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Shoppers Disappointed in Much-Hyped ‘Prime Day’ Sales

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In this Oct. 18, 2010 file photo, an Amazon.com package awaits delivery from UPS in Palo Alto, Calif. Amazon on Thursday, March 13, 2014 said it is raising the price of its popular Prime membership to $99 per year, an increase of $20. It's the first price increase since the online retailer introduced its Prime membership program in 2005. (AP Photo/Paul Sakuma, File)

(AP Photo/Paul Sakuma, File)

Mae Anderson, ASSOCIATED PRESS

 
NASHVILLE, Tenn. (AP) — Amazon aimed for Christmas in July with its much-hyped “Prime Day” sale. But some shoppers found a lump of coal instead.

The online retailer said Prime Day would offer bigger sales than those during the winter holiday shopping season. The goal was to boost $99 annual Prime loyalty program memberships during the sluggish summer months. The sale gained so much attention, other retailers, including Wal-Mart, Target, Macy’s and Best Buy, had sales of their own.

But some Amazon customers were disappointed by Prime Day. Some thought the discounts weren’t deep enough. Others didn’t like that the deals were only available for a limited time and in limited quantities. And still other Amazon customers criticized the types of products that were marked down.

By midday Wednesday, Amazon was offering a Kindle Fire marked down to $79 from $139, a GoPro camera bundle marked down from $691 to $500 and a Blu-Ray “Lord of the Rings” trilogy set marked down from $120 to $28. But there also were markdowns on more mundane household items like detergent and baby wipes, causing some shoppers to compare Prime Day to a garage sale.

“The biggest disappointment is that Prime Day seems to focus more on quantity over quality,” said Emily Wienberg, 24, from Boston, who was looking for a Bluetooth speaker or printer on sale.

Doug Messer, 21, from Westchester, New York, was disappointed in the sale too.

“I was frustrated to see that only a certain amount of users could claim each deal,” he said. “We found a TV we wanted and when we went to claim it, we were added to a waitlist. Not really a deal if only a certain percentage of visitors can take advantage of it.”

The promotional day highlights the risk marketers face when they try to hype promotional deals and sales and don’t deliver.

Larry Chiagouris, marketing professor at Pace University, said if people get disillusioned with Amazon’s sales announcements they won’t trust future sales. “They haven’t damaged the trust people have in the overall Amazon brand, but they have done major damage to the credibility of sales announcements going forward,” he said. “People are going to get numb to sale announcements and they’ll no longer provide the traffic kick start they’re designed to.”

Allen Adamson, managing director of branding firm Landor Associates, said that customers won’t completely lose trust in the Amazon brand, but he questions the overall strategy of the sale.

“If you’re going to offer this, then you have to really do it right,” said Allen Adamson, managing director of branding firm Landor Associates. “The Amazon business model is everyday value. Jumping on the bandwagon to try to create Black Friday in muggy July really feels off-brand for Amazon.”

Early data showed the promotion boosted sales, though. ChannelAdvisor, which tracks sales of third-party sellers on Amazon, said sales jumped 80 percent compared with the same day a year ago in the U.S. and 40 percent in Europe. On a normal non-sale day, that figure would be up about 25 percent.

Forrester analyst Sucharita Mulpuru said that was “decent” for a sales day. But a big sale like Cyber Monday, the busy online shopping day after Thanksgiving, or Alibaba’s Single’s Day, an annual sale in November, generates a lift that is two, three or five times normal sales.

“It’ll be a decent day for them but is it going to be earth shattering? No,” she said.

Amazon said by 1 p.m. on Wednesday, the speed with which customers were ordering had already surpassed 2014 Black Friday. Shoppers picked up “tens of thousands” of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echos in 15 minutes. A Kate Spade purse on sale sold out in less than a minute and 1,200 Samsung TV bundles on sale for $999 sold out in less than 10 minutes.

Thomas Palladino, 23, in public relations in New York, snapped up an Amazon Fire TV stick marked down from $39 to $15 and Ray-Ban Wayfarer sunglasses marked down from $142 to $57. He said the sale made him feel like Amazon appreciated its Prime members.

“I have been completely satisfied with their offerings so far, but this just goes above and beyond,” he said.

___

Associated Press Writer Anne D’Innocenzio in New York contributed to this report.

 

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Activism

OP-ED: AB 1349 Puts Corporate Power Over Community

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

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Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland
Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

By Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

As a pastor, I believe in the power that a sense of community can have on improving people’s lives. Live events are one of the few places where people from different backgrounds and ages can share the same space and experience – where construction workers sit next to lawyers at a concert, and teenagers enjoy a basketball game with their grandparents. Yet, over the past decade, I’ve witnessed these experiences – the concerts, games, and cultural events where we gather – become increasingly unaffordable, and it is a shame.

These moments of connection matter as they form part of the fabric that holds communities together. But that fabric is fraying because of Ticketmaster/Live Nation’s unchecked control over access to live events. Unfortunately, AB 1349 would only further entrench their corporate power over our spaces.

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

Power over live events is concentrated in a single corporate entity, and this regime operates without transparency or accountability – much like a dictator. Ticketmaster controls 80 percent of first-sale tickets and nearly a third of resale tickets, but they still want more. More power, more control for Ticketmaster means higher prices and less access for consumers. It’s the agenda they are pushing nationally, with the help of former Trump political operatives, who are quietly trying to undo the antitrust lawsuit launched against Ticketmaster/Live Nation under President Biden’s DOJ.

That’s why I’m deeply concerned about AB 1349 in its current form. Rather than reining in Ticketmaster’s power, the bill risks strengthening it, aligning with Trump. AB 1349 gives Ticketmaster the ability to control a consumer’s ticket forever by granting Ticketmaster’s regime new powers in state law to prevent consumers from reselling or giving away their tickets. It also creates new pathways for Ticketmaster to discriminate and retaliate against consumers who choose to shop around for the best service and fees on resale platforms that aren’t yet controlled by Ticketmaster. These provisions are anti-consumer and anti-democratic.

California has an opportunity to stand with consumers, to demand transparency, and to restore genuine competition in this industry. But that requires legislation developed with input from the community and faith leaders, not proposals backed by the very company causing the harm.

Will our laws reflect fairness, inclusion, and accountability? Or will we let corporate interests tighten their grip on spaces that should belong to everyone? I, for one, support the former and encourage the California Legislature to reject AB 1349 outright or amend it to remove any provisions that expand Ticketmaster’s control. I also urge community members to contact their representatives and advocate for accessible, inclusive live events for all Californians. Let’s work together to ensure these gathering spaces remain open and welcoming to everyone, regardless of income or background.

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Activism

Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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Activism

Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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