Black History

As U.S. Reckons With Racial Justice, Name Changes Planned for Uncle Ben’s Rice, Aunt Jemima Pancakes

Published

5 years ago

June 18, 2020

Food producers using images of Black people in their branding decided to change those images on Wednesday.

Hours after PepsiCo announced that it would retire the name and logo of its Aunt Jemima pancake syrup and mix brand, acknowledging that it was based on a racial stereotype, Mars, Inc., the parent company for Uncle Ben’s rice, said it was “evolving” its visual identity in an effort to address racial bias and injustices.

Uncle Ben’s logo features an image of a Black rice grower and Aunt Jemima features a Black woman. Both characters have long been criticized as racist. Aunt Jemima began 130 years ago as a kerchiefed Black woman. The Uncle Ben character first appeared in the early 1940s. The title appears to reflect how “white Southerners once used ‘uncle’ and ‘aunt’ as honorifics for older Blacks because they refused to say ‘Mr.’ and ‘Mrs.,’” according to The New York Times.

Toward the end of 2020, the 130-year-old pancake and syrup brand will remove the image of “Aunt Jemima” from packaging, parent companies Quaker Foods and PepsiCo said Wednesday. The name change will follow.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, chief marketing officer at Quaker Foods North America, said in a statement. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

A Mars, Inc., representative expressed parallel sentiments. “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” a statement to HuffPost read.

The statement continued: “As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.”

The exact changes and timing are still being decided, but “all possibilities” are being evaluated, the representative said.

HuffPost, National Public Radio and Adweek contributed to this report.

Saskia Hatvany

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Activism

Oakland Post: Week of January 8 – 14, 2025

The printed Weekly Edition of the Oakland Post: Week of January 8 – 14, 2025

Published

4 days ago

January 11, 2025

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Oakland Post

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Activism

Barbara Lee Launches Campaign for Mayor of Oakland

“At this critical moment, we must not be a city divided, but a community united,” she Lee. “If elected I will bring my hands-on leadership, new ideas and decades of experience in identifying billions in resources for our great city, so all residents and businesses are stronger and safer and our community has optimism and confidence in Oakland’s future.”

Published

7 days ago

January 8, 2025

Oakland Post

By Post Staff

Barbara Lee on Wednesday morning formally announced her candidacy for Mayor in Oakland’s April 15 special election.

“Time and time again, Oaklanders have faced our toughest obstacles by uniting to meet our challenges,” said Lee.

“At this critical moment, we must not be a city divided but a community united,” she said. “If elected, I will bring my hands-on leadership, new ideas, and decades of experience in identifying billions in resources for our great city so all residents and businesses are stronger and safer and our community has optimism and confidence in Oakland’s future.”

“As Mayor, I’ll address our homelessness crisis, prioritize comprehensive public safety and mental health services, and lead with fiscal responsibility to deliver the core City services residents and business owners deserve. Let’s do this – together.”

“I’ve never shied away from a challenge,” said Lee. “I’m always ready to fight for Oakland.”

Watch her campaign video here, which is online at BarbaraLee4Oakland.com

Oakland Post

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Activism

Oakland NAACP President Stands on the Frontlines for Equity

With education as a cornerstone, Adams emphasized the importance of youth having access to quality kindergarten through 12th-grade education along with college or vocational programming beyond high school. “I feel that it’s so important for our children to get a good education in K-12th grade, along with the colleges of their choice, especially with the HBCU’s (Historically Black Colleges and Universities).”

Published

1 week ago

January 7, 2025

Oakland Post

NAACP Oakland President Cynthia Adams. Photo Courtesy of Cynthia Adams.

By Carla Thomas

For Cynthia Adams, president of the Oakland chapter of the NAACP, fighting for the rights of Black people comes naturally. With southern roots in Arkansas, Adams experienced firsthand the injustice and unfairness of racism.

“Growing up in the Jim Crow South, I experienced the unfair treatment of people of color and how faith can inspire communities to bring about positive and long-lasting change,” said Adams. Adams says a combination of her family and faith has kept her strong in the face of adversity and inspired her life’s work of advocacy.

Adams chose education as a career path — and a means to achieve equity and overcome racism. She earned her bachelor’s degree at the University of Arkansas at Pine Bluff and later received an advanced degree from California State East Bay.

Adams’ experience as an Oakland Unified School District (OUSD) recorder, a counselor, a researcher, and a college recruiter has allowed her to be laser-focused on youth. She also served as the chairperson for the Oakland NAACP youth.

“The mission of the National Association for the Advancement of Colored People is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. We want to ensure our citizens have equal rights and opportunities without discrimination based on race.”

As a partner with the State of California’s Stop the Hate campaign, Adams says the initiative is a step in the right direction. “It’s great that our governor and state created the Stop the Hate campaign and provides resources for victims of racism and other hate crimes,” said Adams. “The racism toward Black people has increased and our children are being targeted,” she continued.

“We, at the Oakland branch, created a declaration on racism that will amplify the needs of our community to combat racism,” continued Adams. “That declaration was adopted nationally.”

Bridging communities and collaborating is also a strategy for moving society toward justice, according to Adams.

“Through the NAACP, we build connections between communities and advocate for the rights of historically marginalized and oppressed individuals,” said Adams. “Collective action is the only way to advance civil rights and promote social equity.”

By taking stands on supporting former Oakland Police Chief LeRonne Armstrong to supporting the recall of a mayor faced with a scandal that brought negative national press to the city of Oakland, Adams has always demanded more for her people, and better for Oakland, the city she calls home.

She expressed pride in the national organization’s announcement of a $200 million fund designed to empower Black funders nationwide. “We all know the health of a community begins with economics,” said Adams.

Adams says that strengthening Black businesses automatically sustains a community. “We’ve also got to educate our community on opportunities and teach our children critical thinking so that they can provide the next generation of solutions for society,” said Adams.