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Top-ranked political strategist Fredrick Hicks gets things done

ROLLINGOUT.COM — For Fredrick Hicks, politics is more than a prestigious profession or means to earn a paycheck.

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By Terry Shropshire

For Fredrick Hicks, politics is more than a prestigious profession or means to earn a paycheck. Like red blood cells, politics runs in his veins. It’s a way of life — his raison d’être.

“Politics is my ministry,” said Hicks, founder and CEO of Hicks Evaluation Group (HEG) LLC, a political consulting firm in the Atlanta area. “This is my way that I get to impact the world. This is how I can change lives every single day.”

Hicks, 41, and his company have amassed a vast portfolio that includes more than 200 political campaigns in Georgia and throughout the country and an astounding 93 percent winning clip during his illustrious career.

Chances are you have benefited from Hicks’ work even if you have not heard his name. He has led campaigns across north Georgia, including races at every level in Cherokee County. He was a key player in the renaming of Spring Street to Ted Turner Drive in downtown Atlanta. He helped elect the first-ever African American district attorney in Henry County, the first African American and woman mayor of Douglasville, and many of the judges and the district attorney in DeKalb County. He also managed the campaign for transit advocate Republican State Sen. Brandon Beach and collaborated with leaders who have changed the landscape of the Atlanta region.

Speaking of change, Hicks managed the first and only successful MARTA expansion campaigns, totaling more than $3 billion. Additionally, he helped lead the city’s $250 million infrastructure campaign as well as campaigns that improved waterways, roads and bridges and installed traffic lights and bike lanes throughout the city.

“What makes us the best at what we do is that we work with both Democrats and Republicans openly. We are the leading nonpartisan political consulting firm,” said the south Georgia native, who graduated from high school in Alaska and is an alumnus of Clayton State University, located about 20 miles south of downtown Atlanta, and Florida State University in Tallahassee. “The reason why we are like that is that we go beyond the red and blue, beyond race, and we focus on what exactly people care about.”

Hicks believes Atlanta has helped to facilitate his successful marriage of skill and opportunity.

“Atlanta is great. It’s the Black mecca. It’s a place where you can connect, make something of yourself and really build something,” said the father of two. “Other cities, such as New York and San Francisco, have an entrenched class that really doesn’t let you in. In Atlanta, if you have a gift, you can make room for yourself and really become something.

“What is really special about Atlanta is that you have all-Black everything,” Hicks added. “You see Black leadership, Black excellence, up and down the line. You have a strong, private Black middle class. This gives us the opportunity to be thought leaders and engage our brothers and sisters in movements for social justice and social equality.”

Follow Hicks on Instagram and Twitter via @hicksreport, Facebook @HEG, and visit his website at hickspolling.com.

A military veteran and Buckeye State native, I’ve written for the likes of the Atlanta Journal-Constitution, Atlanta Business Chronicle and the Detroit Free Press. I’m a lover of words, photography, books, travel, animals and The Ohio State Buckeyes. #GoBucks

This article originally appeared in Rollingout.com.

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Activism

OP-ED: AB 1349 Puts Corporate Power Over Community

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

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Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland
Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

By Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

As a pastor, I believe in the power that a sense of community can have on improving people’s lives. Live events are one of the few places where people from different backgrounds and ages can share the same space and experience – where construction workers sit next to lawyers at a concert, and teenagers enjoy a basketball game with their grandparents. Yet, over the past decade, I’ve witnessed these experiences – the concerts, games, and cultural events where we gather – become increasingly unaffordable, and it is a shame.

These moments of connection matter as they form part of the fabric that holds communities together. But that fabric is fraying because of Ticketmaster/Live Nation’s unchecked control over access to live events. Unfortunately, AB 1349 would only further entrench their corporate power over our spaces.

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

Power over live events is concentrated in a single corporate entity, and this regime operates without transparency or accountability – much like a dictator. Ticketmaster controls 80 percent of first-sale tickets and nearly a third of resale tickets, but they still want more. More power, more control for Ticketmaster means higher prices and less access for consumers. It’s the agenda they are pushing nationally, with the help of former Trump political operatives, who are quietly trying to undo the antitrust lawsuit launched against Ticketmaster/Live Nation under President Biden’s DOJ.

That’s why I’m deeply concerned about AB 1349 in its current form. Rather than reining in Ticketmaster’s power, the bill risks strengthening it, aligning with Trump. AB 1349 gives Ticketmaster the ability to control a consumer’s ticket forever by granting Ticketmaster’s regime new powers in state law to prevent consumers from reselling or giving away their tickets. It also creates new pathways for Ticketmaster to discriminate and retaliate against consumers who choose to shop around for the best service and fees on resale platforms that aren’t yet controlled by Ticketmaster. These provisions are anti-consumer and anti-democratic.

California has an opportunity to stand with consumers, to demand transparency, and to restore genuine competition in this industry. But that requires legislation developed with input from the community and faith leaders, not proposals backed by the very company causing the harm.

Will our laws reflect fairness, inclusion, and accountability? Or will we let corporate interests tighten their grip on spaces that should belong to everyone? I, for one, support the former and encourage the California Legislature to reject AB 1349 outright or amend it to remove any provisions that expand Ticketmaster’s control. I also urge community members to contact their representatives and advocate for accessible, inclusive live events for all Californians. Let’s work together to ensure these gathering spaces remain open and welcoming to everyone, regardless of income or background.

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Activism

Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Activism

Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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