Bay Area

Mayor London Breed Announces Mid-Market Vibrancy and Safety Plan

Increased police presence will combine with community ambassadors to cover every block of the area that stretches from U.N. Plaza to Powell Street

Published

4 years ago

May 19, 2021

Mia Lane

Mayor London N. Breed announced on Tuesday the Mid-Market Vibrancy and Safety Plan, which is aimed at creating a safer and more welcoming environment in the Mid-Market and Tenderloin area.

The plan includes both a visible increase in police presence to deter criminal activity and a community ambassador program to connect people in need with services, and provide a welcoming presence for residents, workers, visitors, and businesses.

Community-based safety ambassadors will be stationed on every block of the area from Powell Station (5th Street) to 8th Street on Market Street and adjacent areas just south of Market Street, UN Plaza, and the Tenderloin blocks bordered by Larkin Street and Eddy Street.

Both the law enforcement and community initiatives will work in tandem to address challenges in the area and coordinate appropriate responses. Funding for this program will be included in Breed’s upcoming budget proposal and will be supplemented by private funding. However, key aspects of this plan will begin immediately using existing funding. This program will also be supported by new State funding secured by UC Hastings.

“All of our residents and workers deserve to feel safe, and this area of the City continues to face a number of challenges that need to be addressed,” said Breed. “With this plan, we’re focusing on both addressing the illegal activity that is unacceptable and will not be allowed to continue, while also building up our community presence so that this area is more welcoming, friendly, and accessible to everyone who lives, works, and visits the area. This effort is really a collaboration with support and guidance from the community, especially the many families with children, workers, and senior communities that live and work here. This sustained, focused approach will make a noticeable difference on the street as our City reopens and we continue to move forward with our economic recovery.”

The plan for Mid-Market is to add additional City, private, and community resources so that law enforcement personnel and community ambassadors are visible and active in the area. It will be composed of two main efforts:

Community-Based Safety Ambassadors on Every Block

This initiative will support the Mid-Market/Tenderloin Community-Based Safety Program, a collaboration between the Mid-Market Business Association, Tenderloin, Mid-Market and Civic Center Community Benefit Districts (CBDs), Urban Alchemy, BART, SFMTA, San Francisco Public Works, and San Francisco Police Department (SFPD) to coordinate daily management of cleaning and safety services in the targeted Mid-Market area.

Every day, community ambassadors will be stationed on each block of the area for 10-12 hours per day, to engage with residents and visitors, support people in need and connect them with services, address safety issues, and support the cleanliness of the area.

These ambassadors, provided by Urban Alchemy, will work in coordination with other City initiatives, including the Healthy Streets Operation Center, the new Street Response Teams, and others to ensure the appropriate response for different situations that may arise. With existing funding, the program will launch June 15, 2021.

Increased Public Safety Presence

Beginning immediately, the SFPD will also increase deployments in the area, including foot patrols, motorcycle and bicycle deployments, and officers on horseback. They will focus on providing a visible presence in the Mid-Market, UN Plaza, and Tenderloin areas.

The strategy will embody multiple objectives outlined in the SFPD Community Policing Strategic Plan — a key element to emerge from the department’s Collaborative Reform Initiative to be a model of 21st century policing — enabling SFPD officers to collaboratively identify and develop responses to issues that affect local residents, businesses and visitors; to connect individuals in need to appropriate resources when services fall outside the scope of police work; and to increase the visible presence of officers though positive, trust-building engagements with the residents, businesses and visitors they’re sworn to safeguard.

In alignment with Mayor Breed’s focus on reimagining public safety, community policing will be the basis of the increased public safety investment in this area, emphasizing community partnerships and proactive problem-solving with mutual respect between the police and the people of San Francisco that they serve.

SFPD will operate this coordinated initiative from a UN Plaza location, where sister agencies and community-based partners will meet daily for updates and information sharing.

“San Francisco residents and businesses made enormous sacrifices over the past year to make our City’s COVID-19 response a nationally recognized success, and nowhere were those sacrifices greater than in our Tenderloin and Mid-Market neighborhoods,” said Chief of Police Bill Scott. “Mayor Breed’s Mid-Market Vibrancy and Safety Plan is another bold step that makes good on our shared civic commitment to come back even stronger than before. For all of us in the San Francisco Police Department, we’re grateful for this opportunity to showcase what community policing and 21st century police reform looklike.”

The police presence and the initial launch of the Community Ambassadors effort will be funded with existing City resources. To sustain the Community Ambassadors efforts for the longer-term, the mayor is proposing to provide $5 million in funding in her upcoming budget, while UC Hastings has dedicated $3 million in state funding. Working together in partnership with the mayor’s administration, UC Hastings has sought and received the support of Gov. Gavin Newsom, who has included in his May Revision budget proposal an allocation of $3 million over three years to fund Urban Alchemy’s services contiguous to its campus. This financial investment over a three-year period is a significant complement to this initiative.

The police deployment will begin Wednesday, May 19 and the Community Ambassadors will begin June 15 and ramp up to full coverage over the summer.

The community response has been positive, so far.

“Since mid-2020, the group Urban Alchemy has been patrolling the first block of Sixth Street and Market Street around that area,” said Dan Jordan, a Sixth Street resident. “I have found that it is safer to walk through the area because there are far less drug dealers and users out on the sidewalks and that these people stop those people from hassling other people.”

Max Young, owner of Mr. Smith’s

“Knowing that the area around my business will become safer for my customers will motivate me to start working on reopening” said Max Young, owner of Mr. Smith’s. “This makes a huge difference.”

San Francisco Mayor London Breed’s Office of Communications created this report.

Mia Lane

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Oakland Post: Week of November 5 – 11, 2025

The printed Weekly Edition of the Oakland Post: Week of November 5 – 11, 2025

Published

3 days ago

November 7, 2025

Oakland Post

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Oakland Post: Week of October 29 – November 4, 2025

The printed Weekly Edition of the Oakland Post: Week of October 29 – November 4, 2025

Published

7 days ago

November 3, 2025

Oakland Post

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Past, Present, Possible! Oakland Residents Invited to Reimagine the 980 Freeway

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Published

2 weeks ago

October 27, 2025

Oakland Post

Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.

By Randolph Belle
Special to The Post

Join EVOAK!, a nonprofit addressing the historical harm to West Oakland since construction of the 980 freeway began in 1968, will hold a block party on Oct. 25 at Preservation Park for a day of imagination and community-building from 10 a.m. to 4 p.m.

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Activities include:

Interactive Visioning: Site mapping, 3-D/digital modeling, and design activities to reimagine housing, parks, culture, enterprise, and mobility.
Story & Memory: Oral history circles capturing life before the freeway, the rupture it caused, and visions for repair.
Data & Policy: Exhibits on health, environment, wealth impacts, and policy discussions.
Culture & Reflection: Films, installations, and performances honoring Oakland’s creativity and civic power.

The site of the party – Preservation Park – itself tells part of the story of the impact on the community. Its stately Victorians were uprooted and relocated to the site decades ago to make way for the I-980 freeway, which displaced hundreds of Black families and severed the heart of West Oakland. Now, in that same space, attendees will gather to reckon with past harms, honor the resilience that carried the community forward, and co-create an equitable and inclusive future.

A Legacy of Resistance

In 1979, Paul Cobb, publisher of the Post News Group and then a 36-year-old civil-rights organizer, defiantly planted himself in front of a bulldozer on Brush Street to prevent another historic Victorian home from being flattened for the long-delayed I-980 Freeway. Refusing to move, Cobb was arrested and hauled off in handcuffs—a moment that landed him on the front page of the Oakland Tribune.

Cobb and his family had a long history of fighting for their community, particularly around infrastructure projects in West Oakland. In 1954, his family was part of an NAACP lawsuit challenging the U.S. Post Office’s decision to place its main facility in the neighborhood, which wiped out an entire community of Black residents.

In 1964, they opposed the BART line down Seventh Street—the “Harlem of the West.” Later, Cobb was deeply involved in successfully rerouting the Cypress Freeway out of the neighborhood after the Loma Prieta earthquake.

The 980 Freeway, a 1.6-mile stretch, created an ominous barrier severing West Oakland from Downtown. Opposition stemmed from its very existence and the national practice of plowing freeways through Black communities with little input from residents and no regard for health, economic, or social impacts. By the time Cobb stood before the bulldozer, construction was inevitable, and his fight shifted toward jobs and economic opportunity.

Fast-forward 45 years: Cobb recalled the story at a convening of “Super OGs” organized to gather input from legacy residents on reimagining the corridor. He quickly retrieved his framed Tribune front page, adding a new dimension to the conversation about the dedication required to make change. Themes of harm repair and restoration surfaced again and again, grounded in memories of a thriving, cohesive Black neighborhood before the freeway.

The Lasting Scar

The 980 Freeway was touted as a road to prosperity—funneling economic opportunity into the City Center, igniting downtown commerce, and creating jobs. Instead, it cut a gash through the city, erasing 503 homes, four churches, 22 businesses, and hundreds of dreams. A promised second approach to the Bay Bridge never materialized.

Planning began in the late 1940s, bulldozers arrived in 1968, and after years of delays and opposition, the freeway opened in 1985. By then, Oakland’s economic engines had shifted, leaving behind a 600-foot-wide wound that resulted in fewer jobs, poorer health outcomes, and a divided neighborhood. The harm of displacement and loss of generational wealth was compounded through redlining, disinvestment, drugs, and the police state. Many residents fled to outlying cities, while those who stayed carried forward the spirit of perseverance.

The Big Picture

At stake now is up to 67 acres of new, buildable land in Downtown West Oakland. This time, we must not repeat the institutional wrongs of the past. Instead, we must be as deliberate in building a collective, equitable vision as planners once were in destroying communities.

EVOAK!’s strategy is rooted in four pillars: health, housing, economic development, and cultural preservation. These were the very foundations stripped away, and they are what they aim to reclaim. West Oakland continues to suffer among the worst social determinants of health in the region, much of it linked to the three freeways cutting through the neighborhood.

The harms of urban planning also decimated cultural life, reinforced oppressive public safety policies, underfunded education, and fueled poverty and blight.

Healing the Wound

West Oakland was once the center of Black culture during the Great Migration—the birthplace of the Black Panther Party and home to the “School of Champions,” the mighty Warriors of McClymonds High. Drawing on that legacy, we must channel the community’s proud past into a bold, community-led future that restores connection, sparks innovation, and uplifts every resident.

Two years ago, Caltrans won a federal Reconnecting Communities grant to fund Vision 980, a community-driven study co-led by local partners. Phase 1 launched in Spring 2024 with surveys and outreach; Phase 2, a feasibility study, begins in 2026. Over 4,000 surveys have already been completed. This once-in-a-lifetime opportunity could transform the corridor into a blank slate—making way for accessible housing, open space, cultural facilities, and economic opportunity for West Oakland and the entire region.

Leading with Community

In parallel, EVOAK! is advancing a community-led process to complement Caltrans’ work. EVOAK! is developing a framework for community power-building, quantifying harm, exploring policy and legislative repair strategies, structuring community governance, and hosting arts activations to spark collective imagination. The goal: a spirit of co-creation and true collaboration.

What EVOAK! Learned So Far

Through surveys, interviews, and gatherings, residents have voiced their priorities: a healthy environment, stable housing, and opportunities to thrive. Elders with decades in the neighborhood shared stories of resilience, community bonds, and visions of what repair should look like.

They heard from folks like Ezra Payton, whose family home was destroyed at Eighth and Brush streets; Ernestine Nettles, still a pillar of civic life and activism; Tom Bowden, a blues man who performed on Seventh Street as a child 70 years ago; Queen Thurston, whose family moved to West Oakland in 1942; Leo Bazille who served on the Oakland City Council from 1983 to 1993; Herman Brown, still organizing in the community today; Greg Bridges, whose family’s home was picked up and moved in the construction process; Martha Carpenter Peterson, who has a vivid memory of better times in West Oakland; Sharon Graves, who experienced both the challenges and the triumphs of the neighborhood; Lionel Wilson, Jr., whose family were anchors of pre-freeway North Oakland; Dorothy Lazard, a resident of 13th Street in the ’60s and font of historical knowledge; Bishop Henry Williams, whose simple request is to “tell the truth,” James Moree, affectionately known as “Jimmy”; the Flippin twins, still anchored in the community; and Maxine Ussery, whose father was a business and land owner before redlining.

EVOAK! will continue to capture these stories and invites the public to share theirs as well.

Beyond the Block Party

The 980 Block Party is just the beginning. Beyond this one-day event, EVOAK! Is building a long-term process to ensure West Oakland’s future is shaped by those who lived its past. To succeed, EVOAK! Is seeking partners across the community—residents, neighborhood associations, faith groups, and organizations—to help connect with legacy residents and host conversations.

980 Block Party Event Details
Saturday, Oct. 25
10 a.m. – 4 p.m.
Preservation Park, 1233 Preservation Park Way, Oakland, CA 94612
980BlockParty.org
info@evoak.org