#NNPA BlackPress
Target Continues to Pay the Price for Breaking Promise to Black America
BLACKPRESSUSA NEWSWIRE — While Target remains silent on its declining traffic, the contrast with its competitors is glaring. Costco, which maintained its DEI commitments despite political attacks, saw a 5.2% year-over-year increase in foot traffic during the same week

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent
Target is losing more than its commitment to equity, it’s losing customers. For the eighth consecutive week, shoppers have turned away from the retail giant following its decision to dismantle its diversity, equity, and inclusion (DEI) program in January. New data from Placer.ai shows store visits during the week of March 17 fell by 5.7% compared to the same time last year. That follows a 7.1% decline the week before, bringing the average drop over the past two months to 6.2%. The fallout has been swift and steady. Target’s quiet retreat from DEI—after years of vocal support for racial and social justice and a multi-billion-dollar pledge—triggered an immediate backlash. Faith leaders, civil rights organizations, and everyday consumers responded with public pressure and calls to action.
Leading the charge is the Rev. Jamal Bryant, whose “Target Fast” boycott encouraged shoppers to avoid the chain throughout Lent. The effort surpassed its original goal of 100,000 participants, with more than 150,000 people now participating. The boycott is scheduled to end on Easter Sunday. The National Newspaper Publishers Association (NNPA), representing the Black Press of America, launched a National Public Education and Selective Buying Campaign to help guide African Americans in wielding their $2 trillion in annual spending power. The NAACP issued a national consumer advisory, warning that Target’s rollback is part of a broader, intentional retreat from DEI by major corporations. “We encourage you to spend your money where you’re respected, support Black-owned businesses, and demand businesses prioritize people over profit,” NAACP officials said. “Above all, we must continue to advocate for policies that ensure people of color, women, veterans, those with a disability, and all protected groups have equal access to opportunities across the country.”
Following George Floyd’s murder in 2020, Target Corp. was among a list of companies making specific diversity pledges. Target vowed to spend $2 billion with Black-owned businesses by 2025, increase its Black workforce by 20%, and establish a Racial Equity Action and Change (REACH) committee to advance racial equity within the company and beyond. It has reneged on those promises, making Target a focal point of protests. While Target remains silent on its declining traffic, the contrast with its competitors is glaring. Costco, which maintained its DEI commitments despite political attacks, saw a 5.2% year-over-year increase in foot traffic during the same week—its 13th straight week of growth.
Walmart and McDonald’s—both of which had seen multi-week declines like Target—also saw their numbers shift slightly for the week of March 17. Walmart posted a modest 0.3% increase in foot traffic, while McDonald’s reported a 2% increase. But unlike Target, neither had matched its aggressive stance on racial justice—or its equally visible retreat. Over the last eight weeks, Walmart’s average weekly foot traffic has been down 1.6%, and McDonald’s has seen a 3.6% average drop. Target’s 6.2% average decline puts it at the center of growing consumer frustration—and organized resistance. “It’s been eight weeks, and the numbers don’t lie,” Deja Monet wrote for NewsBreak. “Target faces foot traffic decline for the eighth week after cutting off DEI programs, and the backlash shows no signs of slowing. With a massive boycott underway, declining sales, and silence from the brand’s top brass, Target is walking a tightrope between corporate appeasement and consumer fallout.”
#NNPA BlackPress
Remembering George Floyd
#NNPA BlackPress
OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism
BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association
For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.
As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.
Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.
We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.
Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.
The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.
We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.
Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.
Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association
#NNPA BlackPress
Hate and Chaos Rise in Trump’s America
BLACKPRESSUSA NEWSWIRE — Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains.

By Stacy M. Brown
Black Press USA Senior National Correspondent
The Southern Poverty Law Center has identified 1,371 hate and antigovernment extremist groups operating across the United States in 2024. In its latest Year in Hate & Extremism report, the SPLC reveals how these groups are embedding themselves in politics and policymaking while targeting marginalized communities through intimidation, disinformation, and violence. “Extremists at all levels of government are using cruelty, chaos, and constant attacks on communities and our democracy to make us feel powerless,” said SPLC President Margaret Huang. The report outlines how hard-right groups aggressively targeted diversity, equity, and inclusion (DEI) initiatives throughout 2024. Figures on the far right falsely framed DEI as a threat to white Americans, with some branding it a form of “white genocide.” After the collapse of Baltimore’s Francis Scott Key Bridge, a former Utah legislator blamed the incident on DEI, posting “DEI = DIE.”
Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains. Similar threats hit Jewish institutions and Planet Fitness locations after far-right social media accounts attacked them for trans-inclusive policies. Telegram, which SPLC describes as a hub for hate groups, helped extremists cross-recruit between neo-Nazi, QAnon, and white nationalist spaces. The platform’s lax moderation allowed groups like the Terrorgram Collective—designated terrorists by the U.S. State Department—to thrive. Militia movements were also reorganized, with 50 groups documented in 2024. Many, calling themselves “minutemen,” trained in paramilitary tactics while lobbying local governments for official recognition. These groups shared personnel and ideology with white nationalist organizations.
The manosphere continued to radicalize boys and young men. The Fresh & Fit podcast, now listed as a hate group, promoted misogyny while mocking and attacking Black women. Manosphere influencers used social media algorithms to drive youth toward male-supremacy content. Turning Point USA played a key role in pushing white nationalist rhetoric into mainstream politics. Its leader Charlie Kirk claimed native-born Americans are being replaced by immigrants, while the group advised on Project 2025 and organized Trump campaign events. “We know that these groups build their power by threatening violence, capturing political parties and government, and infesting the mainstream discourse with conspiracy theories,” said Rachel Carroll Rivas, interim director of the SPLC’s Intelligence Project. “By exposing the players, tactics, and code words of the hard right, we hope to dismantle their mythology and inspire people to fight back.”
Click here for the full report or visit http://www.splcenter.org/resources/guides/year-hate-extremism-2024.
-
#NNPA BlackPress3 weeks ago
MLK Bust Quietly Removed from Oval Office Under Trump
-
Activism3 weeks ago
Oakland Post: Week of April 30 – May 6, 2025
-
Activism3 weeks ago
Oakland Post: Week of May 7 – 13, 2025
-
#NNPA BlackPress3 weeks ago
Trump Abruptly Fires First Carla Hayden: The First Black Woman to Serve as Librarian of Congress
-
Activism4 weeks ago
California Rideshare Drivers and Supporters Step Up Push to Unionize
-
Activism1 week ago
New Oakland Moving Forward
-
#NNPA BlackPress3 weeks ago
Black America Celebrates African Descent Heritage of Pope Leo XIV
-
Activism4 weeks ago
Gov. Newsom Approves $170 Million to Fast Track Wildfire Resilience