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The Rise East Project: The 40 x 40 Initiative to Bring New Vision on Quality of Life in Black East Oakland

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

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At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.
At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.

By Tanya Dennis

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Rise East is a $100 million privately funded initiative that will rebuild Black neighborhoods in a 40×40 block area is East Oakland over 10 years.  Project partners are Oakland Thrives, the 40×40 Council and Blue Meridian Partners.

The number 40 in sacred scripture signifies, new growth, new life, and transformation.

In African American history, the number 40 signifies the broken promise of 40 acres and a mule made by Secretary of War Edwin Stanton and General William T. Sherman at the end of the Civil War in 1865.

On Oct. 15, 1966, The Black Panther Party demanded 40 acres in reparations for Black folks in their party’s ten-point program demanding payment for that overdue debt.

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge, CEO of the Brotherhood of Elders Network says “Roots was already serving this area under the leadership of Dr. Noha Aboelata when the pandemic hit, hitting the Black population the hardest, the most underserved in the city.

Within this area, household income and life expectancy are lowest among Black residents compared to other racial/ethnic groups. There is a 15-year gap in life expectancy between Black residents in East Oakland (70 years) and white residents of the Oakland Hills (85 years), Hodge said.

Dr. Aboelata and staff questioned how they could further support the nearly 50% of Black families living in poverty and safely address the issues face by the unhoused, the re-entry population and youth.

The Black Cultural Zone has served as the epicenter of growth and activity from the beginning. East Oakland Youth Development Center and the Brotherhood of Elders Network are now committed partners who are working to bring real change to East Oakland.

According to Roots, the vision is to transform the 40×40 block area into a place where people have what they need to heal, thrive, rejoice, and prosper, a vision far different from today’s reality where African Americans experience the worst quality of life indicators, including life expectancy, homelessness, and educational success. As the demographics of Oakland rapidly change, and with the COVID-19 pandemic disproportionately affecting the Black community, Roots members knew time was of the essence in addressing these disparities.

According to Hodge, “The 10-year Rise East plan will make deep and lasting improvements in the 40×40 and will affect 30,000 residents of African descent.”

More than 400 residents contributed their ideas to the Rise East plan. Together, residents and the 40×40 coalition launched the $100 million neighborhood improvement Rise East project with the assistance of the Blue Meridian Group.

For continuing success and growth, investment from the Alameda County, the City of Oakland, and the Oakland Unified School District is required.

As partners in Oakland Thrives, these institutions supported Rise East in concept. “Now it’s time for them to invest resources,” Hodge said. Blue Meridian’s money must be matched for Rise East to be a successful public investment.

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Activism

Oakland Post: Week of May 28 – June 30, 2025

The printed Weekly Edition of the Oakland Post: Week of May 28 – June 3, 2025

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Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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OPINION: Your Voice and Vote Impact the Quality of Your Health Care

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare. 

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Rhonda M. Smith.
Rhonda M. Smith.

By Rhonda M. Smith, Special to California Black Media Partners

Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”

That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.

That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.

The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.

These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.

I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.

About the Author

Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.

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