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Vince Culler: Changing the Faces of Advertising

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Historically, African American participation in advertising meant stereotypical images on product packaging. Some were blatantly racist.

In the United States, Blacks first appeared in ads during the 1870s when so-called ethnic humor was displayed on trade cards. The most upsetting representation was that of abolitionist leader Frederick Douglass. His image was printed alongside his second wife, who was a white woman, taking a product called Sulpher Bitters to lighten her skin.

Blacks were made to appear subservient and ignorant in ads and were the favorites to represent domestic or menial labor, something that needed to change. But first, the barrier to the business side of the industry had to be destroyed.

Vincent Cullers (1924–2003), an Art Institute of Chicago and University of Chicago graduate, boasted an impressive creative portfolio. It drew the attention of agencies in both Chicago and New York City. Work as an illustrator would have been easy to obtain but offers were quickly rescinded when Cullers showed his face. Once he arrived to start work, he was told there was no position open. There were times that he never made it past an agency’s waiting area.

Determined not to allow rejection to control his career path, and inspired by the Civil Rights Movement, Cullers decided to take the entrepreneurial route. In 1956, after freelancing for a few years, Vince Cullers Advertising opened in Chicago. His goal was to present images of Blacks in a positive light, and to educate and employ more Blacks in his agency.

The first African American to open a full-service advertising company, Cullers would later become a pioneer of ethnic/targeted/multicultural advertising in the United States.

During an interview with the “Chicago Tribune,” Tom Burrell, of Burrell Communications Group, said there were “rarely any Blacks to be seen in advertisements up until that point … He established the template for targeted marketing in this country.”

That first year, the agency billed less than $10,000. But by 1968, Vincent Cullers Advertising landed its first major contract: Lorillard, Inc., the maker of True and Kent cigarettes. For the campaign, Cullers jettisoned the idea of creating an ad to please what he called “a Black white person,” and instead featured a black man dressed in a dashiki.

This was during the time when the Black Power Movement was at its peak. Dashikis were commonly worn as a display of Black pride. Thus, the next campaign was no surprise: Johnson Products commissioned the creation of ads for its Black  hair care product Afro Sheen. By the late 1990s, the agency boasted a staff of 25 and reported annual billings totaling $18 million.

About his success, Cullers often said: “To me, it’s not important that we were the first, second or third Black agency, but that we managed to survive, that we were able to provide a training ground for Blacks entering the industry and that we were able to continue to prosper.”

Cullers’ son Jeffrey took over the agency in 2002 when Vincent retired. The elder Cullers passed away in 2003.

Tamara Shiloh

Tamara Shiloh


About Tamara Shiloh





Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022.

Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California,

Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas.

She is a member of:

  • Society of Children’s Book Writers and Illustrators (SCBWI)

  • Richmond Chamber of Commerce

  • Point Richmond Business Association

  • National Association of Professional Women (NAPW)

  • Independent Book Publishers Association (IPBA)

  • California Writers Club-Berkeley & Marin

  • Richmond CA Kiwanis

  • Richmond CA Rotary

  • Bay Area Girls Club


Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest.

www.multiculturalbookstore.com

About Tamara Shiloh

Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022. Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California, Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas. She is a member of:
  • Society of Children’s Book Writers and Illustrators (SCBWI)
  • Richmond Chamber of Commerce
  • Point Richmond Business Association
  • National Association of Professional Women (NAPW)
  • Independent Book Publishers Association (IPBA)
  • California Writers Club-Berkeley & Marin
  • Richmond CA Kiwanis
  • Richmond CA Rotary
  • Bay Area Girls Club
Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest. www.multiculturalbookstore.com

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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