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Target Reels from Boycotts, Employee Revolt, and Massive Losses as Activists Plot Next Moves
BLACKPRESSUSA NEWSWIRE — Target is spiraling as consumer boycotts intensify, workers push to unionize, and the company faces mounting financial losses following its rollback of diversity, equity, and inclusion (DEI) initiatives.

By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent
Target is spiraling as consumer boycotts intensify, workers push to unionize, and the company faces mounting financial losses following its rollback of diversity, equity, and inclusion (DEI) initiatives. With foot traffic plummeting, stock prices at a five-year low, and employee discontent boiling over, national civil rights leaders and grassroots organizers are vowing to escalate pressure in the weeks ahead. Led by Georgia pastor Rev. Jamal Bryant, a 40-day “Targetfast” aligned with the Lenten season continues to gain traction. “This is about holding companies accountable for abandoning progress,” Bryant said, as the campaign encourages consumers to shop elsewhere. Groups like the NAACP, the National Newspaper Publishers Association, and The People’s Union USA are amplifying the effort, organizing mass boycotts and strategic buying initiatives to target what they call corporate surrender to bigotry.
Meanwhile, Target’s workforce is in an open revolt. On Reddit, self-identified employees described mass resignations, frustration with meager pay raises, and growing calls to unionize. “We’ve had six people give their two-week notices,” one worker wrote. “A rogue team member gathered us in the back room and started talking about forming a union.” Others echoed the sentiment, with users posting messages like, “We’ve been talking about forming a union at my store too,” and “Good on them for trying to organize—it needs to happen.” Target’s problems aren’t just anecdotal. The numbers reflect a company in crisis. The retail giant has logged 10 straight weeks of falling in-store traffic. In February, foot traffic dropped 9% year-over-year, including a 9.5% plunge on February 28 during the 24-hour “economic blackout” boycott organized by The People’s Union USA. March saw a 6.5% decline compared to the previous year. Operating income fell 21% in the most recent quarter, and the company’s stock (TGT) opened at just $94 on April 14, down from $142 in January before the DEI cuts and subsequent backlash. The economic backlash is growing louder online, too.
“We are still boycotting Target due to them bending to bigotry by eroding their DEI programs,” posted the activist group We Are Somebody on April 14. “Target stock has gone down, and their projections remain flat. DEI was good for business. Do the right thing.” Former congresswoman Nina Turner, a senior fellow at The New School’s Institute on Race, Power and Political Economy, wrote, “Boycotts are effective. Boycotts must have a demand. We will continue to boycott until our demands are met.” More action is on the horizon. Another Target boycott is scheduled for June 3–9, part of a broader campaign targeting corporations that have abandoned DEI initiatives under pressure from right-wing politics and recent executive orders by President Donald Trump. The People’s Union USA, which led the February 28 boycott, has already launched similar weeklong actions against Walmart and announced upcoming boycotts of Amazon (May 6–12), Walmart again (May 20–26), and McDonald’s (June 24–30). The organization’s founder, John Schwarz, said the goal is nothing short of shifting the economic power balance.
“We are going to remind them who has the power,” Schwarz said. “For one day, we turn it off. For one day, we shut it down. For one day, we remind them that this country does not belong to the elite, it belongs to the people.” As for Target, its top executives continue to downplay the damage. During a recent earnings call, Chief Financial Officer Jim Lee described the outlook for 2025 as uncertain, citing the “ripple” effects of tariffs and a wide range of possible outcomes. “We’re going to be focusing on controlling what we can control,” Lee said. But discontent is spreading internally. A Reddit post from a worker claimed, “The HR rep is doing his best to stop the bleeding, but all he did was put a Bluey band-aid on what is essentially a severed limb.”
Several employees criticized the company’s internal rewards system, “Bullseye Bucks,” for offering what amounts to play money. “Can’t pay rent or buy food with Bullseye Bucks,” one wrote. Others urged their colleagues to join unionizing efforts. “Imagine how much Target would lose their mind if they were under a union contract,” one team leader wrote. “It needs to happen at this point.” One former manager said they left the company after an insulting raise. “Quit last year when they gave me a 28-cent raise. Best decision I’ve ever made.” From store floors to boardrooms, the pressure is growing on Target. And as calls for justice, equity, and worker rights get louder, one worker put it plainly: “We’re all screwed—unless we fight back.”
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Remembering George Floyd
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OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism
BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association
For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.
As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.
Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.
We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.
Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.
The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.
We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.
Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.
Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association
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Hate and Chaos Rise in Trump’s America
BLACKPRESSUSA NEWSWIRE — Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains.

By Stacy M. Brown
Black Press USA Senior National Correspondent
The Southern Poverty Law Center has identified 1,371 hate and antigovernment extremist groups operating across the United States in 2024. In its latest Year in Hate & Extremism report, the SPLC reveals how these groups are embedding themselves in politics and policymaking while targeting marginalized communities through intimidation, disinformation, and violence. “Extremists at all levels of government are using cruelty, chaos, and constant attacks on communities and our democracy to make us feel powerless,” said SPLC President Margaret Huang. The report outlines how hard-right groups aggressively targeted diversity, equity, and inclusion (DEI) initiatives throughout 2024. Figures on the far right falsely framed DEI as a threat to white Americans, with some branding it a form of “white genocide.” After the collapse of Baltimore’s Francis Scott Key Bridge, a former Utah legislator blamed the incident on DEI, posting “DEI = DIE.”
Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains. Similar threats hit Jewish institutions and Planet Fitness locations after far-right social media accounts attacked them for trans-inclusive policies. Telegram, which SPLC describes as a hub for hate groups, helped extremists cross-recruit between neo-Nazi, QAnon, and white nationalist spaces. The platform’s lax moderation allowed groups like the Terrorgram Collective—designated terrorists by the U.S. State Department—to thrive. Militia movements were also reorganized, with 50 groups documented in 2024. Many, calling themselves “minutemen,” trained in paramilitary tactics while lobbying local governments for official recognition. These groups shared personnel and ideology with white nationalist organizations.
The manosphere continued to radicalize boys and young men. The Fresh & Fit podcast, now listed as a hate group, promoted misogyny while mocking and attacking Black women. Manosphere influencers used social media algorithms to drive youth toward male-supremacy content. Turning Point USA played a key role in pushing white nationalist rhetoric into mainstream politics. Its leader Charlie Kirk claimed native-born Americans are being replaced by immigrants, while the group advised on Project 2025 and organized Trump campaign events. “We know that these groups build their power by threatening violence, capturing political parties and government, and infesting the mainstream discourse with conspiracy theories,” said Rachel Carroll Rivas, interim director of the SPLC’s Intelligence Project. “By exposing the players, tactics, and code words of the hard right, we hope to dismantle their mythology and inspire people to fight back.”
Click here for the full report or visit http://www.splcenter.org/resources/guides/year-hate-extremism-2024.
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