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William “Bam” Sparks: Bridging the Digital Divide with Culture Wireless

THE ATLANTA VOICE — In recent years, internet connectivity has become necessary and essential to education, professional advancement, and daily life. However, certain communities, particularly those near Historically Black Colleges and Universities (HBCUs), are often excluded from reliable, high-speed internet access. Sparks, Culture Wireless’s CMO, has been actively working to address this issue. Based in Atlanta, Culture Wireless was founded during the COVID-19 pandemic to close the digital divide in underserved communities, particularly around Atlanta University Center and its surrounding areas.

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By Noah Washington | The Atlanta Voice

“Why can’t we impact the infrastructure? Why can’t we own everything? Because at the end of the day, the moment we say something about it, that’s when it takes off,” said William “Bam” Sparks, 40, co-founder and Chief Marketing Officer of Culture Wireless, reflecting on Black culture’s innovation and potential.

In recent years, internet connectivity has become necessary and essential to education, professional advancement, and daily life. However, certain communities, particularly those near Historically Black Colleges and Universities (HBCUs), are often excluded from reliable, high-speed internet access. Sparks, Culture Wireless’s CMO, has been actively working to address this issue. Based in Atlanta, Culture Wireless was founded during the COVID-19 pandemic to close the digital divide in underserved communities, particularly around Atlanta University Center and its surrounding areas.

Sparks attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Upon graduation, a different path unfolded. During his time at Georgia Tech, he was introduced to the entertainment world by his cousin, Douglas Peterson, a friend of Atlanta rapper T.I.

When T.I. sought to establish a sports agency called Grand Hustle Sports, Sparks became one of the first people contacted. He pivoted to sports management, putting his chemical engineering background on hold to pursue this new career. His networking skills and business acumen quickly earned him a reputation, leading to success in the entertainment and sports management sectors.

Sparks (above) attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Photo by Noah Washington/The Atlanta Voice.

Sparks (above) attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Photo by Noah Washington/The Atlanta Voice.

Sparks, a “Grady baby” from Collier Heights, first encountered the internet access issue at the AUC in 2020. There, he noticed a significant gap in connectivity between different Atlanta communities. “We went to the AUC to discuss E-Sports,” Sparks recalls. To his surprise, he found that while the area had high bandwidth capabilities, affordable internet options were lacking due to high costs from providers like AT&T and other ISPs. This inspired Sparks to create Culture Wireless, recognizing that existing networks often overlooked underserved communities. He observed that fiber internet costs were unaffordable for many residents. Thus, the idea for Culture Wireless emerged, aimed at providing affordable internet access for all.

In collaboration with various providers and local organizations, Sparks implemented a small data center and established a “mesh network” that connected nodes to provide internet access to the AUC area. This network proved essential after COVID-19, particularly as students struggled to complete assignments due to limited connectivity. The initial project served as a pilot for Culture Wireless’s broader mission to bridge the digital divide.

As a Black-owned Internet Service Provider (ISP), Culture Wireless faces the challenge of bringing affordable connectivity to underserved areas. Sparks highlights the Biden Administration’s Affordable Connectivity Program (ACP), which initially subsidized internet costs but was exhausted by early 2024. According to Sparks, his vision extends beyond Atlanta. “80% of HBCUs are in internet deserts,” he explained, referring to the limited infrastructure at many of these institutions. Culture Wireless aims to provide broadband access to HBCUs across the country, creating a foundation of connectivity that fosters educational and economic opportunities.

Despite their progress, Culture Wireless has faced obstacles. As venture capital (VC) funding for Black businesses reportedly declined by 60% in 2024, Culture Wireless felt the impact. “It’s a struggle. I feel like our issue has been finding people who invest in what we do,” Sparks said, referring to investors’ focus on trendy industries over internet equity. Nevertheless, Sparks believes that his team at Culture Wireless has the expertise and dedication to effect real change.

Together with his team—CEO Al Adjahoe, COO and co-founder Jerome Howard, Chief Brand Officer Marcus Stevens, and Chief Strategy Officer Pete Johnson—Sparks is confident in Culture Wireless’s potential to scale. Currently serving the AUC area and surrounding neighborhoods, including Vine City, The Bluff, and Clayton County, Sparks reflected, “After COVID, I saw that our kids didn’t have internet access. And I’m like, wow, this is crazy. Kids are literally going to the library to do their homework, but the fiber is right here. So why can’t I help provide it?”

Sparks is steadfast in his belief that internet access is a fundamental right. As he and his team press on, their mission centers on ensuring underserved populations are connected. “We, Black people—we are the culture, but we don’t own any of the infrastructure,” Sparks stated. Culture Wireless’s long-term goal is to equip the culture with the tools to keep innovating and pushing forward. “Why don’t we continue to change the narrative?”

To learn more about Culture Wireless, visit their website HERE.

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Remembering George Floyd

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OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism

BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

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By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association

For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.

As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.

Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.

We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.

Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.

The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.

We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.

Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.

Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association

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Hate and Chaos Rise in Trump’s America

BLACKPRESSUSA NEWSWIRE — Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

The Southern Poverty Law Center has identified 1,371 hate and antigovernment extremist groups operating across the United States in 2024. In its latest Year in Hate & Extremism report, the SPLC reveals how these groups are embedding themselves in politics and policymaking while targeting marginalized communities through intimidation, disinformation, and violence. “Extremists at all levels of government are using cruelty, chaos, and constant attacks on communities and our democracy to make us feel powerless,” said SPLC President Margaret Huang. The report outlines how hard-right groups aggressively targeted diversity, equity, and inclusion (DEI) initiatives throughout 2024. Figures on the far right falsely framed DEI as a threat to white Americans, with some branding it a form of “white genocide.” After the collapse of Baltimore’s Francis Scott Key Bridge, a former Utah legislator blamed the incident on DEI, posting “DEI = DIE.”

Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains. Similar threats hit Jewish institutions and Planet Fitness locations after far-right social media accounts attacked them for trans-inclusive policies. Telegram, which SPLC describes as a hub for hate groups, helped extremists cross-recruit between neo-Nazi, QAnon, and white nationalist spaces. The platform’s lax moderation allowed groups like the Terrorgram Collective—designated terrorists by the U.S. State Department—to thrive. Militia movements were also reorganized, with 50 groups documented in 2024. Many, calling themselves “minutemen,” trained in paramilitary tactics while lobbying local governments for official recognition. These groups shared personnel and ideology with white nationalist organizations.

The manosphere continued to radicalize boys and young men. The Fresh & Fit podcast, now listed as a hate group, promoted misogyny while mocking and attacking Black women. Manosphere influencers used social media algorithms to drive youth toward male-supremacy content. Turning Point USA played a key role in pushing white nationalist rhetoric into mainstream politics. Its leader Charlie Kirk claimed native-born Americans are being replaced by immigrants, while the group advised on Project 2025 and organized Trump campaign events. “We know that these groups build their power by threatening violence, capturing political parties and government, and infesting the mainstream discourse with conspiracy theories,” said Rachel Carroll Rivas, interim director of the SPLC’s Intelligence Project. “By exposing the players, tactics, and code words of the hard right, we hope to dismantle their mythology and inspire people to fight back.”

Click here for the full report or visit http://www.splcenter.org/resources/guides/year-hate-extremism-2024.

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