Berkeley
Ford GoBike Announces Launch of Ebikes in the East Bay

More Than 500 Ford GoBike Plus Ebikes Will Join Fleet of Classic Bikes in Oakland, Berkeley and Emeryville

Bike enthusiast try out the Ford ebike at the launch in
Oakland Dec. 14. Photo by Ford GoBike.
Ford GoBike is introducing more than 500 new pedal-assist ebikes to its bike share network in the East Bay for the first time. A launch event and inaugural ride was held on Friday, December 14 beginning at the Ford GoBike station at 23rd Street and Telegraph Avenue in Oakland with Oakland Mayor Libby Schaaf, Berkeley Mayor Jesse Arreguin, Emeryville Vice Mayor Ally Medina, Oakland DOT Director Ryan Russo, and representatives from Bike East Bay, Ford GoBike and Lyft.
The ebikes, known as Ford GoBike Plus, feature motors that give riders a boost as they pedal, helping them to ride further and up hills with less effort. Ebikes require less physical exertion, flatten uphill trips, and offer a sweat-free ride — making cycling a more attractive option for a wider range of trip types. By making longer trips easier, ebikes can help shift travel patterns from cars to bikes.
“We are thrilled to be getting electric-assist, shared bicycles in Oakland, Berkeley and Emeryville,” said Oakland Mayor Libby Schaaf, who also serves as a commissioner on the regional Metropolitan Transporation Commission. “GoBikes will be useful to people needing to go farther in less time – and with less sweat! Bikesharing already gives the Bay Area a non-polluting, affordable way to get around – but these ebikes will be useful to a wider range of people, including folks who maybe can’t pedal comfortably on their own.”
“I’m excited that Ford GoBike will soon be offering electric bikes to Berkeley and other East Bay cities,” said Berkeley Mayor Arreguin. “Ebikes will allow residents of all ages to get around town, and provide assistance up hills and over longer distances. This will help us realize our Berkeley Bike Plan goals to create a low-stress biking network, and improve livability and reduce congestion.”
“Adding ebikes to the Ford GoBike system will improve and complement our existing network of active transportation options,” said Medina. “We are excited to have them in our community.”
“The future of mobility is shared and electric,” said OakDOT Director Ryan Russo. “Bikes like these allow Oaklanders to keep their transportation costs low and reduce costly wear and tear on our roads.”
Ford GoBike Plus bikes can be located and unlocked using the Ford GoBike app or a Clipper card and docked at any of the 127 bike share stations in Oakland, Berkeley, or Emeryville. Access to Ford GoBike Plus is included in the cost of a membership or pass. Memberships are available for $15 per month or $149 per year, with passes available at $2 for a single ride or $10 for a 24- hour access pass. Bike Share for All memberships are available to low-income residents at the discounted rate of $5 for their initial year and include unlimited rides, on ebikes or classic bikes, of up to 60 minutes.
Activism
Golden State Warriors Program Is Inspiring Next Generation of Female Engineers
Breaking down barriers and biases that deter young girls from pursuing STEAM subjects is essential for creating a level playing field and ensuring equal opportunities for all. By challenging stereotypes and promoting a culture of inclusivity and diversity in STEAM fields, experts believe young girls can be empowered to pursue their interests and aspirations without limitations confidently. Encouraging mentorship, providing access to resources, and celebrating girls’ achievements in STEAM are all crucial steps in creating a supportive environment that fosters success.

By Y’Anad Burrell
The Golden State Warriors and e-commerce giant Rakuten are joining forces to inspire the next generation of female engineers through Building STEAM Futures, part of The City Calls campaign.
Organizers say the initiative is founded on the idea that science, technology, engineering, arts, and mathematics (STEAM) are crucial fields for innovation and progress, and empowering young girls to pursue careers in these areas is more important than ever. Studies consistently show that girls are underrepresented in STEAM fields, resulting in a gender disparity that limits potential and hinders diversity.
Breaking down barriers and biases that deter young girls from pursuing STEAM subjects is essential for creating a level playing field and ensuring equal opportunities for all. By challenging stereotypes and promoting a culture of inclusivity and diversity in STEAM fields, experts believe young girls can be empowered to pursue their interests and aspirations without limitations confidently. Encouraging mentorship, providing access to resources, and celebrating girls’ achievements in STEAM are all crucial steps in creating a supportive environment that fosters success.
On Saturday, March 8, International Women’s Day, the Warriors and Rakuten hosted 20 middle school girls from Girls Inc. of Alameda County at Chase Center’s Above the Rim for a hands-on bridge-building experience. The young girls from Girls, Inc. of Alameda County had an opportunity to design, build and test their own bridge prototypes and learn the fundamentals of bridge construction from the Engineering Alliance and the UC Berkeley Steel Bridge Team.
This STEAM experience for the girls followed the first session in January, where they took a behind-the-scenes tour of the Golden Gate Bridge, learning about its design and construction from industry experts. The City Calls campaign, tipped off with the unveiling the Warriors’ new bridge-themed City Edition jerseys and court design earlier this year.
Activism
Lawsuit Accuses UC Schools of Giving Preference to Black and Hispanic Students
The lawsuit also alleges UC is violating the Equal Protection Clause of the 14th Amendment and Title VI of the Civil Rights Act of 1964, which bars racial discrimination by federally funded institutions. In response, UC stated that race is not a factor in admissions, as per state law, and that student demographic data is collected only for statistical purposes.

By Bo Tefu, California Black Media
A lawsuit filed in federal court accuses the University of California (UC) of racial discrimination in undergraduate admissions, alleging that Black and Latino students are favored over Asian American and white applicants. The lawsuit, filed by the group Students Against Racial Discrimination, claims UC’s admissions policies violate Proposition 209, a state law passed in 1996 that prohibits the consideration of race in public education.
The lawsuit also alleges UC is violating the Equal Protection Clause of the 14th Amendment and Title VI of the Civil Rights Act of 1964, which bars racial discrimination by federally funded institutions.
In response, UC stated that race is not a factor in admissions, as per state law, and that student demographic data is collected only for statistical purposes.
Stett Holbrook, a spokesperson for the UC system, said the entity had not been served with the lawsuit.
“If served, we will vigorously defend our admission practices,” said Holbrook.
“We believe this to be a meritless suit that seeks to distract us from our mission to provide California students with a world-class education,” he said.
The complaint criticizes UC’s use of a “holistic” admissions process, arguing it replaces objective academic criteria with subjective considerations that disadvantage certain racial groups. It cites admission rate disparities at UC Berkeley, noting a decrease in Black student admissions from 13% in 2010 to 10% in 2023, compared to an overall drop from 21% to 12%.
The lawsuit follows the U.S. Supreme Court’s 2023 ruling banning affirmative action in college admissions, which has prompted challenges to race-conscious policies nationwide. The plaintiffs seek a court order preventing UC from collecting racial data in applications and request a federal monitor to oversee admissions decisions.
Activism
Black History Month in the Bay Features, Parades, Festivals and Speakers
Black History Month did not begin as Black History Month. In 1915 after the 13th Amendment was passed Carter G. Woodson and Jesse E. Moorland founded the Association for the Study of Negro Life and History (ASNLH). This organization sponsored the initiation of a national Negro History Week, which took place in February, the same week as Frederick Douglass’ birthday. During the Civil Rights Movement this transformed into the Black History Month we still celebrate today.

By Daisha Williams
Black History Month is a month that is centered in teaching, learning, and honoring the journey of Black people in America. Black people in America have faced discrimination, abuse, and every kind of mistreatment. Black History Month is about recognizing not only that history, but how far the community has come despite it, and celebrating Black joy.
Black History Month did not begin as Black History Month. In 1915 after the 13th Amendment was passed Carter G. Woodson and Jesse E. Moorland founded the Association for the Study of Negro Life and History (ASNLH). This organization sponsored the initiation of a national Negro History Week, which took place in February, the same week as Frederick Douglas’ birthday. During the Civil Rights Movement, this transformed into the Black History Month we still celebrate today.
There are many ways that people celebrate Black History Month and as always, the Bay Area has a little bit of everything.
Most popularly, the Eighth Annual Black Joy Parade will be taking place in Downtown Oakland on Feb. 23. The parade will begin at 14th and Franklin Streets at 12:30 p.m. There will be a festival after the parade ends lasting until 7 p.m. This is the largest Black Joy Parade and sure to be a fun time. Schools, community organizations, and performers can sign up to be in the parade by Feb. 6 on the Black Joy Parade website.
In line with the spirit of the month “From Black History to Black Futures” will take place on Feb. 23 from 2-5 p.m. in Vallejo. This event will show the breadth and beauty of Black life through showcasing speakers, artistic performances, and community booths. This free celebration is hosted by a community organization, Vallejo Building Black Power and Leadership, at 4380 Sonoma Blvd suite 224. The organizers ask that attendees register on Eventbrite because of limited space.
Similar events will be happening in San Francisco and San Leandro.
In San Francisco, Thrive City is hosting a free community event that includes performances of all kinds, from music to spoken word, with the headliner being August Lee Stevens. This event will take place at the Dance Mission Theater on Feb. 1 from 12-3 p.m. Though it is free, priority will be given to people who registered on Eventbrite.
In San Leandro, there will be the Black History Month RnB Day Market at 222 Davis St. This family-friendly event will be put on by the Downtown San Leandro Community Benefit District and include live music, dance performances and a fashion show. This free event will be on Feb. 15 from 12-6 p.m.
There are other ways to celebrate this month other than community festivals and block parties. For example, the College of Marin’s Umoja group is putting together a Black History Month Poetry Reading. This event will be free and take place on Feb. 19 from 12:40 to 1:30 p.m.
At the North Berkeley Senior Center there will be a Black History Month celebration hosted by the City of Berkeley, Health, Housing and Community Services, Mental Health Division. Keynote speaker Gigi Crowder, CEO of the Contra Costa County branch of the National Alliance on Mental Illness (NAMI) will be giving a talk on Feb 11 from 10 a.m. to 1 p.m.
A Black History Month celebration with line dancing, music, and food will be in the Richmond Memorial Auditorium on Feb. 22 1-3 p.m. with doors opening at 12:30. This event will be hosted by the City of Richmond and attendees must register in advance. Tickets are $15 and for more details contact 510-620-6793.
Musical expression has always been a vital part of Black culture, and Black people have contributed largely to the development of many music genres. Stockton Soul is honoring Black History Month with an ensemble created to highlight the legacy of Black music with influences like Curtis Mayfield and Isaac Hayes. The concert will be held on Feb. 15 with tickets for only $8 for adults.
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