(The Huffington Post) – An internal meeting with Starbucks employees held three months ago stirred a powerful discussion on race in America. It has since prompted the company’s CEO Howard Schultz to officially extended the invitation to join the conversation to customers across the country.

On Monday, the coffee giant launched a new campaign called “Race Together,” which aims to tackle the polarizing topic through a series of steps built to stimulate action and encourage customers to engage in conversations on race with Starbucks baristas.

“[‘Race Together’] is an opportunity to re-examine how we can create a more empathetic and inclusive society — one conversation at a time,” Schultz said in a statement on the company’s website.

Starbucks has sparked and sustained a growing discussion on race among its employees after Schultz held an internal meeting at the company’s headquarters in Seattle, following the deaths of unarmed black men in Ferguson, Missouri, and Staten Island, New York.

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