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Rocket Mortgage ‘Changing the Course’ for Black Detroit Residents During PGA TOUR Event

NNPA NEWSWIRE — In 2020, the Rocket Mortgage Classic announced the program, “Changing the Course”, to ensure every Detroit resident would have access to the internet, technology, and digital literacy training within a ten-minute walk of their home.

Published

2 years ago

August 1, 2022

Stacy M. Brown

By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

Even as Tony Finau, Taylor Pendrit, Cameron Champ, and others stormed atop the leaderboard, officials were again making sure that the PGA TOUR’s Rocket Mortgage Classic continued its four-year-old tradition of being more than just about golf.

As competition in the classic heated up, officials have continued to embrace the mission of giving back to Detroit and the city’s predominately Black neighborhoods.

In 2020, the Rocket Mortgage Classic announced the program, “Changing the Course”, to ensure every Detroit resident would have access to the internet, technology, and digital literacy training within a ten-minute walk of their home.

Officials promised that the event would become an awareness vehicle highlighting the urgent need for digital inclusion and direct proceeds toward Connect 313—a partnership between the Rocket Mortgage Classic, Rocket Community Fund, Microsoft, and United Way for Southeastern Michigan and the City of Detroit.

Connect 313 seeks investments to increase access to technology, the internet, and digital literacy resources.

“‘Changing the Course’ is really the way we’ve all come together through this PGA TOUR tournament to drive generational change in Detroit,” said Laura Grannemann, the vice president of the Rocket Community Fund and a board member of the Rocket Giving Fund.

“In everything we do, we try to layer that authentically,” Grannemann stated.

She continued:

“We wanted to drive systemic change, and we started in 2020 right after the pandemic began when the world was upended. We were sitting here deciding whether we should continue with the PGA TOUR tournament.

“The question came down as to whether we were going to be able to be impactful in the Detroit community and if we should produce the tournament with or without guests.”

During the height of the pandemic, Rocket Mortgage decided to produce the classic without guests, and Grannemann said challenges in the community came to light.

“We saw the true depth of the inequities through the course of the pandemic,” she asserted.

And that proved the impetus behind the launch of Changing the Course.

“The goal is to bridge the digital divide. To make sure that every resident is digitally connected,” Grannemann contended.

“Coming into the pandemic, we only had 40 percent digitally connected, and with Detroit being a largely Black city, it became clear that this is stark along racial lines,” she said.

“We are pushing an equity agenda on how we drive digital inclusion and that it looks like not just distributing digital devices, but building trust with community partners, and ensuring that residents have a community space they can go to and ask questions on how to use their devices.”

Grannemann emphasized that the Changing the Course mission is largely executed by the Connect 313 Fund.

She pointed out that the Fund has tirelessly worked to impact the outcome for Detroit residents, even ensuring that residents can access job training, education, telemedicine, and other necessities.

As of May, the efforts have allowed 67.5 percent of Detroit households to become digitally included after only 30 percent enjoyed that status three years ago.

“We started distributing devices to every Detroit Public School student – 51,000 students,” Grannemann stated.

“We expanded that to seniors, particularly those with challenges connected to health care providers, and so far, we’ve distributed 70,000 devices across the city, which has really moved the needle.”

Additionally, Rocket Mortgage increased the number of partners from 5 last year to 22, enabling officials to get the word out about the federal Affordability Connectivity Program.

“We’ve been proud to support the network to drive about 90,000 families to access that subsidy. So, it’s been a huge number of folks to access those resources,” Grannemann said.

She noted the “true and deep equity issues” faced primarily by Black residents in Detroit and across the country. However, Grannemann sees promise.

“There’s hope in that equity issue if you can be intentional about it and bring together a group of passionate leaders who understand that equity issue. Then, we can truly drive systemic change here,” she stated.

Grannemann concluded:

“We have an ‘ism’ that says, ‘you’ll see it when you believe it,’ which is the opposite of believing it when I see it. The more I do this work, the more I realize that it’s pretty incredible what you can do with a group of passionate people.

“The only way to make change happen is by believing you can do it, having the vision, and sticking with it. It’s not easy, and there are hurdles, big hurdles. It will take a lot of time, but we are committed to taking that time and moving this forward.”

Stacy M. Brown

Posts by Stacy M. Brown

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#NNPA BlackPress

OP-ED: The Illusion of Allyship. White Women, Your Yard Signs Mean Nothing to Me

NNPA NEWSWIRE – “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

Published

1 week ago

November 9, 2024

Oakland Post

Political yard signs can symbolize intentions and allegiance. But this year, they’ve also symbolized betrayal. During this general election, Black women were led to believe that more White women would stand with us. Exit polls, however, told a different story. Despite overwhelming displays of support, more White women still chose to vote for the convicted felon, reality TV star, and rapist. White women answered the call but left us hanging at the polls.

A Familiar Disappointment

I live in DeKalb County, Georgia, and the abundance of Harris-Walz yard signs could’ve fooled me. But I’ve seen this before, back when Stacey Abrams ran for governor. White women showed up, put up signs, attended rallies, knocked on doors, and phone-banked. Yet, when it came time to vote, they let us down—not once but twice. I’ve been here for over 15 years, and if there’s one thing I know, it’s that political signs are symbols without weight.

In every election, I’ve talked with White women. Most aren’t the primary earners in their families and vote along party lines, aligning with the preferences of their fathers and husbands. These conversations reveal a reluctance to break from tradition, even when their votes affect women and certainly when their votes impact the lives of people who look like me.

The Illusion of Solidarity—Symbols Are Not Enough

On social media, I’m seeing White women posting pictures of blue bracelets to “prove” they didn’t vote for Trump. “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

I’ve seen Black Lives Matter signs and black squares posted on Instagram to “prove” support for Black people, but we now know that was a lie, too. Will those same people who claimed Black lives mattered now take down their Harris-Walz signs and show their true selves?

Navigating these truths is a daily struggle for me—professionally and socially. White women often misuse their privilege, supporting us only when it’s convenient. Seeing overqualified Black women sabotaged or abandoned by White women at critical moments is a constant emotional challenge. It’s exhausting to live with this reality, especially when solidarity seems like something they pick up and discard at will.

One clever campaign ad from Harris-Walz that spoke directly to White women. “Your Vote, Your Choice” emphasized that their vote was private—independent of their household situation. Another was from Olivia Howell Dreizen, the “Vote Without Fear” campaign, which empowered women to consider the greater impact of their choices. But it seems many still couldn’t choose the roadmap to freedom—even when it was handed to them.

A Call for Action Beyond Words

White women, I want to believe you care, but actions speak louder than yard signs, bracelets, or Instagram posts. Show up in our communities, advocate in your workplaces, and stand up to dismantle the structures that uphold white supremacy. Only through real action will we know where you stand.

If you choose not to act, we see you—and we know exactly where you stand. Good luck these next four years.

Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.

Oakland Post

Posts by Oakland Post

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Supernova Parenting Conference Empowers Over 100 Parents with Resources for Neurodivergence and Mental Health

The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for […]

Published

1 week ago

November 7, 2024

BlackPressUSA.com

The event featured a variety of workshops, panel discussions, and keynote speeches from leading experts in neurodiversity and mental health. Attendees left with practical tools and strategies to enhance their parenting journeys, emphasizing the importance of understanding and supporting the unique needs of neurodivergent children.

“While the conference was a tremendous success, we believe that our work doesn’t end here,” said Natasha Nelson. “It’s crucial to continue providing ongoing support and resources for parents as they navigate this important journey. We want to ensure families can access the tools they need long after the conference.”

To extend the momentum generated at the conference, Natasha and Yolanda are excited to announce the launch of the Supernova Parenting Community. This membership-based initiative aims to offer a safe and supportive environment for parents and caregivers to continue their growth as conscious parents.

Membership is available for as little as $5 a month via Patreon, making it accessible for all families seeking support.

“We know that parenting can be a challenging journey, especially when navigating neurodivergence and mental health issues,” Yolanda Walker added. “Our goal is to build a community where parents feel seen, heard, and supported. We hope you’ll join us in this vital work.”

For more information about the Supernova Parenting Community and to sign up for membership, please visit supernovaparenting.org