmaster to discriminate and retaliate against consumers who choose to shop around for the best service and fees on resale platforms that aren’t yet controlled by Ticketmaster. These provisions are anti-consumer and anti-democratic.

California has an opportunity to stand with consumers, to demand transparency, and to restore genuine competition in this industry. But that requires legislation developed with input from the community and faith leaders, not proposals backed by the very company causing the harm.

Will our laws reflect fairness, inclusion, and accountability? Or will we let corporate interests tighten their grip on spaces that should belong to everyone? I, for one, support the former and encourage the California Legislature to reject AB 1349 outright or amend it to remove any provisions that expand Ticketmaster’s control. I also urge community members to contact their representatives and advocate for accessible, inclusive live events for all Californians. Let’s work together to ensure these gathering spaces remain open and welcoming to everyone, regardless of income or background.

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Activism

Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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Activism

Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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