Entertainment
Shawn Prez, Former Bad Boy Exec, Succeeding Solo
by Stacy M. Brown
Special to the NNPA from the Washington Informer
Shawn Prez isn’t your typical CEO. He also isn’t the average business owner.
Prez got his start working to help legendary rap mogul P. Diddy build Bad Boy Entertainment Group.
Prez is now the head of his own company, Power Moves Inc., a promotions-oriented enterprise whose clients include EA Sports, And 1, MGM Studios and others.
“I’m an entrepreneur, so for me, I didn’t get into business with less than the expectations of creating a Fortune 500 company,” said Prez, who worked with the late Notorious B.I.G., Ma$e, Black Rob, and others and who has helped to launch the careers of some of hip hops biggest stars.
Working side by side with rap impresario P. Diddy – Sean Combs – presented him with significant business opportunities and the experience he needed to become successful, he said.
“I’ve been blessed to have a company that’s continued to grow over the years. You have to stay humble or life will humble you,” Prez said. “Bad Boy helped me immensely because I was with [Diddy] in the beginning, in the early days building Combs Enterprises.
“But before there was a Sean John, a Justin’s Restaurant or a Ciroc [P. Diddy’s Vodka brand] there were a group of young hungry kids and P. Diddy has been very instrumental in my success because you can go to school and study, but there’s nothing in life like real world experience and I had a front row seat sitting in on key meetings and being a part of building something that’s a part of history” he said.
Starting out as an intern for Bad Boy Entertainment, Prez, a South Bronx native, worked his way up to becoming P. Diddy’s road manager. He eventually became vice president of promotions, earning the affectionate nickname of “P. Diddy’s Ambassador to the Streets.”
The recent unrest in Baltimore over Freddie Gray’s death reminded him of a different time, Prez said.
“I remember having a long conversation with a friend and saying that the generation before us, my parents’ generation, fought for something. They stood for something and there were causes whether it was Women’s Rights or Equal Rights for all races, they were willing to die for their beliefs and many did,” he said.
“History repeats itself. As long as the demonstrations remain pointed in terms of the message, there is hope.”
Prez has also provided another kind of hope, this time for disc jockeys who are finally receiving recognition thanks to the new Global Spin Awards the entrepreneur has founded.
“We still continue to face hardships and face obstacles. For one, the DJs themselves, we had to make this credible for them. As a friend of the DJ community for many years I understand how they think, so we had to come up with a very fair, unbiased and credible award show that the DJs themselves could not question,” he said. “We have now a Grammy Awards for the DJ and the DJ community is growing at an enormous speed. Once upon a time being a DJ wasn’t considered a true career path, now you have young men and girls who want to be a DJ and the best, like Funkmaster Flex, and others are making millions of dollars per year.”
While staying busy with his company and other interests, Prez said he stays close to his family with a son just graduating from Morehouse College in Atlanta.
“I’ve taught my son from Day 1 that you’ve got to get an education and I’ve been educating him since before he was able to speak,” he said. “I try to lead by example and who him the importance of no excuses and making things happen. To see what others don’t see. I’ve had a lot of success on a lot of levels and, as I get older, what’s important in life is the air that we breathe. Everything else is icing on the cake.”
Activism
Oakland Post: Week of December 24 – 30, 2025
The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Alameda County
Bling It On: Holiday Lights Brighten Dark Nights All Around the Bay
On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.
By Wanda Ravernell
I have always liked Christmas lights.
From my desk at my front window, I feel a quiet joy when the lights on the house across the street come on just as night falls.
On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.
My father, the renegade of the block, made no effort with lights, so my mother hung a wreath with two bells in the window. Just enough to let you know someone was at home.
Two doors down was a different story. Mr. King, the overachiever of the block, went all out for Christmas: The tree in the window, the lights along the roof and a Santa on his sleigh on the porch roof.
There are a few ‘Mr. Kings’ in my neighborhood.
In particular is the gentleman down the street. For Halloween, they erected a 10-foot skeleton in the yard, placed ‘shrunken heads’ on fence poles, pumpkins on steps and swooping bat wings from the porch roof. They have not held back for Christmas.
The skeleton stayed up this year, this time swathed in lights, as is every other inch of the house front. It is a light show that rivals the one in the old Wanamaker’s department store in Philadelphia.
I would hate to see their light bill…
As the shortest day of the year approaches, make Mr. King’s spirit happy and get out and see the lights in your own neighborhood, shopping plazas and merchant areas.
Here are some places recommended by 510 Families and Johnny FunCheap.
Oakland
Oakland’s Temple Hill Holiday Lights and Gardens is the place to go for a drive-by or a leisurely stroll for a religious holiday experience. Wear a jacket, because it’s chilly outside the Church of Jesus Christ of Latter-day Saints, at 4220 Lincoln Ave., particularly after dark. The gardens are open all day from 9 a.m. to 9 p.m. with the lights on from dusk until closing.
Alameda
Just across the High Street Bridge from Oakland, you’ll find Christmas Tree Lane in Alameda.
On Thompson Avenue between High Street and Fernside drive, displays range from classic trees and blow-ups to a comedic response to the film “The Nightmare Before Christmas.” Lights turn on at dusk and can be seen through the first week in January.
Berkeley
The Fourth Street business district from University Avenue to Virginia Street in Berkeley comes alive with lights beginning at 5 p.m. through Jan. 1, 2026.
There’s also a display at one house at 928 Arlington St., and, for children, the Tilden Park Carousel Winter Wonderland runs through Jan. 4, 2026. Closed Christmas Day. For more information and tickets, call (510) 559-1004.
Richmond
The Sundar Shadi Holiday Display, featuring a recreation of the town of Bethlehem with life-size figures, is open through Dec. 26 at 7501 Moeser Lane in El Cerrito.
Marin County
In Marin, the go-to spot for ‘oohs and ahhs’ is the Holiday Light Spectacular from 4-9 p.m. through Jan. 4, 2026, at Marin Center Fairgrounds at 10 Ave of the Flags in San Rafael through Jan. 4. Displays dazzle, with lighted walkways and activities almost daily. For more info, go to: www.marincounty.gov/departments/cultural-services/department-sponsored-events/holiday-light-spectacular
The arches at Marin County Civic Center at 3501 Civic Center Dr. will also be illuminated nightly.
San Francisco
Look for light installations in Golden Gate Park, chocolate and cheer at Ghirardelli Square, and downtown, the ice rink in Union Square and the holiday tree in Civic Center Plaza are enchanting spots day and night. For neighborhoods, you can’t beat the streets in Noe Valley, Pacific Heights, and Bernal Heights. For glee and over-the-top glitz there’s the Castro, particularly at 68 Castro Street.
Livermore
The winner of the 2024 Great Light Flight award, Deacon Dave has set up his display with a group of creative volunteers at 352 Hillcrest Avenue since 1982. See it through Jan. 1, 2026. For more info, go to https://www.casadelpomba.com
Fremont
Crippsmas Place is a community of over 90 decorated homes with candy canes passed out nightly through Dec. 31. A tradition since 1967, the event features visits by Mr. and Mrs. Claus on Dec. 18 and Dec. 23 and entertainment by the Tri-M Honor Society at 6 p.m. on Dec. 22. Chrippsmas Place is located on: Cripps Place, Asquith Place, Nicolet Court, Wellington Place, Perkins Street, and the stretch of Nicolet Avenue between Gibraltar Drive and Perkins Street.
Activism
Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity
Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.
Special to the Post
For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.
A Career Defined by Impact
Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.
One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.
A Personal Testament to the Mission: Addison Gumbs
Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.
Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.
Building Lincoln University Athletics From the Ground Up
In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.
Under his leadership, Lincoln University introduced:
- Football
- Men’s and Women’s Basketball
- Men’s and Women’s Soccer
Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.
Voices That Reflect His Impact
Desmond Gumbs’ philosophy has been consistently reflected in his own published words:
- “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
- “This generation doesn’t respect the title — they respect the person.”
- “Greatness is a habit, not a moment.”
Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.
Context Matters More Than Headlines
Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.
The real story is not about early struggles — it is about vision, resilience, and service.
A Legacy That Endures
From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.
His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.
-
Alameda County4 weeks agoSeth Curry Makes Impressive Debut with the Golden State Warriors
-
Bay Area3 weeks agoPost Salon to Discuss Proposal to Bring Costco to Oakland Community meeting to be held at City Hall, Thursday, Dec. 18
-
#NNPA BlackPress4 weeks agoFBI Report Warns of Fear, Paralysis, And Political Turmoil Under Director Kash Patel
-
Activism3 weeks agoMayor Lee, City Leaders Announce $334 Million Bond Sale for Affordable Housing, Roads, Park Renovations, Libraries and Senior Centers
-
Activism3 weeks agoOakland Post: Week of December 10 – 16, 2025
-
Arts and Culture3 weeks agoFayeth Gardens Holds 3rd Annual Kwanzaa Celebration at Hayward City Hall on Dec. 28
-
Activism2 weeks agoOakland School Board Grapples with Potential $100 Million Shortfall Next Year
-
Activism2 weeks ago2025 in Review: Seven Questions for Black Women’s Think Tank Founder Kellie Todd Griffin




