Entertainment
The N*gga Project Experience
by Kimetha Hill
Special to the NNPA from the San Diego Voice & Viewpoint
Nigger. A very abrasive word. A very volatile word. A very powerful word. A word that has caused generations of damage to an entire culture of people. The word comes from very dark roots, but has somehow “conformed” to the liking of many, many black folks. Now a “term of endearment” the word, “nigga” is thrown around like “hello” among circles of young people. Mulemvo Nianda, documentary filmmaker and sociology student, grew frustrated with the use of the word especially among the younger generations and developed a short documentary on the word.
“The motivation behind it was all the negativity I saw going on with the N-word,” said Nianda. He describes how the word is littered among popular rap songs of stars including Nicki Minaj and other artists who choose to utilize limited vocabulary in their expressions. “All of these songs are coming out and nobody was really saying anything or giving an alternative to it. So I felt that I should take it upon myself to put out an alternative for the young people to look at,” he added.
Inspired by his Black Studies class, Nianda set out to interview people at random in a “man on the street” type setting to capture reactions to the word “nigga” on camera. Thus, The Nigga Project Experience was birthed.
“I put out The Nigga Project by going around the city and asking different people how they felt about the word. And then it formulated into the first documentary, The Nigga Project Part I. The demand was high for it so I did Part II.”
The Nigga Project is an extension of a research project on which Nianda worked during his studies. Diving into the community and asking questions was something that came naturally to him. In Part I, Nianda felt it best to randomly select people for responses to the word. Some were classmates, some were old, very few were young, but his selection was random.
“I tried to target young men, but a lot of the younger men didn’t want to get on camera. The older generation was more willing to be on camera and talk about it and how they felt. In Part I, I only have one or two young people in it because they didn’t want that face time.” And though they may have still chosen to discuss their feelings with Nianda, they opted not to be interviewed on camera.
The reactions to the word were interesting, and Nianda points to the emotion the word provoked in many who were interviewed.
“The majority of the responses were not necessarily positive. But with the young people, I found that they were more accepting of it,” says Nianda as he cites the uses that can be heard in younger generation circles. “That’s my nigga, that’s my homie, that’s my brother.” But he says, “With the older generation, 35 and up, it’s more so like a negative word, a term that we shouldn’t be using. A lot of them want to eradicate the word, but they don’t really know how to.”
As the project grew, the generation divide was made clear to Nianda. The word provokes emotions, emotions of pain and hurt for older generations, emotions that seem to be lacking among the consciousness of youth. But Nianda felt instead of condemning the youth, education on the word must happen.
“A lot of them [youth] don’t know the history behind the word, and when they do know it’s still kind of like ‘That doesn’t have anything to do with me. That was then.’ They don’t really have an emotional connection to the word. And that was another goal of The Nigga Project – to emotionally connect the youth to the origin behind the word – the real intent behind the word. A lot of them don’t know that it’s negative. And if they do know it’s negative, they don’t really care that it’s negative. So if I could emotionally connect them to the original intent behind it, I felt that would give them a standpoint to go from.”
Nianda’s documentary has been shown at several venues around San Diego, as his aim is to spark as much discussion about the word as possible. He took his film everywhere including restaurants, beauty salons, the Urban League and the Jacobs Center.
“We try to go to different spots and have discussions afterwards. And it’s a mixed crowd, it’s not just blacks that come. I feel like everybody can chime in on the topic regardless of race, whether you agree with the word or not. I feel like everybody should have a voice. And that’s what happens at the discussions. We just give people the opportunity to share how they feel about the word,” says Nianda. “Maybe somebody in the room can be educated on a different perspective.” It is through these discussions that Nianda hopes to bridge the generation gap and enlighten the masses.
“I just want to give a voice to the younger generation. I feel like a lot of them do have a voice, but they don’t feel like the older generation is going to hear them. The older generation is focused in other things that they kind of lag behind in teaching us on how to carry ourselves, or how to be or do certain things.”
In Part III, Nianda says he will specifically target young black men since the word is used so heavily in those circles. He plans to hold a youth summit at the Malcolm X Library in July where his documentary will be shown.
What began as an extension of a research project on YouTube has grown to reach a large audience. “I’m just happy to see the people and educate our community,” he says.
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Oakland Post: Week of May 7 – 13, 2025
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Oakland Post: Week of April 30 – May 6, 2025
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Arts and Culture
BOOK REVIEW: Love, Rita: An American Story of Sisterhood, Joy, Loss, and Legacy
When Bridgett M. Davis was in college, her sister Rita was diagnosed with lupus, a disease of the immune system that often left her constantly tired and sore. Davis was a bit unfazed, but sympathetic to Rita’s suffering and also annoyed that the disease sometimes came between them. By that time, they needed one another more than ever.

By Terri Schlichenmeyer
Author: Bridgett M. Davis, c.2025, Harper, $29.99, 367 Pages
Take care.
Do it because you want to stay well, upright, and away from illness. Eat right, swallow your vitamins and hydrate, keep good habits and hygiene, and cross your fingers. Take care as much as you can because, as in the new book, “Love, Rita” by Bridgett M. Davis, your well-being is sometimes out of your hands.
It was a family story told often: when Davis was born, her sister, Rita, then four years old, stormed up to her crying newborn sibling and said, ‘Shut your … mouth!’
Rita, says Davis, didn’t want a little sister then. She already had two big sisters and a neighbor who was somewhat of a “sister,” and this baby was an irritation. As Davis grew, the feeling was mutual, although she always knew that Rita loved her.
Over the years, the sisters tried many times not to fight — on their own and at the urging of their mother — and though division was ever present, it eased when Rita went to college. Davis was still in high school then, and she admired her big sister.
She eagerly devoured frequent letters sent to her in the mail, signed, “Love, Rita.”
When Davis was in college herself, Rita was diagnosed with lupus, a disease of the immune system that often left her constantly tired and sore. Davis was a bit unfazed, but sympathetic to Rita’s suffering and also annoyed that the disease sometimes came between them. By that time, they needed one another more than ever.
First, they lost their father. Drugs then invaded the family and addiction stole two siblings. A sister and a young nephew were murdered in a domestic violence incident. Their mother was devastated; Rita’s lupus was an “added weight of her sorrow.”
After their mother died of colon cancer, Rita’s lupus took a turn for the worse.
“Did she even stand a chance?” Davis wrote in her journal.
“It just didn’t seem possible that she, someone so full of life, could die.”
Let’s start here: once you get past the prologue in “Love, Rita,” you may lose interest. Maybe.
Most of the stories that author Bridgett M. Davis shares are mildly interesting, nothing rare, mostly commonplace tales of growing up in the 1960s and ’70s with a sibling. There are a lot of these kinds of stories, and they tend to generally melt together. After about fifty pages of them, you might start to think about putting the book aside.
But don’t. Not quite yet.
In between those everyday tales, Davis occasionally writes about being an ailing Black woman in America, the incorrect assumptions made by doctors, the history of medical treatment for Black people (women in particular), attitudes, and mythologies. Those passages are now and then, interspersed, but worth scanning for.
This book is perhaps best for anyone with the patience for a slow-paced memoir, or anyone who loves a Black woman who’s ill or might be ill someday. If that’s you and you can read between the lines, then “Love, Rita” is a book to take in carefully.
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