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Target Boycotts and its Effect on Both Sides of the Black Dollar

BLACKPRESSUSA NEWSWIRE — The sentiments of this Target employee highlight a key issue: while boycotts send a clear message to corporations, they can also inadvertently harm small Black businesses and working-class consumers.

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By Dr. Patrise Holden, Washington Informer
Special to Black Press USA

Black and Hispanic street vendors, positioned along the street in front of Target, expressed worry that decreased foot traffic from sustained boycotting will affect their ability to make a living, and possibly put them out of business. (Photo/Dr. Patrise Holden)

Black and Hispanic street vendors, positioned along the street in front of Target, expressed worry that decreased foot traffic from sustained boycotting will affect their ability to make a living, and possibly put them out of business. (Photo/Dr. Patrise Holden)

Signs in hand, on April 19th, a small crowd of about 10 people gathered in front of the Target at 14th and Columbia Road NW, Washington, DC. Voices raised, as part of a three-day economic blackout from April 18 to April 20, the crowd marched while urging Black and Hispanic shoppers to refrain from purchasing from Target, which has been criticized for its stance on diversity, equity, and inclusion (DEI). Ongoing national boycotts launched as a protest against Target’s cessation of diversity, equity, and inclusion (DEI) initiatives, have ignited a powerful economic and cultural conversation and corresponding action from Black communities across the nation. Backed by spiritual and community leaders, including Pastor Jamal Bryant, who initiated a 40-day fast from shopping at Target, the movement has drawn national attention. The goal is to harness the power of Black dollars to demand respect, representation, and equity.

Boycotts Heighten Economic Stress for Many African Americans

While many celebrate the boycott as a bold stand for economic justice, its ripple effects have been complicated, especially for many within the very community that it is meant to empower. Emmy award-winning host, actress, and multi-NAACP Image Award winner Tabitha Brown, who has partnered with Target on several successful product lines, expressed concern in a January 2025 livestream over the long-term effects of the Target boycott on Black-owned businesses. “As disheartening as it is for me, I am not the only one affected by this. It is for so many of us who worked so very hard to finally be seen. Contrary to what the world might tell you, it has been very hard for Black-owned businesses to hit shelves,” said Brown.

Under immense pressure from boycott participants to pull their products from Target and Walmart shelves, Brown sought to educate the public gently regarding the finances and logistics required to pull products from national stores. “You have to have a place to store it, another place to sell it, which is almost impossible sometimes. Even if you sell online, it’s a process, and everyone does not have the availability or the space to house their own products.” Employees within the company are also feeling the strain. A middle-aged African American female Target worker at the 14th and Columbia location, under anonymity, said, “Although this location has not seen reduced traffic due to the boycotts, I have colleagues in other Targets that have had their hours cut due to low sales. Some Targets have had to lay off workers, and yes, a high number of these workers are Black. Black mothers and Black families are trying to work hard to feed their kids. We can’t say we are uplifting the Black dollar and impoverishing working-class people at the same time.”

The sentiments of this Target employee highlight a key issue: while boycotts send a clear message to corporations, they can also inadvertently harm small Black businesses and working-class consumers. African Americans shopping during the active Target boycott expressed frustration, indicating that they cannot afford to buy from multiple independent Black-owned vendors online, each with separate shipping costs and separate delivery dates and times. A young African American couple, six-month-old baby in hand, related, “In theory, I support the boycotts. I’d love to do it because control of Black dollars uplifts our people.  But I have two children and limited transportation,” said the mother. “I honestly don’t have the money to pay online separate shipping fees and lose the savings of Target sales and specials, which would not be available by buying from each individual website.”

Boycotts: Celebrated Yet Questioned by Small Vendors and Many Consumers

The Target boycott has been undeniably successful in raising awareness and showing the collective power of the Black dollar. However, many African Americans say that it is essential to strategize more to ensure that economic protests do not unintentionally weaken the very ecosystem that it seek to empower. “For us to move forward, the movement doesn’t start with Target. When we focus within, lasting change from without always follows. I am for the boycotts, however, when we focus on us as a collective internally, I think the path to widespread, sustainable change becomes more attainable. Through it all, faith in God and working on changing the men and women in the mirror is how we continue to advance as a people,” said Richard B. Lewis, 37, upon exiting Target. Uniquely located, one block from the Metro, inside a multi-story mall containing a grocery store, a large electronics chain store, two major clothing retailers, and a shoe store, the Target at 14th and Columbia experiences high amounts of diverse shoppers and foot traffic.

Street vendors, exclusively Black and Hispanic, have fought city regulations for years for the right to sell products and retail along the street in front of the corporate giant.  Many vendors expressed worry that decreased foot traffic from sustained boycotting would affect their ability to make a living and possibly put them out of business. Miss Carol of My Virtue, a handbag and accessory vendor, said, “As entrepreneurs, many of us Black vendors depend on foot traffic and sales from customers shopping at Target. People who don’t even plan to shop with us become return clients because of the convenience of having so many diverse vendors right here outside the store. Revenue loss from decreased Target sales could mean financial ruin for many vendors out here.”

Understanding the devastating loss of revenue to vendors, small and large, Brown continued in her January livestream, “Businesses who were affected by DEI, you take all our sales and they dwindle down, and then those companies get to say, ‘oh your products are not performing,’ and they can remove them from the shelves.” When sales dip, companies re-evaluate shelf space. If Black-owned brands underperform, they can be quietly pulled from stores. In six months to a year, we could see a whitewashed version of Target and Walmart, places where Black retailers fought for decades to get representation, disappear overnight. Brown emphasized, “Sometimes, that is what they want, and in times like this, they are telling us that.”

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Black Artists in America, Installation Three Wraps at the Dixon Gallery and Gardens

TRI-STATE DEFENDER — With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit. 

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By Candace A. Gray | Tri-State Defender

The tulips gleefully greet those who enter the gates at the Dixon Gallery & Gardens on an almost spring day. More than 650,000 bulbs of various hues are currently on display. And they are truly breathtaking.

Inside the gallery, and equally as breathtaking, is the “Black Artists in America, From the Bicentennial to September 11” exhibit, which runs through Sunday, March 29. This is the third installment of a three-part series that started years ago and illustrates part of the Black experience through visual arts in the 20th century.

“This story picks up where part two left off,’’ said Kevin Sharp, the Linda W. and S. Herbert Rhea director for the Dixon. “This era is when we really start to see the emergence of these important Black artists’ agency and freedom shine through. They start to say and express what they want to, and it was a really beautiful time.”

With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit.

“Though [Davis] was from LA, he actually lived in Memphis for a decade,” said Sharp. “He was a dean at Memphis College of Art, and later opened the first gallery in New York owned and operated by black curators.”

Another featured artist is former NFL player, Ernie Barnes. His work is distinctive. Where have you seen one of his most popular paintings, Sugar Shack? On the end scene and credits of the hit show “Good Times.” His piece Saturday Night, Durham, North Carolina, 1974 is in this collection.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

The exhibit features other artists with Memphis ties, including abstract painter James Little, who was raised in a segregated Memphis and attended Memphis Academy of Art (before it was Memphis College of Art). He later moved to New York, became a teacher and an internationally acclaimed fixture in the art world in 2022 when he was named a Whitney Biennial selected artist at the Whitney Museum of American Art in New York.

Other artists like Romare Bearden, who had a Southern experience but lived up North, were featured in all three installments.

“During this period of time, he was a major figure,” said Sharp. “He wrote one of the first books on the history of African American art during a time when there were more Black academics, art teachers, more Black everything!”

Speaking of Black educators, Sharp said the head curator behind this tri-part series and Dixon’s partner in the arts is Earnestine Jenkins, Ph.D., an art history professor at the University of Memphis, who also earned a Master of Arts degree from Memphis State University (now UofM).  “We began working with Dr. Jenkins in 2018,” he said.

Sharp explained that it takes a team of curators, registrars, counterparts at other museums, and more, about three years to assemble an exhibit like this. It came together quite seamlessly, he added. Each room conjured up more jaw-dropping “wows” than the one before it. Each piece worked with the others to tell the story of Black people and their collective experience during this time period.

One of the last artists about whom Sharp shared information was Bettye Saar, who will turn 100 years old this year. She’s been working in Los Angeles for 80 years and is finally getting her due. Her medium is collages or assemblages, and an incredible work of hers is on display. She’s married to an artist and has two daughters, also artists.

The exhibit catalogue bears some of these artists’ stories, among other scholarly information.

The exhibit, presented by the Joe Orgill Family Fund for Exhibitions, is culturally and colorfully rich. It is a must see and admission to the Dixon is free.

Visit https://www.dixon.org/ to learn more.

Fun Facts: An original James Little design lives in the flooring of the basketball court at Tom Lee Park, and he makes and mixes his own paint colors.

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Grief, Advocacy, and Education: A Counselor Reflects on Black Maternal Health

SAN DIEGO VOICE & VIEWPOINT — Last month healthcare leaders, birth workers, and community members gathered to honor the legacy of Charleston native Dr. Janell Green Smith, a nurse-midwife and doctor of nursing practice who died in January from childbirth complications. She had participated in more than 300 births and specialized in helping Black women give birth safely.  

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By Jennifer Porter Gore | Word-In-Black | San Diego Voice and Viewpoint

In 2024, the number of U.S. mothers who died as a result of pregnancy or childbirth dropped compared to 2023. But while slightly fewer Black mothers died that year, they still had three times the mortality rate of white women.

South Carolina’s rates of maternal deaths outpaced even the national rates. In fact, the state’s overall rate of maternal deaths between 2019 and 2023 was higher than all but eight states and the District of Columbia.

Last month healthcare leaders, birth workers, and community members gathered to honor the legacy of Charleston native Dr. Janell Green Smith, a nurse-midwife and doctor of nursing practice who died in January from childbirth complications. She had participated in more than 300 births and specialized in helping Black women give birth safely.

Her death shocked the community and her colleagues who are determined to address concerns about Black maternal health. The event also covered the importance of protecting mental health during grief and of men’s role in solving the maternal health crisis.

As both a therapist and a father, Lawrence Lovell, a licensed professional counselor and founder of Breakthrough Solutions, discussed ways the event’s attendees could process their grief over Green Smith’s death. He also shared ways male partners can advocate for women’s maternal health during pregnancy and childbirth.

Lovell spoke not just as a therapist but also as a father whose own family had briefly crossed paths with Green Smith. The event, he said, emerged organically from a moment of collective mourning.

Despite the grief, “it was still, like, a really beautiful event, a much-needed event, and it almost felt like we were all giving each other a collective family hug,” says Lovell.

His connection to Green Smith, Lovell says, was brief but meaningful during his wife’s pregnancy with their second child. Green Smith was practicing at the same birthing center where they had their child. She began practicing in Greenville a short time later.Even that short connection carried significance for Lovell, given the small number of Black maternal health professionals.

Lovell did not initially plan to become a mental health practitioner; he chose the career path after graduating from college, when someone suggested he consider psychology. His interest deepened when he noticed how few Black men work in mental health.

“Being Black man and playing football in college, there weren’t a lot of people that look like me talking about mental health,” says Lovell. “[I wanted] to give people that look like me an opportunity to work with someone that looks like them.”

Working with Expectant and New Parents

Lovell often counsels couples preparing for parenthood by, helping partners understand what a successful pregnancy, childbirth, and postpartum recovery look like. That often means helping women manage postpartum depression.

As a man, Lovell says, it’s “humbling” that a woman “just trusts me enough to work with me through their pregnancy or their postpartum recovery.”

In his work, Lovell has noticed how few men understand pregnancy before they experience it with their partner. Because early pregnancy symptoms are often invisible, he says, men may underestimate how much support a mom-to-be actually needs.

“Sometimes they may not realize they don’t know much about pregnancy and what to expect in those three trimesters,” Lovell says. “I tell a lot of the men that just because you can’t see [she’s pregnant] doesn’t mean that she won’t appreciate your intense support in that first trimester.”

Education about pregnancy and postpartum recovery, he says, can change how men support their partners.

Teaching Advocacy in the Delivery Room

Another major focus of Lovell’s counseling is preparing men to advocate for mothers during labor.

“Helping men understand what pregnancy looks like: what delivery is going to look like, and what are the realistic expectations that I should have of myself in postpartum,” he says.

Lovell encourages partners to be honest about their expectations for what will happen during delivery. He helps them prepare for the big day by discussing the birth plan and knowing how to quickly recognize problems. Clear communication, he says, prevents misunderstandings.

He regularly trains men to ask their partners detailed questions about their expectations during and after pregnancy. Advocacy in medical settings can be especially important and requires attention to details the mother may not be able to address.

“It’s always important to fine-tune things and truly understand what helps your partner feel most supported,” Lovell says. “Instead of guessing, you should ask.”

Lovell recalls a moment during the birth of his first child when he had to take that role.

During the delivery, “I felt like something wasn’t as sanitary as I’d like it to be,” he says. “I asked, ‘Hey, can you switch those out? Can you change your gloves?’”

Lovell has a succinct but powerful message he regularly shares with clients’ families, and he shared it with attendees at last month’s event.

“Just to believe women,” he says. “I’ve worked with different couples, and sometimes I’m not really sure that there’s enough empathy from the men.”

That includes how women express pain.

“If a woman says, ‘my pain is at a nine,’ just because how you would express yourself at a nine is different than how she’s expressing herself at [that level] doesn’t mean you shouldn’t believe her,” he says.

Empathy, he says, can change outcomes far beyond the delivery room.

“We’ve got to believe women when they’re talking about their experiences and their feelings and their pain,” he says. “I think there’s a lot that we can prevent if we empathize better.”

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Future of Florida’s Black History Museum in Limbo

JACKSONVILLE FREE PRESS — A proposal sponsored by Tom Leek, a Republican from Ormond Beach, has now passed the Senate in back-to-back legislative sessions. But the House version, filed by Kiyan Michael, a Jacksonville Republican, did not receive final approval in either year, effectively stalling the effort.

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Jacksonville Free Press

Plans to establish a long-awaited Black history museum in Florida are once again on hold after legislation needed to advance the project failed to clear the state House for a second consecutive year, despite repeated approval in the Senate.

A proposal sponsored by Tom Leek, a Republican from Ormond Beach, has now passed the Senate in back-to-back legislative sessions. But the House version, filed by Kiyan Michael, a Jacksonville Republican, did not receive final approval in either year, effectively stalling the effort.

Under Florida law, identical or similar bills must pass both chambers before heading to the governor’s desk. Without House approval, the legislation has been unable to move forward, leaving the project in limbo. Long journey, contested location.

The proposed museum, formally known as the Florida Museum of Black History, has been years in the making, with lawmakers and community leaders framing it as a long-overdue institution to preserve and showcase the state’s African American heritage .A central point of contention has been the museum’s location. St. Augustine — widely recognized as the nation’s oldest city and a site deeply tied to both slavery and early Black history — emerged as the leading contender. Supporters argue the city’s historical significance makes it a natural home for the museum. However, competing interests and regional considerations have fueled debate, slowing consensus among lawmakers.

While the Senate-backed measure has consistently advanced, the lack of alignment in the House has underscored ongoing divisions about how and where the project should take shape.

The holdup in the Florida House appears to be less about opposition to the museum itself and more about a combination of procedural bottlenecks, unresolved structural issues, and lingering disagreements over how the project should be formalized and governed.

Despite the legislative setbacks, Republican Gov. Ron DeSantis has publicly voiced support for the museum. Speaking last month during the unveiling of a statue of abolitionist Frederick Douglass in St. Augustine, DeSantis said the project would move forward “one way or another,” signaling an intent to see the museum built regardless of legislative hurdles.

The anticipated museum has already cleared several hurdles. St. Johns County signed an agreement last year with Florida Memorial University to use the land that once housed its campus last year’s legislative session netted $1 million in funding for St. Johns County to work on planning and design for the museum. However, its anticipated that a million $3 million is needed.

Still, without statutory approval to finalize key components — including governance, funding mechanisms and site selection — the project remains largely conceptual.
With the House bill failing again, the timeline for the museum’s development is unclear. Lawmakers could revisit the proposal in the next legislative session, but any further delays risk pushing the project back several more years. Advocates warn that continued inaction could stall momentum for a museum many see as critical to telling a fuller, more accurate story of Florida’s past. For now, the effort remains paused — caught between political support at the top and legislative gridlock within the Capitol.

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