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Science Shows March Madness Fans Cannot Resist an Underdog

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In this Friday, March 16, 2012 file photo, Lehigh's Gabe Knutson (42), B.J. Bailey (32), Jordan Hamilton (44), Holden Greiner (20), John Adams (4) and Justin Maneri (31) celebrate after winning an NCAA tournament second-round college basketball game against Duke in Greensboro, N.C.  Lehigh won 75-70. If you got that warm-'n-fuzzy feeling the weekend Lehigh beat Duke or the year N.C. State socked Phi Slama Jama or the time Butler almost did it, you are not alone. (AP Photo/Chuck Burton, File)

In this Friday, March 16, 2012 file photo, Lehigh’s Gabe Knutson (42), B.J. Bailey (32), Jordan Hamilton (44), Holden Greiner (20), John Adams (4) and Justin Maneri (31) celebrate after winning an NCAA tournament second-round college basketball game against Duke in Greensboro, N.C. Lehigh won 75-70. (AP Photo/Chuck Burton, File)

EDDIE PELLS, AP National Writer

If you got that warm-‘n-fuzzy feeling the weekend Lehigh beat Duke or the year N.C. State socked Phi Slama Jama or the time Butler almost did it, you are not alone.

The science shows, again and again, that we can’t resist pulling for the teams called the Anteaters (that’s UC Irvine). Or for the UABs of the world to upend the UCLAs. For the time-tested crowd pleaser, the No. 12 seed, and for anyone else with the label ‘underdog’ when March Madness rolls around.

About a dozen studies over the past 25 years have shown, in one way or another, that we, as sports fans, are inexorably drawn to the team with the odds stacked against it.

“It’s the prominent narrative in sports,” said Nadav Goldschmied of University of San Diego, who collaborated on one of the studies.

This penchant runs counter to almost everything else we’re wired to think. Scientific studies show people want to be associated with success and that our self-esteem grows when we’re part of the “in” crowd. Walk one well-dressed job candidate through the door, then follow him up with a schlub, and the studies show the majority of us favor the person who appears more attractive, almost regardless of their credentials.

But take that same dynamic into a sporting contest, where it’s a scraggly No. 14 seed against a polished No. 3, and the perceptions change.

One of Goldschmied’s studies had people watch a basketball game between two relatively unknown European teams after reading different write-ups about the rivalry. One group was led to believe Team A had won the last 15 meetings; the other was led to believe Team B had won all those games. Who they rooted for tilted based on who they considered the underdog.

Furthermore, in both cases, the team perceived as the underdog was viewed as the team giving more effort with less ability.

“That’s just the story we tell ourselves,” Goldschmied said. “We don’t have to look too deep to figure it out.”

One minor detail: It’s not always true.

Another study conducted by an Ohio State professor showed that groups that felt they had more to lose actually tried harder, which basically tears apart the whole theory that the Lafayettes, Eastern Washingtons and Belmonts of the world will be laying more on the line this week than Kentucky, Kansas and Wisconsin.

In this study, college students were asked to perform a simple task, and were told a group of students from another specific college was doing the same work.

In the studies where one of the competing schools was listed appreciably higher in the U.S. News and World Report college rankings, the students from that school completed about 30 percent more of the task — in short, they worked harder — than when they were competing against a college ranked better or equal to theirs.

Conclusion: “The motivation gains were there when students felt their group’s superior status was threatened,” said the study’s co-author, Robert Lount of Ohio State’s Fisher College of Business.

“We came at it from a completely different angle, which was, we know we like to avoid losing more than we appreciate the joy of winning,” Lount said. “If you think of your own team as favored, the team may work especially hard to make sure it comes out on top.”

For all our love of underdogs, there are a few exceptions.

If a person has a specific rooting interest in a team — say the college they graduated from — they tend to favor that team, even if the team isn’t the underdog.

It helps explain a study that found when big-conference teams are seeded better in games against mid-majors in the tournament, the Vegas point spread for the big-conference teams is inflated by an average of about two points a game.

“You look at the power conferences, and you see their following is much stronger than those of the smaller schools,” said the study’s co-author, Jim Lackritz, a statistics expert at San Diego State. “People put their money where their hearts are and that drives the line up.”

All of which could serve as good advice for people picking against point spreads over the next few weeks.

The majority of us, though, will fill out brackets — no point spreads involved — based on feel and feeling. Many will pay scant attention to the fact that double-digit seeds have won a mere 41 of 172 games during the opening week — less than 24 percent — over the past five years.

Seems like more, doesn’t it?

Well, we’re wired to remember it that way.

Quick quiz: Who won the fight at the end of the first “Rocky” movie?

Answer: Apollo Creed.

But in a study Goldschmied is currently conducting, he said a majority of those asked answered “Rocky.”

“We will bend our memory,” Goldschmied said. “We have forced our memory to change just to fit the underdog story. It’s because of the underdog mode in all of us.”

___

Follow Eddie Pells on Twitter at http://www.twitter.com/epells

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Business

Sacramento Kings and Black-Owned Digital License Plate Firm Enter History-Making Partnership

Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings’ season opener at Golden 1 Center, witnessing players debut the company’s patch. Reviver proudly supports the Sacramento Kings’ community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).

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Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings' season opener at Golden 1 Center, witnessing players debut the company's patch. Reviver proudly supports the Sacramento Kings' community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).
Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings' season opener at Golden 1 Center, witnessing players debut the company's patch. Reviver proudly supports the Sacramento Kings' community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).

By Antonio Ray Harvey, California Black Media 

Reviver, the world’s first digital license plate and connected vehicle platform, has entered into a history-making jersey patch partnership with the Sacramento Kings, team officials announced right before the team’s season opener on Oct. 24.

The collaboration establishes Reviver as the first Black-founded technology jersey patch partner in the National Basketball Association (NBA).

The Reviver logo now appears on the left front strap of Kings’ uniforms.

Reviver founder and Chief Strategy Officer Neville Boston was in attendance to see the company’s patch worn by the Kings, during a game with the Minnesota Timberwolves at Golden 1 Center in downtown Sacramento.

“It was an absolutely amazing night. More than I ever expected,” Boston told California Black Media (CBM). “The Sacramento Kings have been incredible. On a national, and maybe a worldwide level, this partnership raises the profile of Reviver with the assistance of (Kings chairman and CEO) Vivek Ranadivé and the Kings.”

According to the Kings’ brass, Reviver, supported by the Black Star Fund, a Black-led venture capital firm based in Sacramento, is now an official “innovation partner” of the Kings and Golden 1 Center; a presenting partner of “Capitalize Technology,” a King’s corporate social investment initiative; and the exclusive digital license plate of the Sacramento Kings.

Headquartered in Granite Bay, a suburb of Sacramento, Reviver was born from a vision to modernize and streamline the vehicle registration renewal process. On Jan. 1, 2023, the state of California joined Georgia, Colorado, Michigan, and Arizona as states that have approved digital license plates for use statewide, after Reviver completed a four-year pilot program that evaluated a replacement for metal plates.

About 10,000 California drivers bought digital plates during the pilot program. Vehicles registered with the state are eligible to adopt the new high-tech tags. Reviver existence was made possible when Gov. Gavin Newsom signed Assembly Bill (AB) 984 in September 2022.

Under that law, California vehicle owners can update their titles, registrations, and other records remotely. In addition, the digital license “RPlate” includes a flashing message if a vehicle is reported stolen or if there is an Amber Alert.

Ranadivé is spreading the news that Reviver has international potential.

“This jersey patch partnership with Reviver continues the Kings long tradition of using our global platform to promote innovation and technology,” Ranadivé stated. “It’s particularly exciting to showcase a homegrown company that was part of our Kings Capitalize program. This is just the beginning of our work together, and we look forward to helping Reviver in its mission to modernize the driving experience.”

The commercial use of patches in professional basketball all began in 2009 when the Women’s Basketball Association (WNBA) Phoenix Mercury removed its name to replace it with sponsor, LifeLock, an identity-theft protection company. The landmark deal netted a contract worth about $1 million annually.

Kindra Montgomery-Block, vice president of diversity, equity, and social impact for the Sacramento Kings, was the integral facilitator who assisted Boston and his team in connecting with the sports franchise that is boasting 40 years in the Capital City.

“This partnership between the Kings and Reviver, backed by the Black Star Fund, will invest in the Sacramento community to promote technology and innovation in the region,” Montgomery-Block stated. “Reviver will support the Sacramento Kings community and diversity, equity, and inclusion initiatives.”

Editor’s Note: Neville Boston is a California Black Media board member.

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Black History

Martial Artist Victor Moore: An American Karate and Kickboxing Pioneer

Throughout his career, Moore defeated many national champions, including Joe Lewis, Mike Stone, and Bill “Superfoot” Wallace. Moore placed in every tournament he competed in from 1965 until his retirement in 1975, defeating renowned national champions such as Mike Foster, Chuck Norris, Fred Wren, Glenn Keeney, James Hawkes, and Jim Kelly. Moore emphasizes that winning or losing does not diminish a champion’s credibility — they are all champions in his eyes.

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Photo Courtesy of BlackPast.Org
Photo Courtesy of BlackPast.Org

By Tamara Shiloh

Victor Moore, born on Aug. 23, 1943, holds a 10th-degree Black Belt in Karate and is a four-time world karate champion.

As one of the chief instructors under Robert Trias in the Shuri-ryu Karate system, Moore was also among the first ten members of the Trias International Society. Over his 50-year martial arts career, he trained in various styles, including Chito-ryu with William J. Dometrich, Judo, Kempo, and Bondo karate.

Moore began his martial arts journey at the age of 7 in Cincinnati, lifting weights and reading Charles Atlas books to guide his training. By age 9, he had learned the basics of jujitsu and judo, and at 12, he began training in Kempo karate under Ronald Williams, who awarded him his first black belt after five years of instruction.

In 1961, Moore expanded his training by joining a judo school led by Ray Hughes and later trained in Gyu Ryu-karate under Harvey Eubanks. He studied Kempo with Bill Dometrich and continued exploring different karate styles. Instructors at the time, required students to start as white belts in each new style, even if they held black belts elsewhere, which shaped Moore’s adaptability.

Chung Ling, an exchange student from China, introduced Moore and others to Chuan Fa, enhancing Moore’s understanding of martial arts. He also took up judo at a school in Cincinnati, where he earned his brown belt, and trained in karate with Jim Wax, who had studied under the Shimabuku brothers. Moore’s toughness was further honed by his boxing experience at the 9th Street YMCA, where he became a sparring partner for Tiger Joe Harris.

At Central State University, Professor Barry Yasuto trained Moore in Shotokan karate, but Moore was denied entry to the Japanese Karate Association, possibly due to his race. After returning to Cincinnati, Moore opened his first karate school and began competing in national tournaments. He traveled across the U.S., eventually meeting Robert Trias, who became his mentor and helped him rise to the second-degree black belt level. Under Trias, Moore continued training in Kempo and Goju-Ryu styles.

Moore also trained under Dr. Maung Gyi, learning Bondo karate, stick fighting, and kickboxing. In 1973, Moore and Joe Lewis introduced kickboxing to America on the Merv Griffin TV show. Moore competed in the first kickboxing tournament in the U.S., facing Jim Harrison in a historic fight.

Throughout his career, Moore defeated many national champions, including Joe Lewis, Mike Stone, and Bill “Superfoot” Wallace. Moore placed in every tournament he competed in from 1965 until his retirement in 1975, defeating renowned national champions such as Mike Foster, Chuck Norris, Fred Wren, Glenn Keeney, James Hawkes, and Jim Kelly. Moore emphasizes that winning or losing does not diminish a champion’s credibility — they are all champions in his eyes.

Moore continues to teach martial arts, working with instructors and students nationwide. His daughters, Vickie and Vonnie, and his son, Vanceston, also train under his guidance.

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Bay Area

Cal State East Bay Athletic Department Holds Hall of Fame Gala

The university honored exceptional athletes, teams, and coaches at their annual celebration before 200 guests. The Class of 2024 included the 1999-2000 Pioneer Softball Team that won the Cal Pac Championship in 2000 and went on to win the first two games of the NAIA Region II Playoffs and combined 32-3 in CalPac over the two seasons.

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Honoree Lorenzo Hall of CSUEB's Men's Basketball Team 1986-1990 surrounded by his family at the CSUEB 2024 Pioneer Hall of Fame Gala at the Pioneer Gymnasium in Hayward, California. Photo Courtesy of Dr. LaQuitta Simms.
Honoree Lorenzo Hall of CSUEB's Men's Basketball Team 1986-1990 surrounded by his family at the CSUEB 2024 Pioneer Hall of Fame Gala at the Pioneer Gymnasium in Hayward, California. Photo Courtesy of Dr. LaQuitta Simms.

By Carla Thomas

California State University East Bay Athletics (CSUEB) hosted their 2024 Pioneer Hall of Fame Gala at the Pioneer Gymnasium in Hayward on Saturday, Oct. 19.

The university honored exceptional athletes, teams, and coaches at their annual celebration before 200 guests.

The Class of 2024 included the 1999-2000 Pioneer Softball Team that won the Cal Pac Championship in 2000 and went on to win the first two games of the NAIA Region II Playoffs and combined 32-3 in CalPac over the two seasons.

The 1999 CalPac Player of the Year was Pioneer Hall-of-Famer Danielle Stines and also on the 1999 team was Pioneer Hall-of-Famer Angel Alcorcha.

In 2000, the Pioneers swept the premier CalPac Awards, and Rachel Abrams was named Player of the Year, Christy Smith was named Pitcher of the Year, and Karen Lee Yoder (Matteson) was named Coach of the Year. Their team record for batting average in 1999 still stands after 25 years with an amazing combined .347.

Lorenzo Hall of CSUEB’s Men’s Basketball Team 1986-1990 was recognized for his achievements as a two-time All-NCAC selection, ranking in the top-10 in program history for assists, steals, free throw percentage and scoring.

At the time of his graduation, Hall held NCAC records for assists and steals. He also served as an assistant coach for the Pioneers after his playing career and created the nonprofit First Step Basketball to guide the next generation of young athletes.

Inductee and Women’s Gymnastics Coach Dorie Krepton of 1971-1985 led the team through winning 145 of 171 meets, 84% of their competition.

Through her 14 years of leading the Pioneers, Krepton coached the program to five Golden Gate Conference Championships, and the team qualified and participated in six NCAA Gymnastics National Championships. She also coached 10 All-American Athletes, including Pioneer Hall of Famers Holly Moore Leonard and Janet Kramer.

The seven-time Coach of the Year honoree served as Kinesiology and Physical Education professor emeritus at Cal State East Bay, which offered a degree option in exercise nutrition in the Kinesiology Department.

Bob Olsen of the CSUEB Men’s Track and Field Team, 1976-1979, was a member of 1977 NCAA Division II National Championship team and the two-time Far Western Conference Champion in pole vault, 1978 and 1979. Olsen was a four-time All-Conference selection and in 1976, Olsen became the first freshman pole vaulter in Division II to clear 16 feet.

Olsen was in the top 10 in the pole vault at the NCAA Division II Championships four times in his career.

Honoree Kulwant Singh served as the men’s and women’s assistant soccer coach from 1983-1990. The women’s team won six straight conference championships from 1984 to 1989. Singh served on the coaching staff alongside Pioneer Hall of Famer Colin Lindores.

In 1985, Singh coached the women’s team to an undefeated regular season (18-0) and lost to UC Santa Barbara on a golden goal in the NCAA playoffs. Singh was assistant coach for the 1988 NCAA Division II Women’s Soccer Championship team and helped the 1989 men’s soccer team reach the NCAA Division II Championship semifinals.

Singh also played on the pitch as a Pioneer before coaching in Hayward and currently serves as commissioner for the Central Valley Conference.

The inductees also participated in several days of alumni activity, beginning with Pioneer Alumni Day on Thursday, Oct. 17.

With the addition of the new members, the Pioneers Hall of Fame now features 119 individuals and four teams.

During sports seasons, the Pioneer Gymnasium is open to the public, and guests can view the school’s Hall of Fame Wall.

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