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The Rise East Project: The 40 x 40 Initiative to Bring New Vision on Quality of Life in Black East Oakland

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

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At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.
At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.

By Tanya Dennis

Part 2

Rise East is a $100 million privately funded initiative that will rebuild Black neighborhoods in a 40×40 block area is East Oakland over 10 years.  Project partners are Oakland Thrives, the 40×40 Council and Blue Meridian Partners.

The number 40 in sacred scripture signifies, new growth, new life, and transformation.

In African American history, the number 40 signifies the broken promise of 40 acres and a mule made by Secretary of War Edwin Stanton and General William T. Sherman at the end of the Civil War in 1865.

On Oct. 15, 1966, The Black Panther Party demanded 40 acres in reparations for Black folks in their party’s ten-point program demanding payment for that overdue debt.

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge, CEO of the Brotherhood of Elders Network says “Roots was already serving this area under the leadership of Dr. Noha Aboelata when the pandemic hit, hitting the Black population the hardest, the most underserved in the city.

Within this area, household income and life expectancy are lowest among Black residents compared to other racial/ethnic groups. There is a 15-year gap in life expectancy between Black residents in East Oakland (70 years) and white residents of the Oakland Hills (85 years), Hodge said.

Dr. Aboelata and staff questioned how they could further support the nearly 50% of Black families living in poverty and safely address the issues face by the unhoused, the re-entry population and youth.

The Black Cultural Zone has served as the epicenter of growth and activity from the beginning. East Oakland Youth Development Center and the Brotherhood of Elders Network are now committed partners who are working to bring real change to East Oakland.

According to Roots, the vision is to transform the 40×40 block area into a place where people have what they need to heal, thrive, rejoice, and prosper, a vision far different from today’s reality where African Americans experience the worst quality of life indicators, including life expectancy, homelessness, and educational success. As the demographics of Oakland rapidly change, and with the COVID-19 pandemic disproportionately affecting the Black community, Roots members knew time was of the essence in addressing these disparities.

According to Hodge, “The 10-year Rise East plan will make deep and lasting improvements in the 40×40 and will affect 30,000 residents of African descent.”

More than 400 residents contributed their ideas to the Rise East plan. Together, residents and the 40×40 coalition launched the $100 million neighborhood improvement Rise East project with the assistance of the Blue Meridian Group.

For continuing success and growth, investment from the Alameda County, the City of Oakland, and the Oakland Unified School District is required.

As partners in Oakland Thrives, these institutions supported Rise East in concept. “Now it’s time for them to invest resources,” Hodge said. Blue Meridian’s money must be matched for Rise East to be a successful public investment.

Activism

Oakland Post: Week of February 19 – 25, 2025

The printed Weekly Edition of the Oakland Post: Week of February 19 – 25, 2025

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Activism

U.S. House Minority Leader Hakeem Jeffries and Rep. Lateefah Simon to Speak at Elihu Harris Lecture Series

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

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U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).
U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).

By Scott Horton

United States House of Representatives Minority Leader Hakeem Jeffries (D-NY-8) will be a speaker at the Barbara Lee and Elihu Harris Lecture Series on Friday, Feb. 21.

The event will be held at the Henry J. Kaiser Center for the Arts, 10 Tenth Street in Oakland, at 7 p.m.

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

The overarching goal of the lecture series is to provide speakers from diverse backgrounds a platform to offer their answers to Dr. King’s urgent question, which is also the title of Jeffries’ latest book: “Where do we go from here: Chaos or Community?”

In addition to Jeffries, Congresswoman Lateefah Simon (D-CA-12) will also speak.

“Certainly, now is a time for humanity, in general, and Americans in particular to honestly and genuinely answer Dr. King’s question,” said Dr. Roy D. Wilson, Executive Director of the Martin Luther King Jr. Freedom Center and Executive Producer of the lecture series.

“Dr. King teaches that time is neutral but not static. Like the water in a river, it arrives and then quickly moves on,” continued Wilson. “We must urgently create conditions for listening to many different answers to this vital question, and generate the development of unity of action among all those who struggle for a stronger democracy.”

In his book, Jeffries shares his experience of being unanimously elected by his colleagues as the first African American in history to ever hold the position of House Minority Leader.

In January 2023 in Washington, Jeffries made his first official speech as House Minority Leader. He affirmed Democratic values one letter of the alphabet at a time. His words and how he framed them as the alphabet caught the attention of Americans, and the speech was later turned into a book, The ABCs of Democracy, bringing Congressman Jeffries rousing speech to vivid, colorful life, including illustrations by Shaniya Carrington. The speech and book are inspiring and urgent as a timeless reminder of what it means to be a country with equal opportunities for all. Jeffries paints a road map for a brighter American future and warns of the perils of taking a different path.

Before his colleagues unanimously elected him Minority Leader in 2022, Jeffries previously served as Chair of the House Democratic Caucus and as an Impeachment Manager during the first Senate trial of the 45th President of the United States.

Jeffries was born in Brooklyn Hospital, raised in Crown Heights, grew up in the Cornerstone Baptist Church and he is a product of New York City’s public school system, graduating from Midwood High School. Jefferies went on to Binghamton University (BA), Georgetown University (master’s in public policy) and New York University (JD).

He served in the New York State Assembly from 2007 to 2012.

Admission is free for the Feb. 21 Barbara Lee and Elihu Harris Lecture Series featuring Congressman Jeffries. Please reserve seats by calling the Martin Luther King Jr. Freedom Center at (510) 434-3988.

Signed copies of his book will be available for purchase at the event.

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Activism

Actor, Philanthropist Blair Underwood Visits Bay Area, Kicks Off Literacy Program in ‘New Oakland’ Initiative

These community activations were coordinated with the San Francisco-based non-profit program “Room to Read.” Ray said he is also donating his time to read and take pictures with students to encourage their engagement and to inspire them to read more. The inspirational book “Clifford Ray Saves the Day” highlights Clifford Ray’s true story of saving a dolphin.

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Blair Underwood (left) and Barbara Lee (right). Courtesy photo.
Blair Underwood (left) and Barbara Lee (right). Courtesy photo.

By Paul Cobb
New Oakland Series
Opinion Part 3

The Post mentioned three weeks ago that a number of our local luminaries were coming together to support the “New Oakland” movement. As this current national administration continues to eliminate our “legacy” institutional policies and programs left and right, most communities find themselves beyond “frozen” in fear.

Well, esteemed actor, long-time Bay Area supporter, and philanthropist Blair Underwood returned to Oakland this week to speak with city leaders, community trust agents, students, the Oakland Post, and local celebrities alike to continue his “New Oakland” initiative.

This week, he kicked off his “Guess Who’s Coming to Read” literacy program in some of Oakland’s middle schools. Clifford Ray, who played the center position of the 1975 World Champion Golden State Warriors, donated close to 1,000 books. Ray’s fellow teammate Charles “The Hopper” Dudley also gave Converse sneakers to students.

These community activations were coordinated with the San Francisco-based non-profit program “Room to Read.” Ray said he is also donating his time to read and take pictures with students to encourage their engagement and to inspire them to read more. The inspirational book “Clifford Ray Saves the Day” highlights Clifford Ray’s true story of saving a dolphin.

Underwood also spent quality time with the Oakland Ballers ownership group and visited the amazing Raimondi Park West Oakland community revitalization site. In the 1996 TV film Soul of the Game, Underwood played the role of the legendary first Black Major League Baseball player Jackie Robinson and commended the Ballers owners.

“This group of sports enthusiasts/ philanthropists needs to be applauded for their human capital investment and their financial capital investment,” Underwood said. “Truly putting their money and passion to work,” Underwood said.

Underwood was also inspired by mayoral candidate Barbara Lee’s open-minded invitation to bring public-private partnership opportunities to Oakland.

Underwood said he wants to “reinforce the importance of ‘collaborative activism’ among those most marginalized by non-empathic leadership. We must ‘act out’ our discomfort with passionate intentions to create healthy change.”

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