Business

The Biz Beat: San Jose Shop Hoists Pinatas to an Art Form

There are few things as joyful as a pinata, and Dulceria Mi Carnaval in San Jose can design them to resemble anything that makes you happy. In a small room adjacent to their shop on East Santa Clara Street, Jose Velasquez and his wife, Cynthia, are surrounded by shelves filled with cardboard templates where the couple has been handcrafting about 15 to 20 pinatas a week since they bought the business in 1991.

Published

2 years ago

May 12, 2023

Oakland Post

The couple also makes more substantial pinatas designed for display rather than destruction, including for customers such as the San Jose Earthquakes and the San Francisco Art Institute.

By Robert Eliason
San Jose Spotlight

There are few things as joyful as a pinata, and Dulceria Mi Carnaval in San Jose can design them to resemble anything that makes you happy.

In a small room adjacent to their shop on East Santa Clara Street, Jose Velasquez and his wife, Cynthia, are surrounded by shelves filled with cardboard templates where the couple has been handcrafting about 15 to 20 pinatas a week since they bought the business in 1991.

“My sister-in-law started it in 1986,” Cynthia told San Jose Spotlight. “Jose had just gotten out of the army when she decided to sell it, and he decided, ‘Well, I’ll try it out.’ We started making custom pinatas because people were always asking for something we did not have in stock. It was a natural part of what we were doing.”

Jose said people send him photos of what they want. He figures out how to create it.

“I love making them and get really excited when it’s really hard to figure out, like this one,” he told San Jose Spotlight, referring to a four-foot-tall pinata of a margarita glass, rescaling it based on a customer’s tiny cell phone photo.

Looking at the shop’s calendar offers a glimpse at the couple’s creative range: a four-foot-tall cow, an alebrije from the film “Coco,” a 30-inch long crayon, Lightning McQueen, a bee hive, a strawberry, a campfire and a troll head are among the completed or pending tasks for the month.

The couple also makes more substantial pinatas designed for display rather than destruction, including for customers such as the San Jose Earthquakes and the San Francisco Art Institute.

After Jose adds the final details to the framework, the pinata goes to Cynthia for dressing and decorating. Rather than looking like something made to be broken, it’s remarkably solid. Cynthia said customers don’t want them to break easily–they want the pinata to last.

“I’ve had kids scream because they are so happy and excited with the pinata they choose,” she said. “And the parent will come back sometimes and buy another one because their child does not want to break it, so they can have one to hang up in their room or the garage.”

Customer Adam Lopez is only slightly taller than the John Cena-wrestling-themed, star-shaped pinata he chose for his sixth birthday.

“We come here because of the huge variety of themes for all age groups,” said Eduardo Lopez, Adam’s father. “For me, pinatas are a way to celebrate kids and bring the family together.”

Indeed, Cynthia’s favorite pinata to make is a simple design: the number one.

“Customers are so excited to celebrate their child’s first birthday,” she said. “We do them in many different styles. It’s fun to do their first pinata and then watch them come back every year for their next birthday.”

Growing up in Tijuana, Jose remembers having only one pinata as a child: a scarecrow his mother made for his sixth birthday. He said she was overwhelmed by all the kids who showed up from all over the neighborhood–kids he didn’t even know.

“Everyone was very poor, and kids came from all of the houses around us just to line up to try to break it,” Jose said. “It was a big thing.”

Jose said when he makes pinatas, he thinks about the children who are going to having that same kind of experience he had.

“That makes me feel good,” he said. “And I’m happy their parents are getting them a really nice pinata, not some little thing from a supermarket.”

Once a pinata is finished, customers can take them as-is–or they can fill them at the shop from the wide variety of candies imported from Mexico. Dulceria Mi Carnaval also stocks balloons, noisemakers, toys and other party goods. But whether for use or display, the pinatas contain the love and good wishes of the couple who makes them.

“Sometimes I think, ‘Well, I worked on that for so long, and they’re just going to hit it and break it,'” Cynthia said. “But we know the excitement it brings them, a memory that will last a lifetime. We have the photos we take of our work. So, you know, I think we’re okay with it.”

Copyright © 2023 Bay City News, Inc. All rights reserved. Republication, rebroadcast or redistribution without the express written consent of Bay City News, Inc. is prohibited. Bay City News is a 24/7 news service covering the greater Bay Area.

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Glydways Breaking Ground on 14-Acre Demonstration Facility at Hilltop Mall

Glydways has been testing its technology at CCTA’s GoMentum Station in Concord for several years. The company plans to install an ambitious 28-mile Autonomous Transit Network in East Contra Costa County. The new Richmond facility will be strategically positioned near that project, according to Glydways.

Published

1 day ago

December 24, 2024

Oakland Post

Image of planned Richmond facility courtesy of Glydways.

The Richmond Standard

Glydways, developer of microtransit systems using autonomous, small-scale vehicles, is breaking ground on a 14-acre Development and Demonstration Facility at the former Hilltop Mall property in Richmond, the Contra Costa Transportation Authority (CCTA) reported on social media.

Glydways, which released a statement announcing the project Monday, is using the site while the mall property undergoes a larger redevelopment.

“In the interim, Glydways will use a portion of the property to showcase its technology and conduct safety and reliability testing,” the company said.

The new Richmond development hub will include “over a mile of dedicated test track, enabling Glydways to refine its solutions in a controlled environment while simulating real-world conditions,” the company said.

Visitors to the facility will be able to experience on-demand travel, explore the control center and visit a showroom featuring virtual reality demonstrations of Glydways projects worldwide.

The hub will also house a 13,000-square-foot maintenance and storage facility to service the growing fleet of Glydcars.

“With this new facility [at the former Hilltop Mall property], we’re giving the public a glimpse of the future, where people can experience ultra-quiet, on-demand transit—just like hailing a rideshare, but with the reliability and affordability of public transit,” said Tim Haile, executive director of CCTA.

Janet Galvez, vice president and investment officer at Prologis, owner of the Hilltop Mall property, said her company is “thrilled” to provide space for Glydways and is continuing to work with the city on future redevelopment plans for the broader mall property.

Richmond City Manager Shasa Curl added that Glydways’ presence “will not only help test new transit solutions but also activate the former Mall site while preparation and finalization of the Hilltop Horizon Specific Plan is underway.

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2024 in Review: 7 Questions for Outgoing Stockton Mayor Kevin Lincoln

Lincoln’s decision to run for mayor stemmed from his love of people and his desire to serve his city. He prioritized resolving issues, including homelessness and public safety, among others. Lincoln, a Republican, will transition out of his role as mayor on Dec. 31, after an unsuccessful campaign to represent the 9th Congressional District.

Published

1 day ago

December 24, 2024

Oakland Post

Stockton Mayor Kevin Lincoln. Photo provided by California Black Media.

Kevin Lincoln, outgoing mayor of Stockton, CA, captured during his tenure as a leader dedicated to the city’s progress and community engagement.

By Edward Henderson
California Black Media

Born in Stockton, Mayor Kevin Lincoln says his Army upbringing inspired him to serve others.

Lincoln joined the United States Marine Corps in 2001 and was later assigned to Marine One, serving during President George W. Bush’s administration.

Following his military service, Lincoln worked for one of the nation’s top private security companies for eight years in Silicon Valley. In 2013, he resigned from his corporate position to give back to his community in Stockton through full-time ministry at a local church.

Lincoln’s decision to run for mayor stemmed from his love of people and his desire to serve his city. He prioritized resolving issues, including homelessness and public safety, among others.

Lincoln, a Republican, will transition out of his role as mayor on Dec. 31, after an unsuccessful campaign to represent the 9^th Congressional District.

Recently, California Black Media (CBM) spoke with Lincoln. He reflected on his accomplishments this year and his goals moving forward.

Responses have been edited for length and clarity.

Looking back at 2024, what stands out to you as your most important achievement and why? 

What I prioritize for our city council is our youth. They are the future — not only our city, but this region as a whole.

We were able to invest over $6 million in youth programming and workforce development, and partner with 14 different community-based organizations. We were able to employ over 600 young people through the city of Stockton. We launched even our first ever summer jobs program for the city of Stockton.

How did your leadership and investments contribute to improving the lives of Black Californians? 

It’s about giving people a seat at the table, and not necessarily waiting for people to come to me, but me going to the community, making myself accessible, meeting our community at the point of their need, where they’re at.

What frustrated you the most over the last year?

It’s politics. Because unfortunately, there’s politics in everything. And I say politics impedes progress. You can have a policy, a solution that may not necessarily be 100% perfect. But it’s a good solution for everybody. But because we allow politics to get in the way based off our personal ideologies, oftentimes we can miss opportunities to make an impact for the benefit of the whole.

What inspired you the most over the last year?

My biggest inspiration has been the community and our ability to work together. What’s unique about Stockton, one in 20 jobs are nonprofit jobs in the city of Stockton and even San Joaquin County.

What is one lesson you learned in 2024 that will inform your decision-making next year?

To stay focused. In politics, there’s a lot of opportunity for distractions. There are a lot of influences from the outside — good, bad and indifferent. It’s important to stay focused, have a clear vision, and be committed to that vision.

In one word, what is the biggest challenge Black Californians face?

Economics. When the economy is not healthy, when we’re not thriving, we’re limited. Opportunities are limited.

What is the goal you want to achieve most in 2025?

I just want to continue to be a servant leader and serve our community in whatever capacity I am in.

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In addition to his work with the NAACP, Rick Callender is the Chief Executive Officer (CEO) of Valley Water in San Jose. In that role, he oversees an integrated water resources system with functions that include managing the supply of clean, safe water; instituting flood protections; and handling environmental stewardship of waterways for Santa Clara County’s 1.9 million residents.

Published

2 days ago

December 24, 2024

Oakland Post

Rick L. Callender, Esq., President of the NAACP CA-Hawaii, addressing attendees at the state convention, October 2024. Photo by Rich Woods.

By Edward Henderson, California Black Media

Rick L. Callender holds multiple influential roles. He is the President of the California/Hawaii State Conference of the NAACP (Cal-HI NAACP) and serves on the National NAACP Board of Directors.

Under his leadership, Cal-HI NAACP operates 74 branches and youth units across the state to push initiatives focused on racial justice and equality.

In addition to his work with the NAACP, Callender is the Chief Executive Officer (CEO) of  Valley Water in San Jose. In that role, he oversees an integrated water resources system with functions that include managing the supply of clean, safe water; instituting flood protections; and handling environmental stewardship of waterways for Santa Clara County’s 1.9 million residents.

Recently, California Black Media (CBM) interviewed Callender. He reflected on the organization’s accomplishments, challenges they have faced, lessons learned this year, and goals moving forward.

Responses have been edited for length and clarity.

Looking back at 2024, what stands out to you as your most important achievement and why? 

One of the things I’m most proud of is the support of policy changes related to the Ebony Alert, which went into place this year. That legislation ensured that Black girls and missing Black women would have their own alert. Often, when they go missing you don’t hear about it for weeks later.

How did your leadership and investments contribute to improving the lives of Black Californians? 

It’s not my leadership, it’s the NAACP’s leadership. We’ve helped with legal consultations. Often, when you have something that occurs to you, some people can’t afford a legal consultation. We’ve cleared that hurdle for folks, so they don’t have to worry about the fee.

What frustrated you the most over the last year?

The pullback of a commitment to our community and the pullback from corporations on financing DEI initiatives, equity and civil rights. People have tried to make DEI sound like a salacious word. When you see these funds disappear, it’s because people erroneously think that they promote racism.

What inspired you the most over the last year?

The resilience and the determination of our youth. The youth have always led — not only the civil rights movement — but they have been the ones who will always be willing to step up.

It’s seeing a new Black leadership step up and being able to continue to fight.

What is one lesson you learned in 2024 that will inform your decision-making next year?

This is one thing: we can’t get distracted. We have to stay focused.

In one word, what is the biggest challenge Black Californians face?

Equity. Put anything in front of the word equity, and that’s what we face, from educational equity, criminal justice equity. Equity as it deals with economics. And just being able to make sure that we have the access to do what we need to do.

What is the goal you want to achieve most in 2025?

Staying focused on organizing around elections – and winning.