Business

Sacramento Kings and Black-Owned Digital License Plate Firm Enter History-Making Partnership

Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings’ season opener at Golden 1 Center, witnessing players debut the company’s patch. Reviver proudly supports the Sacramento Kings’ community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).

Published

2 months ago

November 4, 2024

Oakland Post

Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings' season opener at Golden 1 Center, witnessing players debut the company's patch. Reviver proudly supports the Sacramento Kings' community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).

By Antonio Ray Harvey, California Black Media

Reviver, the world’s first digital license plate and connected vehicle platform, has entered into a history-making jersey patch partnership with the Sacramento Kings, team officials announced right before the team’s season opener on Oct. 24.

The collaboration establishes Reviver as the first Black-founded technology jersey patch partner in the National Basketball Association (NBA).

The Reviver logo now appears on the left front strap of Kings’ uniforms.

Reviver founder and Chief Strategy Officer Neville Boston was in attendance to see the company’s patch worn by the Kings, during a game with the Minnesota Timberwolves at Golden 1 Center in downtown Sacramento.

“It was an absolutely amazing night. More than I ever expected,” Boston told California Black Media (CBM). “The Sacramento Kings have been incredible. On a national, and maybe a worldwide level, this partnership raises the profile of Reviver with the assistance of (Kings chairman and CEO) Vivek Ranadivé and the Kings.”

According to the Kings’ brass, Reviver, supported by the Black Star Fund, a Black-led venture capital firm based in Sacramento, is now an official “innovation partner” of the Kings and Golden 1 Center; a presenting partner of “Capitalize Technology,” a King’s corporate social investment initiative; and the exclusive digital license plate of the Sacramento Kings.

Headquartered in Granite Bay, a suburb of Sacramento, Reviver was born from a vision to modernize and streamline the vehicle registration renewal process. On Jan. 1, 2023, the state of California joined Georgia, Colorado, Michigan, and Arizona as states that have approved digital license plates for use statewide, after Reviver completed a four-year pilot program that evaluated a replacement for metal plates.

About 10,000 California drivers bought digital plates during the pilot program. Vehicles registered with the state are eligible to adopt the new high-tech tags. Reviver existence was made possible when Gov. Gavin Newsom signed Assembly Bill (AB) 984 in September 2022.

Under that law, California vehicle owners can update their titles, registrations, and other records remotely. In addition, the digital license “RPlate” includes a flashing message if a vehicle is reported stolen or if there is an Amber Alert.

Ranadivé is spreading the news that Reviver has international potential.

“This jersey patch partnership with Reviver continues the Kings long tradition of using our global platform to promote innovation and technology,” Ranadivé stated. “It’s particularly exciting to showcase a homegrown company that was part of our Kings Capitalize program. This is just the beginning of our work together, and we look forward to helping Reviver in its mission to modernize the driving experience.”

The commercial use of patches in professional basketball all began in 2009 when the Women’s Basketball Association (WNBA) Phoenix Mercury removed its name to replace it with sponsor, LifeLock, an identity-theft protection company. The landmark deal netted a contract worth about $1 million annually.

Kindra Montgomery-Block, vice president of diversity, equity, and social impact for the Sacramento Kings, was the integral facilitator who assisted Boston and his team in connecting with the sports franchise that is boasting 40 years in the Capital City.

“This partnership between the Kings and Reviver, backed by the Black Star Fund, will invest in the Sacramento community to promote technology and innovation in the region,” Montgomery-Block stated. “Reviver will support the Sacramento Kings community and diversity, equity, and inclusion initiatives.”

Editor’s Note: Neville Boston is a California Black Media board member.

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Oakland Post: Week of December 18 – 24, 2024

The printed Weekly Edition of the Oakland Post: Week of December 18 – 24, 2024

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23 hours ago

December 20, 2024

Oakland Post

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BWOPA Honors Black Leadership and Legacy at 2024 Ella Hill Hutch Awards Dinner

On Dec. 5, BWOPA held its Annual Ella Hill Hutch Awards Ceremony, at the Fairmont Claremont Hotel in the Oakland/Berkeley Hills. At the event, the group comprised of Black women from various professional backgrounds, honored distinguished local and state leaders whose contributions have shaped civic engagement and advanced critical social issues impacting Black communities.

Published

3 days ago

December 18, 2024

Oakland Post

L-R: BWOPA State Executive Director LaNiece Jones; State Asm. Mia Bonta; BWOPA 2024 Man of The Year/Urban League SFBA CEO Ken Maxey; BWOPA State President Hon. Dezie Woods-Jones; State Senator Lola Smallwood-Cuevas; Rowena Brown, Oakland Councilmember At-Large, Elect; BWOPA State Regional Director Vashone Huff. Courtesy photo.

By Oakland Post Staff

Black Women Organized for Political Action (BWOPA) is a statewide non-profit advocacy and membership organization committed to solving problems affecting Black Californians.

On Dec. 5, BWOPA held its Annual Ella Hill Hutch Awards Ceremony, at the Fairmont Claremont Hotel in the Oakland/Berkeley Hills.

At the event, the group comprised of Black women from various professional backgrounds, honored distinguished local and state leaders whose contributions have shaped civic engagement and advanced critical social issues impacting Black communities.

The evening was hosted by Dr. Shawna Charles, founder of The Charles Communications Group (CCG) headquartered in Los Angeles. Charles served as mistress of ceremonies.

With a track record of elevating voices and empowering communities, Charles’ leadership and insight brought a certain dynamism to the celebration.

“Each year, this event not only celebrates the enduring legacy of our beloved BWOPA founding member, Ella Hill Hutch, but also reaffirms and amplifies our unwavering commitment to building and sustaining Black political power across California,” said Dezie Woods-Jones, BWOPA founding member and State president.

“Ella Hill Hutch’s trailblazing leadership continues to inspire us as we forge ahead, empowering Black women to lead, advocate, and shape a more equitable future for all,” added Woods-Jones.

This year’s event introduced the DWJ Rising Star Award, honoring young leaders like Solano County Board Supervisors-elect Cassandra James, Danielle Motley-Lewis, Naomi Waters and newly elected State Assemblymember elect Rhodesia Ransom (D-Stockton).

According to organizers, the awardees all exemplify “the next generation of changemakers.”

Other awardees included:

Lifetime Achievement Awardees: Congresswoman Barbara Lee (D-CA-12) and Alameda County Supervisor Keith Carson
Man of the Year: Kenneth Maxey, CEO of the Greater SF Bay Area Urban League
President’s Corporate Award: Yvette Radford, Kaiser Permanente
In the Spirit of Ella State and Chapter Awards: Dr. Carolyn Greene, Dr. Marcella K. Smith, Dr. Carolyn Drake, Tinisch Hollins, Jackie Jones, Gloria Burgess Johnson, Tamika L’Ecluse, Ellen Nash, Betty Reid Soskin, and Ay’Anna Moody.

BWOPA also celebrated local champions across its chapters, including leaders in voter education, healthcare, criminal justice reform, and community advocacy.

In a statement, BWOPA said, “Honoring Ella Hill Hutch’s legacy, BWOPA recognizes her pioneering efforts as the first Black woman elected to the San Francisco Board of Supervisors. Her tireless work amplifying underrepresented voices continues to inspire BWOPA’s mission to build Black political power across California.”

“We extend our heartfelt thanks to our members, partners and allies who believe in BWOPA’s vision to invest in building power for Black women’s leadership,” said LaNiece Jones, BWOPA State executive director. “Your support ensures that Black women have a voice at decision-making tables locally, regionally, statewide, and nationally, advancing diversity and equity in leadership spaces.”