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After Vice Presidential Debate Social Media Stats Bad News For Democrats
Last night’s Vice Presidential Debate between Virginia Senator Tim Kaine and Indiana Governor Mike Pence revealed a sad truth: Republicans are better organized on social media than Democrats.

Vice Presidential Debate 2016 Tim Kayne va Mike Pence
This is not to say that Democrats or progressive leaning social media participants aren’t occasionally effect (witness the recent success of the keyword “Hillary Clinton For President”, which reached Twitter world-wide trends or the giant number of anti-Trump tweets from the first Clinton-Trump Debate), but for the 2016 Vice Presidential Debate, the GOP trounced the Democratic Party.
The data that backs this claim comes from a post-debate analysis conducted by social media analysis firm Talkwalker. The company provided a set of statistics and conclusions to this blogger that, overall, spell a victory for the GOP. Here’s what was reported, word-for-word, to this blogger by Talkwalker spokesperson Carrie Butler:
1. Mike Pence gets more overall buzz than Tim Kaine with 1.5 million online mentions during the debate compared to 1.2 million for Kaine. (9pm to 11pm ET)
2. Biggest peak of discussion came at around 10:32pm when discussion turned abortion when mentions hit over 42,000 per minute
3. #VPDebate was used over 2.2 million times during the debate
4. Other top hashtags included #BigLeagueTruth used 59.6k times and #Guccifer2 used 38k times and both were used extensively by Donald Trump social accounts
5. #Guccifer2 relates to the hacker who hacking into the Democratic National Committee computer networks and leaked documents to The Hill.
6. #BigeagueTruth is a social media campaign set up by The Trump Campaign to take over the conversation during the debate. Stats suggest this strategy had some success as it was the 2nd most used hashtag after #VPDebate during the debate itself.
7. Most shared tweets on the night were all from Trump. Contrast to the anti-Trump sentiment of top tweets for the 1st Trump Clinton debate:
8. https://twitter.com/realDonaldTrump/status/783495937708527616
9. https://twitter.com/realDonaldTrump/status/783479483873583105
10. https://twitter.com/realDonaldTrump/status/783484550861037568
11. Top elections themes included women, abortion and law all linked to the issue of abortion. Abortion, which had not been a huge topic mentioned in social media throughout the campaign, has increased by 459.5 percent.
12. Other top themes included law enforcement relating in part to Pence’s comments about the police.
13. Issue of US’s relationship with Russia and Donald Trump’s tax returns also gained some traction
14. Total level of conversation during VP debate was around 7.5m million across all online and social media channels compared to around 16 million during the presidential debate last week.
This information from Talkwalker provides more evidence that the GOP has a highly organized group of people attempting to to dominate the social media conversation after the debates.
I say “more” evidence because The Washington Post’s Gilad Lotan provided an excellent breakdown of how the hashtag #TrumpWon reached Twitter World-wide Trend status (it wasn’t Russian hackers), and came to the conclusion that thousands of Twitter users issued tweets with the same hashtag between a two hour period after the Clinton-Trump debate ended.
When #TrumpWon became a Twitter World-wide trend, Donald Trump himself sent out a tweet using it, and since he has over 12 million followers (way up from the 2 million he had two years ago), that sent the hashtag to a level of use so high, it lasted as a Twitter World-wide Trend well into the next day after the contest.
#ThatMexicanThing Driven By Democratic-Friendly Media Sites
What is most surprising to this blogger is that, for all of the talk and tweets about it, the hashtag #ThatMexicanThing wasn’t the top one. Talkwalker didn’t even mention it in its post-debate analysis. So why the buzz about it? The news reported from Democratic-Friendly media sites with large social media followings about it, and how Latinos were responding to it.
First, we have to recap how the hashtag #ThatMexicanThing became a thing on Twitter. It started when Senator Tim Kaine blasted Donald Trump and Mike Pence for Trump’s racist comments about Mexicans. Governor Pence responded with “There you go with that Mexican thing, again.” That comment set Twitter afire, but in light of the data analysis, it was for a moment and didn’t take over social media from a per-content perspective. That said, it was the third-most tweeted about moment of the debate. Moreover, someone created the URL thatMexicanthing.com and directed it to the Hillary Clinton For President Website.
But what’s driving its appearance in post-debate media coverage and tweets, are re-tweeted articles about how the hashtag was used to celebrate the positive accomplishments of Mexicans and Mexican-Americans.
Take Mashable’s post on the subject, which has been shared 1,600 times on social media as of this writing. Its clear the political contest has come down to a battle of the GOP’s focused and organized social media effort versus a disorganized and more organic one that favors Democrats and progressives.
The question is why?
While it’s hard to pin down what’s behind the Democratic Party’s seeming disinterest in coordinated social media messaging, this blogger can provide his own experience with Dems. After having one of the first blogs ever invited to cover a Democratic National Convention in 2008, and then invited back in 2012, my press application was inexplicably rejected by the Democratic National Convention in 2016. This, even as I have been on the White House Press List and a consistent content producer with respect to politics and most notably in defense of the President of The United States, and that my entire web and social graph in 30 times larger today than in 2008.
After the rejection action, the Democratic National Convention was informed that CNN wrote about this blogger’s work in January of this year. That triggered an email that my application would be reconsidered – but no answer. Upset over the treatment, I took to social media using YouTube to vlog about the problem. I received a comment from the editor of a newspaper in Montana and of 50,000 subscribers, who said he received similar treatment. Both of us are Democratic supporters.
I wrote Donna Brazile, the new Chairperson of the Democratic Party, about the problem and in an email to all of the top executives of the Democratic Party. Brazile wrote back that she would follow up with me, but to this date never has. From reports and analysis of blogger lists, the GOP is far better organized and coordinated than the Democratic Party with respect to social media and blogs.
While polls have been friendly to Hillary Clinton, thus having many assume a November victory, it’s politically dangerous to rely on traditional 20th Century media approaches to the delivery of a message, as the Democratic Party is doing. If there’s any truth to the idea that one can manufacture consent, the Republican Party is at least trying to create the idea that their candidates are the debate winners.
Social Media Today Must Be A Focus Of Any Messaging Campaign
It doesn’t matter if its an Oakland Raiders game or an SF Bay Area Event at Michaan’s Auctions, in Alameda, social media has to be a major focus of any messaging campaign today. According to a Pew Research Study released in May of this year, 62 percent of American adults get their news from social media, and 18 percent do so often. That includes Facebook, YouTube, Twitter, and even Linkedin.
This doesn’t discount the impact of television, but it does signal the death of print newspapers as a major source of news for the public. The game has changed, and the Democratic Party has to wake up to that fact now, before its too late.
Activism
ESSAY: Technology and Medicine, a Primary Care Point of View
The COVID-19 pandemic, for example, restricted millions of people to their homes, which required reliance on the internet for communication and information. Personal internet searches became essential to understanding information about COVID, human physiology, symptoms, and keeping up with vaccine updates. However, this increase in independent online research resulted in people accessing more misinformation circulating on the internet. This posed a challenge for medical providers trying to treat patients according to research-based guidelines. With so much information within reach, it was difficult for providers to help their patients distinguish between legitimate evidence-based sources and opinion, speculation, and fabrication.

Dr. Adia Scrubb
Special to California Black Media Partners
Technology has enhanced communication between medical professionals and patients; improved patient care management; and eased access to care and information, benefiting both patients and medical clinicians.
However, despite the ease and many conveniences these patient care improvements have ushered in, adequate patient care still includes physician supervision, examinations, and interaction, which present challenges for keeping up with demands on the healthcare system and accurate patient education.
Technology has made more educational resources available at our fingertips, and it has created independence for those who want to know more about their bodies.
The COVID-19 pandemic, for example, restricted millions of people to their homes, which required reliance on the internet for communication and information. Personal internet searches became essential to understanding information about COVID, human physiology, symptoms, and keeping up with vaccine updates. However, this increase in independent online research resulted in people accessing more misinformation circulating on the internet. This posed a challenge for medical providers trying to treat patients according to research-based guidelines. With so much information within reach, it was difficult for providers to help their patients distinguish between legitimate evidence-based sources and opinion, speculation, and fabrication.
Nowadays, patients continuously arm themselves with medical information and challenge clinicians with the research they gather from internet sources to advocate for themselves and their care. This often leaves medical professionals with the complex task of navigating challenging discussions, pointing patients to validated and verified medical information, and following evidence-based medical guidelines for treatment.
Reviewing information before an appointment can certainly make an office visit much more productive, but it is essential to acknowledge the possible bias and limitations of internet searches. Consideration of the author, source, and date of the information may help determine its validity.
Furthermore, simply asking medical professionals for their preferred patient information resources will direct patients to safe and validated information that is in line with standards of care practices. This can help patients better understand the recommendations from their doctors and streamline their internet searches.
Access to individual online medical record information, such as blood tests, MRI reports, and office visit notes, has been a significant expansion of technology in medicine. This digitization of medical information enables and positions patients to take a leading role in managing their care. What used to be multiple sheets of paper in a large file folder is now a click away at any time. Despite these benefits, instant access can be overwhelming for both patients and medical providers, especially since patients, in many instances, can receive their test results online before the physician has had the opportunity to review them.
Patients may review the office visit notes or their lab results out of context or misinterpret information, which can lead to anxiety, confusion, and fear. Clinicians are put in a difficult position when they are not able to suddenly break away from their scheduled office visits to reassure an unscheduled patient about their results and next steps.
Medical providers have tools to assist with identifying sensitive results that need urgent review, and efforts are made to notify anxious patients as soon as possible. However, a patient can be proactive in scheduling a follow-up visit ahead of time to review results with their provider specifically. This can help patients avoid the stress of suddenly trying to get a hold of their doctor when dealing with unclear or concerning results. Normal test results often don’t require explanation, but allowing several days for your provider to work through hundreds of test results before sending messages requesting clarification will help medical professionals prioritize their responses to test results based on medical urgency.
Technological improvements such as online messaging and video/telephone appointments have made access to care much easier both for patients and clinicians. Telephone and video visits have been especially beneficial for patients who are elderly, disabled, or do not have access to transportation. However, the increase — and ease of — access has created much higher demand for physician time both during and outside of the office visit. Test results, patient messages, insurance forms, emails, and medication requests are all pouring in while providers conduct their daily scheduled appointments. Thus, very little time is left in the day for a clinician to respond to every email, fill out every form, and review every lab result when they are responsible for 1,800 or more patients.
This situation, unfortunately, creates a perceived delay in response in a culture where an instant response is expected from messaging and phone calls. But the reality is that the medical provider is constantly playing catch up to thousands of inquiries due to the around-the-clock online access patients now have.
Patients can make the most of their experience and their physician’s time by taking the time to learn their physician’s communication preferences. Despite the multiple modalities of access (telephone, email, video, in-person), a medical provider will have a preferred method of communication with their patients. Some may ask their patients to make an appointment to explain a complex topic, instead of responding to multiple messages. Others may prefer to communicate via phone call if they have to deliver bad news.
There will likely be more medical providers who prefer to communicate only through email or video appointments as remote work becomes more common. If a patient’s communication preferences align with their physician’s preferences, it will create a stronger patient-doctor relationship and foster more effective and impactful communication.
The expansion of technology in medicine has fostered better collaboration, communication, and education between patients and their medical professionals. Combining electronic resources with rapport, mutual respect, and trust for providers will help patients navigate this new landscape of healthcare.
About the Author
Dr. Adia Scrubb, MD, MPP, is a Board-Certified Family Medicine Physician currently practicing in Solano County.
Activism
S.F. Businesswomen Honor Trailblazers at 44th Annual Sojourner Truth Awards and Scholarship Luncheon
This year’s well-deserved award recipients were women who graciously and continuously have served and empowered the Bayview community and beyond.

By Rev. Dr. Rochelle Frazier
Special to The Post
On Saturday, April 19, the San Francisco Business and Professional Women’s Club (SFBPWC) held its sold-out 44th Annual Sojourner Truth Awards and Scholarship Luncheon at the Southeast Community Center at 1550 Evans Ave. in San Francisco.
The luncheon’s theme was “Moving Forward with a Purpose: From Trailblazers to Game Changers.”
This year’s well-deserved award recipients were women who graciously and continuously have served and empowered the Bayview community and beyond.
Carol Evora Tatum received the National Sojourner Truth Meritorious Service Award for her decades of leadership and dedicated community service.
Brittany Doyle, founder and CEO of WISE Health SF, was honored as the Businesswoman of the Year because of her insightful and innovative business acumen regarding community-centered health programs.
La Shon A. Walker was recognized as the Professional Woman of the Year for her community empowerment and leadership work as the vice president of Community Affairs at FivePoint.
The luncheon also provides an opportunity to present scholarships to well-deserving students. The scholarship awardees were Jayana Harbor and Zari Moore, both graduating from Immaculate Conception Academy, and London Robinson, who is graduating from Raoul Wallenberg Traditional High School.
Harbor plans to attend Morgan State University in Baltimore, Maryland; Moore will attend Loyola University in New Orleans, and Robinson will attend Southern University and A&M College in Baton Rouge, Louisiana.
“The 44th Annual Sojourner Truth Awards and Scholarship Luncheon is more than a celebration,” said Cheryl Smith, president of SFBPWC. “It’s a tribute to the legacy of Black women who have paved the way and made a commitment to uplifting future generations. We are proud to honor extraordinary leaders in our community and invest in the bright minds who will carry us into the future.”
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Teachers’ Union Thanks Supt. Johnson-Trammell for Service to Schools and Community
“I speak for our Oakland community and the families OEA serves in thanking Supt. Johnson-Trammell for her service. With public schools and immigrant families under attack nationally from Trump and with budget challenges affecting many California school districts, these are tough times demanding the best of what we all have to offer,” said OEA President Kampala Taiz-Rancifer in a statement released Thursday.

The union calls for a community-involvement in search for new superintendent
By Post Staff
While pointing out that Supt. Kayla Johnson-Trammell has been planning to resign for a while, the Oakland Education Association (OEA) thanked her for years of service to the schools and called for community involvement in the search for a new superintendent.
“I speak for our Oakland community and the families OEA serves in thanking Supt. Johnson-Trammell for her service. With public schools and immigrant families under attack nationally from Trump and with budget challenges affecting many California school districts, these are tough times demanding the best of what we all have to offer,” said OEA President Kampala Taiz-Rancifer in a statement released Thursday.
“While we disagreed strongly on a number of issues,” said Taiz-Rancifer, “Dr. Johnson-Trammell is a daughter of Oakland and a product of our public schools. We thank her for her service and wish her the best moving forward.”
She said the schools’ community was aware that the superintendent had been planning to leave well before this week’s announcement.
“The superintendent has spoken publicly throughout the year about her planned departure. In August 2024, the previous school board approved a renewed contract raising her compensation to over $600,000 per year and allowing her to step back from daily responsibilities beginning in the 2025-2026 school year,” said Taiz-Rancifer.
She said the teachers’ union has been raising concerns about the need for stability and financial transparency in the district. “For three of the last four years, the district projected major deficits, only to end with millions in reserve.” This year, she said, the district added $90 million to central office overhead expenses.
“Just last month, a majority of school board directors took action to cap expensive consultant costs and develop alternative budget proposals that align spending with community priorities to keep funding in classrooms,” she said.
Taiz-Rancifer said the union stands behind the leadership of Board President Jennifer Brouhard and Boardmembers Valarie Bachelor, Rachel Latta, and VanCedric Williams.
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