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Rise East Project: Part 3

Between 1990 and 2020, Oakland lost nearly half of its Black population due to economic and social forces. East Oakland, once a middle-class community, is now home to mostly Black families living in poverty.

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CEO of Black Culture Zone Carolyn Johnson, a native from Deep East Oakland is making the change she wishes to see in her community and in her people. Black Culture Zone has created a power base of Black folks making a difference in Deep East Oakland. Photo by Kumi Rauf.
CEO of Black Culture Zone Carolyn Johnson, a native from Deep East Oakland is making the change she wishes to see in her community and in her people. Black Culture Zone has created a power base of Black folks making a difference in Deep East Oakland. Photo by Kumi Rauf.

The Black Cultural Zone’s Pivotal Role in Rebuilding Oakland’s Black Community

By Tanya Dennis

 

Between 1990 and 2020, Oakland lost nearly half of its Black population due to economic and social forces.  East Oakland, once a middle-class community, is now home to mostly Black families living in poverty.

 

In 2021, 314 Oakland residents died from COVID-19.  More than 100 of them, or about 33.8%, were Black, a high rate of death as Blacks constitute only 22.8% of Oakland’s population.

 

This troubling fact did not go unnoticed by City and County agencies, and the public-at-large, ultimately leading to the development of several community organizations determined to combat what many deemed an existential threat to Oakland’s African American residents.

 

Eastside Arts Alliance had already proposed that a Black Cultural Zone be established in Deep East Oakland in 2010, but 2020’s COVID-19 pandemic galvanized the community.

 

Demanding Black legacy preservation, the Black Cultural Zone (BCZ) called for East Oakland to be made an “unapologetically Black” business, commercial, economic development community.

 

Established initially as a welcoming space for Black art and culture, BCZ emerged into a a community development collective, and acquired the Eastmont police substation in Eastmont Town Center from the City of Oakland in 2020.

 

Once there, BCZ immediately began combating the COVID-19 pandemic with drive-thru PPE distribution and food giveaways. BCZ’s Akoma Market program allowed businesses to sell their products and wares safely in a COVID-compliant space during the COVID-19 shutdown.

 

Currently, Akoma Market is operated twice a month at 73rd and Foothill Boulevard and Akoma vendors ‘pop up’ throughout the state at festivals and community-centered events like health fairs.

 

“Before BCZ existed, East Oakland was a very depressing place to live,” said Ari Curry, BCZ’s chief experience officer and a resident of East Oakland. “There was a sense of hopelessness and not being seen. BCZ allows us to be seen by bringing in the best of our culture and positive change into some of our most depressed areas.”

 

The culture zone innovates, incubates, informs, and elevates the Black community and centers it in arts and culture, Curry went on.

 

“With the mission to center ourselves unapologetically in arts, culture, and economics, BCZ allows us to design, resource, and build on collective power within our community for transformation,” Curry concluded.

 

As a part of Oakland Thrives, another community collective, BCZ began working to secure $100 million to develop a ‘40 by 40’ block area that runs from Seminary Avenue to the Oakland-San Leandro border and from MacArthur Boulevard to the Bay.

The project would come to be known as Rise East.

 

Carolyn Johnson, CEO of BCZ says, “Our mission is to build a vibrant legacy where we thrive economically, anchored in Black art and commerce. The power to do this is being realized with the Rise East Project.

 

“With collective power, we are pushing for good health and self-determination, which is true freedom,” Johnson says. “BCZ’s purpose is to innovate, to change something already established; to incubate, optimizing growth and development, and boost businesses’ economic growth with our programs; we inform as we serve as a trusted source of information for resources to help people; and most important, we elevate, promoting and boosting Black folks up higher with the services we deliver with excellence.

 

“Rise East powers our work in economics, Black health, education, and power building. Rise East is the way to get people to focus on what BCZ has been doing. The funding for the 40 by 40 Rise East project is funding the Black Culture Zone,” Johnson said.

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Arts and Culture

Beverly Lorraine Greene: A Pioneering Architect and Symbol of Possibility and Progress

Greene graduated from the University of Illinois at Urbana-Champaign in 1936 with a degree in Architecture — a remarkable accomplishment for an African American woman at the time. She was never discouraged by the racial and gender discrimination that saturated her field.

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Beverly Lorraine Greene. Public domain photo.
Beverly Lorraine Greene. Public domain photo.

By Tamara Shiloh

In the mid-20th century, Beverly Lorraine Greene was recognized as the first African American woman licensed to practice architecture in the United States.

Greene was born on Oct. 4, 1915, in Chicago during an era when opportunities for African Americans, particularly women, were severely limited.

Her parents, James and Vera Greene, were deeply invested in her education, instilling in her a belief in the power of intellect and perseverance. She grew up during the Great Migration that transformed Chicago starting in 1900.

Greene graduated from the University of Illinois at Urbana-Champaign in 1936 with a degree in Architecture — a remarkable accomplishment for an African American woman at the time. She was never discouraged by the racial and gender discrimination that saturated her field.

Greene continued her education, earning a master’s degree in City Planning and Housing in 1937, also from the University of Illinois. Her ambition was not merely to design structures but to shape spaces that fostered equity and community. In 1942, she became the first African American woman licensed as an architect in the United States, obtaining her credentials in Illinois. This groundbreaking achievement, however, did not translate immediately into job opportunities.

Early in her career, she faced significant discrimination from firms unwilling to hire a Black woman. However, her determination never wavered. In 1945, Beverly moved to New York City, a place she believed could offer broader professional opportunities.

She joined the architectural department of the New York City Housing Authority, focusing on affordable housing projects. Her work during this time reflected her commitment to using architecture as a tool for social justice, ensuring that marginalized communities had access to well-designed, dignified living spaces.

Greene’s talents soon drew the attention of prominent firms. She was hired by Isadore Rosenfield, a respected architect known for designing hospitals. She contributed to the design of healthcare facilities, including the modernization of Harlem Hospital. Her portfolio expanded in collaboration with architectural personalities such as Marcel Breuer and Edward Durell Stone.

Notably, she worked on the prestigious UNESCO headquarters in Paris — a landmark project that brought her skills to an international stage. Her involvement underscored her ability to navigate the intricacies of large-scale, global projects, proving that her talents transcended the limitations society sought to impose.

Greene’s career was tragically cut short when she passed away unexpectedly in 1957 at the age of 41. Though her life was brief, her impact was profound. She shattered entrenched barriers, paving the way for future generations of Black architects and women in the field.

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Activism

U.S. House Minority Leader Hakeem Jeffries and Rep. Lateefah Simon to Speak at Elihu Harris Lecture Series

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

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U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).
U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).

By Scott Horton

United States House of Representatives Minority Leader Hakeem Jeffries (D-NY-8) will be a speaker at the Barbara Lee and Elihu Harris Lecture Series on Friday, Feb. 21.

The event will be held at the Henry J. Kaiser Center for the Arts, 10 Tenth Street in Oakland, at 7 p.m.

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

The overarching goal of the lecture series is to provide speakers from diverse backgrounds a platform to offer their answers to Dr. King’s urgent question, which is also the title of Jeffries’ latest book: “Where do we go from here: Chaos or Community?”

In addition to Jeffries, Congresswoman Lateefah Simon (D-CA-12) will also speak.

“Certainly, now is a time for humanity, in general, and Americans in particular to honestly and genuinely answer Dr. King’s question,” said Dr. Roy D. Wilson, Executive Director of the Martin Luther King Jr. Freedom Center and Executive Producer of the lecture series.

“Dr. King teaches that time is neutral but not static. Like the water in a river, it arrives and then quickly moves on,” continued Wilson. “We must urgently create conditions for listening to many different answers to this vital question, and generate the development of unity of action among all those who struggle for a stronger democracy.”

In his book, Jeffries shares his experience of being unanimously elected by his colleagues as the first African American in history to ever hold the position of House Minority Leader.

In January 2023 in Washington, Jeffries made his first official speech as House Minority Leader. He affirmed Democratic values one letter of the alphabet at a time. His words and how he framed them as the alphabet caught the attention of Americans, and the speech was later turned into a book, The ABCs of Democracy, bringing Congressman Jeffries rousing speech to vivid, colorful life, including illustrations by Shaniya Carrington. The speech and book are inspiring and urgent as a timeless reminder of what it means to be a country with equal opportunities for all. Jeffries paints a road map for a brighter American future and warns of the perils of taking a different path.

Before his colleagues unanimously elected him Minority Leader in 2022, Jeffries previously served as Chair of the House Democratic Caucus and as an Impeachment Manager during the first Senate trial of the 45th President of the United States.

Jeffries was born in Brooklyn Hospital, raised in Crown Heights, grew up in the Cornerstone Baptist Church and he is a product of New York City’s public school system, graduating from Midwood High School. Jefferies went on to Binghamton University (BA), Georgetown University (master’s in public policy) and New York University (JD).

He served in the New York State Assembly from 2007 to 2012.

Admission is free for the Feb. 21 Barbara Lee and Elihu Harris Lecture Series featuring Congressman Jeffries. Please reserve seats by calling the Martin Luther King Jr. Freedom Center at (510) 434-3988.

Signed copies of his book will be available for purchase at the event.

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Activism

McClymonds High Names School Gym for Star Graduate, Basketball Legend Bill Russell

William “Bill” Felton Russell was born on Feb. 12, 1934, and died on July 31, 2022. He achieved fame as a U.S.  professional basketball player who played center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. He was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career.

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Bill Russell and Brian McGhee in McClymonds High School Gym, 2011. Photo courtesy of Brian McGhee.
Bill Russell and Brian McGhee in McClymonds High School Gym, 2011. Photo courtesy of Brian McGhee.

By Ken Epstein

West Oakland’s McClymonds High School, “the School of Champions,” this week named the school’s gymnasium in honor of one of its most famous graduates, basketball legend Bill Russell (class of ’52).

William “Bill” Felton Russell was born on Feb. 12, 1934, and died on July 31, 2022. He achieved fame as a U.S.  professional basketball player who played center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. He was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career.

Russell is widely known as one of the greatest basketball players of all time. In 2011, he received the Presidential Medal of Freedom, the country’s highest civil honor, from President Barack Obama for Russell’s contributions to basketball and the Civil Rights Movement.

The McClymonds’ naming ceremony was held on Wednesday, the same day as Russell’s birthday.  Oakland leader Bill Patterson, a longtime friend of Russell’s, was scheduled to cut the ribbon at the reopening of the gym, which had been closed for several months for renovation. Russell’s daughter Karen was scheduled to attend the ribbon cutting.

Russell’s name and signature are now printed on the gymnasium floor.

Patterson was working at DeFremery Park when he met Russell. “I befriended him as a boy and during his years at University of San Francisco” said Patterson. “We stayed friends for the rest of his life.”

Said McClymonds Principal Darielle Davis, herself a McClymonds graduate, “We are excited to honor Bill Russell for his sports accolades and because he broke color barriers. He is part of our legacy, and legacy is really important at McClymonds.”

Brian McGhee, community schools manager at McClymonds and former football player at UC  Berkeley, said that Russell meant a lot to him and others at the school.  “He was a beacon of light and hope for West Oakland,” he said. “He did a lot for sports and for civil rights.”

Starting in 2018, Ben “Coach” Tapscott worked with Patterson and other McClymonds grads, community members, and former coaches to encourage the Oakland Board of Education to endorse the naming of the school gym, which finally happened recently.

“We worked hard to make this happen,” said Tapscott. “He’s an important part of McClymond’s history, along with a lot of other famous graduates,” he said.

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