Technology

3 Reasons Apple’s Watch Will – or Won’t – Change the Game

Published

11 years ago

March 6, 2015

In this Sept. 9, 2014 file photo, the new Apple Watch is modeled during a media event in Cupertino, Calif. Apple CEO Tim Cook has hinted the wearable gadget will be as game-changing as Apples revolutionary iPhones and iPads, which have become indispensable accessories for millions around the globe. (AP Photo/Marcio Jose Sanchez, File)

BRANDON BAILEY, AP Technology Writer

SAN FRANCISCO (AP) — No one can argue that Apple has changed the way people live their lives. The company’s iPod, iTunes, iPhone and iPad have shaken up music, phone and computer markets worldwide. Is the Apple Watch going to be able to do the same?

The stakes are big for Apple CEO Tim Cook: the watch is the first brand-new Apple product to be launched without legendary co-founder Steve Jobs. But the market is awash in smartwatches that have gained little traction. Here are three reasons the Apple Watch will finally move the needle in the smartwatch industry — and three reasons it might not.

WHY IT WILL CHANGE THE GAME

MORE FEATURES THAN RIVALS: Along with email, texts and phone calls, Apple says its watch will present news, health readings and other notifications in creative ways that can be read at a glance. It will have a heart rate monitor and accelerometer, and an internal motor that can signal the wearer with a subtle “tap” on the wrist. And Siri and Apple Pay will be built in. Apple is working with outside companies to create more apps; Cook has talked about using the watch as an electronic “key” for hotel doors or even cars.

A POWERFUL BRAND: The world’s biggest tech company has a reputation for quality and a direct conduit to customers — it operates more than 400 retail stores around the world. And it has deep pockets to spend on advertising — it is showcasing the watch this month with a sleek, 12-page insert in Vogue and other fashion magazines.

APPLE’S TRACK RECORD: This wouldn’t be the first Apple product that revolutionized a market where rivals had struggled to break through. Other companies made digital music players before the iPod, smartphones before the iPhone and even tablets before the iPad. Most of those products failed to catch on until Apple made devices so appealing they set new standards and created new demand, said Forrester Research analyst J.P. Gownder.

OR NOT

WHAT’S THE NEED?: Most smartwatches — including Apple’s — only work with a smartphone nearby, so you can’t swap one expensive gadget for the other. “What we’ve seen is that it’s not obvious why people would want a smartwatch,” says Gownder. A recent Forrester survey found some respondents didn’t see a reason to buy one because they already owned a less-expensive fitness band or a full-featured smartphone (although it also found Apple fans ready to buy the new watch).

CONSUMERS NOT EXCITED: You can already buy smartwatches made by giant tech companies like Samsung, Sony or LG, or from a tech startup like Pebble, that track your heart rate, show you email and deliver other online services to your wrist. None of them have really caught on. Only about 5 million smartwatches were sold worldwide last year, according to market researchers at Strategy Analytics. By comparison, Apple sold 74.6 million iPhones in just the last quarter.

PRICE AND OBSOLESCENCE: Many of today’s smartwatches sell for $200 or less. Apple plans to sell three models, starting at $349, but Piper Jaffray’s Gene Munster predicts the average buyer will pay $550 for a watch and extra, interchangeable bands. Apple’s high-fashion “Edition” model, made with 18-karat gold, is expected to cost thousands. While affluent consumers might pay that for a watch they can wear for years, or even hand down to their children, it’s a lot of money for something that could become outdated if Apple releases a new model every year or so — as it does with smartphones.

Cook will make his case for the Apple Watch at a press event Monday, where he’s expected to show off more features and apps. Expectations are high.

But even the iPhone didn’t become a mainstream blockbuster in its first year, notes Creative Strategies analyst Ben Bajarin. Of the Apple Watch, he says, “people need to understand more about what this product is, and what it does, and I think that will evolve over time.”

Oakland Post

Posts by Oakland Post

Related Topics:Apple Apple watch smart watches

Up Next

Time for All Windows Users to FREAK Out Over Encryption Bug

Don't Miss

Silicon Valley Gender Bias Suit Puts Spotlight on Industry

Oakland Post

Click to comment

Alameda County

OPINION: Argent Materials Oakland CleanTech Community Asset Helps Those In Need

Alameda County Supervisor Lena Tam had this to say about Argent Materials as an Oakland community asset: “Congratulations to Argent Materials and its President and Founder, Bill Crotinger! The company is now fully operational, recycling an impressive 99.99% of concrete and asphalt debris, which helps divert thousands of tons of construction waste from landfills. They are also proud to announce that 50% of their team consists of local hires. In celebration of Thanksgiving, and despite stormy weather last week, the Alameda County Sheriffs, alongside Mr. Crotinger and Argent Materials’ dedicated staff distributed turkeys and pies as a heartfelt gesture of gratitude to the community.”

Published

2 months ago

October 21, 2025

Oakland Post

Photo courtesy Argent Materials, Inc.

Zennie Abraham
CEO, Zennie62Media

Argent Materials, the Oakland business that turns old concrete and asphalt into new construction products, generally goes by “Argent Materials Oakland CleanTech” but should be called “Argent Materials East Oakland CleanTech for The Community”. Here’s why.

First, Argent Materials is located at 8300 Baldwin St, right in the Coliseum Industrial Zone, just a three-minute drive from the Oakland-Alameda County Coliseum Complex. That’s in East Oakland, and just a city-block walk from the Oakland Coliseum BART Station.

Second, Argent Materials has been a friend to East Oakland and what some, like the members of the Oakland Private Industry Council, would call a “community asset”. In 2024, Argent Materials founder and President Bill Crotinger was named Leader of the Year by the Oakland Private Industry Council (OPIC) “I was humbled and honored to be named Leader of the Year by the Oakland Private Industry Council. Truly an honor. My heartfelt thanks to my friend and mentor Pastor Raymond Lankford and all the wonderful people at OPIC.”

ABI Foundry reports that Argent Materials led a community clean up for the residents and businesses of Russett Street as well as San Leandro Street. An ABI Foundry team member said “Bill Crotinger at Argent Materials spearheaded the initiative to clean San Leandro street, from Hegenburger to 98th Ave. along the side of BART. AB&I enjoyed participating along with Acts Full Gospel C.O.G.I.C (Men of Valor), Good Hope Missionary Baptist Church-Oakland (Reverend Michael Jones) and Argent Materials. You should see how it looks now. It is AMAZING! It takes an ambitious mind to make a difference block by block.”

What Is Cleantech And Why Is It Important to Oakland And Argent Materials?

Clean technology (Clean Tech) refers to products, services, and processes that mitigate negative environmental impacts by increasing energy efficiency, promoting resource sustainability, and minimizing waste and pollution, ultimately contributing to a low-carbon, and more sustainable economy.

What is The Clean Tech of Argent Materials of Oakland?

In Argent Materials’ context, “cleantech” refers to their sustainable business model which includes recycling concrete and asphalt into new aggregate materials, diverting waste from landfills, and using renewable diesel for their fleet to achieve carbon neutrality and protect the environment. This business approach Argent Materials uses aligns with the broader definition of cleantech, which involves products, services, and processes that reduce negative environmental impacts through resource efficiency and environmental protection

Clean Tech, or green tech as Argent Materials of Oakland does it, is defined as any technology that minimizes negative environmental impact by reducing human consumption of natural resources and by promoting more sustainable and efficient resource use.

Argent Materials will continue to be a cleantech community asset to Oakland well into the future.

Stay tuned.

Oakland Post

Posts by Oakland Post

Activism

Golden State Warriors Program Is Inspiring Next Generation of Female Engineers

Breaking down barriers and biases that deter young girls from pursuing STEAM subjects is essential for creating a level playing field and ensuring equal opportunities for all. By challenging stereotypes and promoting a culture of inclusivity and diversity in STEAM fields, experts believe young girls can be empowered to pursue their interests and aspirations without limitations confidently. Encouraging mentorship, providing access to resources, and celebrating girls’ achievements in STEAM are all crucial steps in creating a supportive environment that fosters success.

Published

9 months ago

March 23, 2025

Oakland Post

Front Row: UC Berkeley Steel Bridge Team Back Row: Girls, Inc. Participants. Photo courtesy of the Golden State Warriors.

By Y’Anad Burrell

The Golden State Warriors and e-commerce giant Rakuten are joining forces to inspire the next generation of female engineers through Building STEAM Futures, part of The City Calls campaign.

Organizers say the initiative is founded on the idea that science, technology, engineering, arts, and mathematics (STEAM) are crucial fields for innovation and progress, and empowering young girls to pursue careers in these areas is more important than ever. Studies consistently show that girls are underrepresented in STEAM fields, resulting in a gender disparity that limits potential and hinders diversity.

On Saturday, March 8, International Women’s Day, the Warriors and Rakuten hosted 20 middle school girls from Girls Inc. of Alameda County at Chase Center’s Above the Rim for a hands-on bridge-building experience. The young girls from Girls, Inc. of Alameda County had an opportunity to design, build and test their own bridge prototypes and learn the fundamentals of bridge construction from the Engineering Alliance and the UC Berkeley Steel Bridge Team.

This STEAM experience for the girls followed the first session in January, where they took a behind-the-scenes tour of the Golden Gate Bridge, learning about its design and construction from industry experts. The City Calls campaign, tipped off with the unveiling the Warriors’ new bridge-themed City Edition jerseys and court design earlier this year.

Oakland Post

Posts by Oakland Post

Activism

Self-eSTEM Empowers BIPOC Women, Girls in Science, Math

In January 2025, Self-eSTEM will launch digital and generative AI programming, which provides digital literacy and AI literacy training through an entrepreneurial project-based activity. This programming will be a hybrid (i.e. in-person and online). Additionally, thanks to a grant from Comcast, in spring 2025, the organization will have a co-ed series for middle and high school students.

Published

1 year ago

December 9, 2024

Oakland Post

Adamaka Ajaelo. Courtesy photo.

By Y’Anad Burrell
Special to The Post

In a world where technology plays an increasingly central role in all aspects of life, the importance of Science, Technology, Engineering, and Math (STEM) education cannot be overstated. Recognizing the significance of STEM for the future, focusing on young women and girls is a critical step in achieving gender equality and empowering the next generation.

Self-eSTEM, an Oakland-based non-profit organization, was founded by Adamaka Ajaelo, an Oakland native who had a successful corporate career with several Bay Area technology and non-tech companies. Ajaelo boldly decided to step away from these companies to give 100% of her time and talent to the non-profit organization she started in 2014 in the belief that she can change the game in innovation and future STEM leaders.

Over the course of a decade, Ajaelo has provided futurist tech programming to more than 2,000 BIPOC women and girls. The organization has an Early STEM Immersion Program for ages 7-17, Emerging Leaders Workshops for ages 18-25 and volunteer network opportunities for ages 25 and up.

While the organization’s programs center on innovation and technology, participants also gain other valuable skills critical for self-development as they prepare for a workforce future. “Self-eSTEM encourages young women to expand on teamwork, communication, creativity, and problem-solving skills. The organization allows young women to enter STEM careers and pathways,” said Trinity Taylor, a seventh-year innovator.

“Our journey over the last decade is a testament to the power of community and opportunity, and I couldn’t be more excited for what the future holds as we continue to break barriers and spark dreams,” said Ajaelo.

“By encouraging girls to explore STEM fields from a young age, we foster their intellectual growth and equip them with the tools needed to thrive in a competitive global economy,” Ajaelo says.

Empowering young girls through STEM education is also a key driver of innovation and progress. When young women and girls are encouraged to pursue careers in STEM, they bring unique perspectives and problem-solving approaches to the table, leading to more diverse and inclusive solutions. This diversity is crucial for driving creativity and pushing boundaries in scientific and technological advancements.

Self-eSTEM has fundraising opportunities year-round, but year-end giving is one of the most critical times to support the program. Visit www.selfestem.org to donate to the organization, as your generosity and support will propel programming support for today’s innovators.

You will also find more details about Self-eSTEM’s programs on their website and social channels @selfestemorg