Bay Area

Oakland Organizations Champion Financial Literacy Empowering Residents with Vital Resources

Rising numbers of unbanked or underbanked individuals, largely due to unmet minimum balance requirements, have become a growing concern. However, organizations across Oakland are stepping up, waging a war against the financial illiteracy that’s plaguing some residents. Up to 4% of Alameda County’s residents lack access to basic banking services, with Black and Hispanic communities making up the majority of that unbanked or underbanked population.

Published

2 years ago

December 26, 2023

Magaly Muñoz

Darlene Goins, head of Philanthropy & Community Impact, President of Wells Fargo Foundation Steve Hitchcock, Regional Branch Network Executive, Wells Fargo, Financial Coach Dr. Joaquin Wallace, President of Program Operations, Operation HOPE Lance Triggs and Sonya Verdine.

By Magaly Muñoz

Up to 4% of Alameda County’s residents lack access to basic banking services, with Black and Hispanic communities making up the majority of that unbanked or underbanked population. The term ‘unbanked’ describes people without a checking or savings account, while ‘underbanked’ describes people who have checking or savings accounts but often rely on alternative financial solutions like money orders and payday loans rather than conventional loans and credit cards.

Recently, the downtown Oakland Wells Fargo branch redesigned their bank to include a Hope Inside center in partnership with Operation HOPE, an organization centered around expanding economic opportunities for underserved communities.

The center features free access to financial coaches who work with individuals to gain financial assistance and guidance, such as helping improve credit scores.

Dr. Joaquin Wallace is one of the financial coaches at the Oakland branch who meets one-on-one with clients to provide credit money management solutions and develop strategic plans to assist them with reaching their financial goals.

He’s created a seven-step blueprint for attaining generational wealth. This includes acknowledging that your background and culture have significant influence on how you view finances, focusing on reprogramming financial trauma and gaining financial edification through literacy programs.

He shared that it can be difficult for some to accept their financial struggles because their environment might not allow for these immediate understandings because for many, money is not openly discussed in their communities.

“Money is a topic that is not communicated about — it’s taboo. And so first, you have to at least feel comfortable enough to have this conversation,” Wallace said.

Despite the initial roadblocks, the branch is seeing success with the program. Fifty-seven percent of the clients at the Hope Inside center have increased their credit score by an average of 19 points; 47% of the clients increased their savings by a median of $141; and 50% of clients have successfully reduced their debt by a median of $364.

Sonya Verdine, an Oakland resident of four years, is one of the success stories that Oakland Wells Fargo has helped since their soft launch in 2022.

Verdine’s life has been a rollercoaster of challenges including homelessness, mental health struggles and health scares that ultimately pushed her to improve her life, starting with attempting to correct the financial choices she’d made up to that point.

She was introduced to Wallace’s seven-step generational wealth method which provided her with a roadmap to get her on the right track to financial stability. Since visiting the Hope Inside center, Verdine has seen her credit score go up 200 points and she’s saving almost 10% of her income every month with a goal to someday buy her own home.

“You can take this program, you can start from literally nothing, and the program can help you build because they offer a variety of other services,” Verdine said. “It will be time well spent to participate in this program.”

Another organization that has long taken the reins to combat financial illiteracy and break the cycle of poverty is United Way Bay Area (UWBA), a program that assists families in the region to find financial stability.

Nicole Harden, Vice President of Economic Success at UWBA, says that their Sparkpoint program, which features centers scattered across the Bay Area that help low to middle income families establish financial goals, has grown tremendously since its inception in 2009. Anyone can come into one of their 23 centers to consult with a financial coach to receive guidance on how to increase their income, boost their credit, augment their savings, or reduce their debt.

She shared that it’s important for people to not feel embarrassed when talking about their financial struggles. Organizations like UWBA exist to help provide resources that they know are often inaccessible to underserved communities.

Harden explained that their centers not only cater to low-income families but see a significant number of women of color seeking assistance. As a result, they’ve taken the steps to ensure their programs are culturally competent to make conversations easier and more comfortable.

“We operate from the assumption that folks are creative, resourceful and whole. People have been making it all along, people aren’t broken. There’s systems that are broken, but this is an opportunity to work within the systems and help folks figure out how to navigate that,” she said.

Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper.

Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities.

The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper. Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities. The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Oakland Post: Week of November 5 – 11, 2025

The printed Weekly Edition of the Oakland Post: Week of November 5 – 11, 2025

Published

5 days ago

November 7, 2025

Oakland Post

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Oakland Post: Week of October 29 – November 4, 2025

The printed Weekly Edition of the Oakland Post: Week of October 29 – November 4, 2025

Published

1 week ago

November 3, 2025

Oakland Post

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Past, Present, Possible! Oakland Residents Invited to Reimagine the 980 Freeway

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Published

2 weeks ago

October 27, 2025

Oakland Post

Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.

By Randolph Belle
Special to The Post

Join EVOAK!, a nonprofit addressing the historical harm to West Oakland since construction of the 980 freeway began in 1968, will hold a block party on Oct. 25 at Preservation Park for a day of imagination and community-building from 10 a.m. to 4 p.m.

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Activities include:

Interactive Visioning: Site mapping, 3-D/digital modeling, and design activities to reimagine housing, parks, culture, enterprise, and mobility.
Story & Memory: Oral history circles capturing life before the freeway, the rupture it caused, and visions for repair.
Data & Policy: Exhibits on health, environment, wealth impacts, and policy discussions.
Culture & Reflection: Films, installations, and performances honoring Oakland’s creativity and civic power.

The site of the party – Preservation Park – itself tells part of the story of the impact on the community. Its stately Victorians were uprooted and relocated to the site decades ago to make way for the I-980 freeway, which displaced hundreds of Black families and severed the heart of West Oakland. Now, in that same space, attendees will gather to reckon with past harms, honor the resilience that carried the community forward, and co-create an equitable and inclusive future.

A Legacy of Resistance

In 1979, Paul Cobb, publisher of the Post News Group and then a 36-year-old civil-rights organizer, defiantly planted himself in front of a bulldozer on Brush Street to prevent another historic Victorian home from being flattened for the long-delayed I-980 Freeway. Refusing to move, Cobb was arrested and hauled off in handcuffs—a moment that landed him on the front page of the Oakland Tribune.

Cobb and his family had a long history of fighting for their community, particularly around infrastructure projects in West Oakland. In 1954, his family was part of an NAACP lawsuit challenging the U.S. Post Office’s decision to place its main facility in the neighborhood, which wiped out an entire community of Black residents.

In 1964, they opposed the BART line down Seventh Street—the “Harlem of the West.” Later, Cobb was deeply involved in successfully rerouting the Cypress Freeway out of the neighborhood after the Loma Prieta earthquake.

The 980 Freeway, a 1.6-mile stretch, created an ominous barrier severing West Oakland from Downtown. Opposition stemmed from its very existence and the national practice of plowing freeways through Black communities with little input from residents and no regard for health, economic, or social impacts. By the time Cobb stood before the bulldozer, construction was inevitable, and his fight shifted toward jobs and economic opportunity.

Fast-forward 45 years: Cobb recalled the story at a convening of “Super OGs” organized to gather input from legacy residents on reimagining the corridor. He quickly retrieved his framed Tribune front page, adding a new dimension to the conversation about the dedication required to make change. Themes of harm repair and restoration surfaced again and again, grounded in memories of a thriving, cohesive Black neighborhood before the freeway.

The Lasting Scar

The 980 Freeway was touted as a road to prosperity—funneling economic opportunity into the City Center, igniting downtown commerce, and creating jobs. Instead, it cut a gash through the city, erasing 503 homes, four churches, 22 businesses, and hundreds of dreams. A promised second approach to the Bay Bridge never materialized.

Planning began in the late 1940s, bulldozers arrived in 1968, and after years of delays and opposition, the freeway opened in 1985. By then, Oakland’s economic engines had shifted, leaving behind a 600-foot-wide wound that resulted in fewer jobs, poorer health outcomes, and a divided neighborhood. The harm of displacement and loss of generational wealth was compounded through redlining, disinvestment, drugs, and the police state. Many residents fled to outlying cities, while those who stayed carried forward the spirit of perseverance.

The Big Picture

At stake now is up to 67 acres of new, buildable land in Downtown West Oakland. This time, we must not repeat the institutional wrongs of the past. Instead, we must be as deliberate in building a collective, equitable vision as planners once were in destroying communities.

EVOAK!’s strategy is rooted in four pillars: health, housing, economic development, and cultural preservation. These were the very foundations stripped away, and they are what they aim to reclaim. West Oakland continues to suffer among the worst social determinants of health in the region, much of it linked to the three freeways cutting through the neighborhood.

The harms of urban planning also decimated cultural life, reinforced oppressive public safety policies, underfunded education, and fueled poverty and blight.

Healing the Wound

West Oakland was once the center of Black culture during the Great Migration—the birthplace of the Black Panther Party and home to the “School of Champions,” the mighty Warriors of McClymonds High. Drawing on that legacy, we must channel the community’s proud past into a bold, community-led future that restores connection, sparks innovation, and uplifts every resident.

Two years ago, Caltrans won a federal Reconnecting Communities grant to fund Vision 980, a community-driven study co-led by local partners. Phase 1 launched in Spring 2024 with surveys and outreach; Phase 2, a feasibility study, begins in 2026. Over 4,000 surveys have already been completed. This once-in-a-lifetime opportunity could transform the corridor into a blank slate—making way for accessible housing, open space, cultural facilities, and economic opportunity for West Oakland and the entire region.

Leading with Community

In parallel, EVOAK! is advancing a community-led process to complement Caltrans’ work. EVOAK! is developing a framework for community power-building, quantifying harm, exploring policy and legislative repair strategies, structuring community governance, and hosting arts activations to spark collective imagination. The goal: a spirit of co-creation and true collaboration.

What EVOAK! Learned So Far

Through surveys, interviews, and gatherings, residents have voiced their priorities: a healthy environment, stable housing, and opportunities to thrive. Elders with decades in the neighborhood shared stories of resilience, community bonds, and visions of what repair should look like.

They heard from folks like Ezra Payton, whose family home was destroyed at Eighth and Brush streets; Ernestine Nettles, still a pillar of civic life and activism; Tom Bowden, a blues man who performed on Seventh Street as a child 70 years ago; Queen Thurston, whose family moved to West Oakland in 1942; Leo Bazille who served on the Oakland City Council from 1983 to 1993; Herman Brown, still organizing in the community today; Greg Bridges, whose family’s home was picked up and moved in the construction process; Martha Carpenter Peterson, who has a vivid memory of better times in West Oakland; Sharon Graves, who experienced both the challenges and the triumphs of the neighborhood; Lionel Wilson, Jr., whose family were anchors of pre-freeway North Oakland; Dorothy Lazard, a resident of 13th Street in the ’60s and font of historical knowledge; Bishop Henry Williams, whose simple request is to “tell the truth,” James Moree, affectionately known as “Jimmy”; the Flippin twins, still anchored in the community; and Maxine Ussery, whose father was a business and land owner before redlining.

EVOAK! will continue to capture these stories and invites the public to share theirs as well.

Beyond the Block Party

The 980 Block Party is just the beginning. Beyond this one-day event, EVOAK! Is building a long-term process to ensure West Oakland’s future is shaped by those who lived its past. To succeed, EVOAK! Is seeking partners across the community—residents, neighborhood associations, faith groups, and organizations—to help connect with legacy residents and host conversations.

980 Block Party Event Details
Saturday, Oct. 25
10 a.m. – 4 p.m.
Preservation Park, 1233 Preservation Park Way, Oakland, CA 94612
980BlockParty.org
info@evoak.org