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Verizon’s Deal for AOL Is a Push Into the Technology of Advertising

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People walk out of the New York office building where AOL headquarters is located, Tuesday, May 12, 2015. Verizon is buying AOL for about $4.4 billion, advancing the telecom's push in both mobile and advertising fields. (AP Photo/Mark Lennihan)

People walk out of the New York office building where AOL headquarters is located, Tuesday, May 12, 2015. Verizon is buying AOL for about $4.4 billion, advancing the telecom’s push in both mobile and advertising fields. (AP Photo/Mark Lennihan)

Emily Steel and Sydney Ember, THE NEW YORK TIMES

(The New York Times) — A new generation of Math Men is taking over the Mad Men of Madison Avenue.

Armed with data and technology created by actual rocket scientists, this new breed of advertising executives is introducing automated systems for the buying and selling of ads in real time. Fading away are the industry’s old-school wining and dining sales tactics as a new model emerges where algorithms rule.

Verizon Communications made a bold bet on that future this week with its $4.4 billion all-cash deal for the Internet company AOL. Over the last several years, AOL has invested heavily in technologies to create a one-stop shop for marketers seeking to buy digitals ads across television, the web and mobile.

Verizon could add more firepower to those efforts by ramping up investments in technology, introducing even more data on consumers to the mix and creating new mobile and video outlets where those ads can appear.

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Oakland Post: Week of January 8 – 14, 2025

The printed Weekly Edition of the Oakland Post: Week of January 8 – 14, 2025

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Oakland’s Black Chamber of Commerce Awards 63 Businesses $1,000 Micro Grants

“Our members are essential to Oakland’s economic and cultural fabric,” said Cathy Adams, president of the OAACC. “These grants are a testament to our dedication to fostering business growth and sustainability within our community.” The microgrants are designed to provide vital support for members to strengthen their operations, invest in growth opportunities, or meet pressing needs, Adams added.

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Cathy Adams, president of the OAACC. Photo courtesy of the OAACC.
Cathy Adams, president of the OAACC. Photo courtesy of the OAACC.

By Oakland Post Staff

Last week, the Oakland African American Chamber of Commerce (OAACC) announced the distribution of $63,000 in microgrants to 63 member businesses. These $1,000 grants, generously sponsored by Supervisor Nate Miley, Amazon, and the Tides Foundation, reflect the organization’s goals and unwavering commitment to empowering Black-owned businesses in Oakland.

“Our members are essential to Oakland’s economic and cultural fabric,” said Cathy Adams, president of the OAACC. “These grants are a testament to our dedication to fostering business growth and sustainability within our community.”

The microgrants are designed to provide vital support for members to strengthen their operations, invest in growth opportunities, or meet pressing needs, Adams added.

As part of this initiative, OAACC leaders are encouraging all grant recipients to inspire their communities to support Oakland-based businesses by shopping locally, sharing referrals, and following their social media pages.

For more information about the OAACC and the organization’s initiatives, please visit www.oaacc.org.

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Port of Oakland to Host January Meeting for Interfaith Council of Alameda County

State, county, and city officials have been invited to join ICAC board members and the community to explore effective strategies for addressing these interconnected challenges across Alameda County, including ICAC’s Safe Car Park program expansion and efforts to convert trailers into shelter for the unhoused.

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The Port of Oakland. Courtesy photo.
The Port of Oakland. Courtesy photo.

Special to The Post

The Interfaith Council of Alameda County (ICAC) will hold its first meeting of 2025 on Thursday, Jan. 9, at the Port of Oakland, located at 530 Water St. Hosted by the president of the Port of Oakland, the meeting will run from 1-2:30 p.m. and will focus on pressing community issues including environmental justice, housing solutions, and crime and safety.

State, county, and city officials have been invited to join ICAC board members and the community to explore effective strategies for addressing these interconnected challenges across Alameda County, including ICAC’s Safe Car Park program expansion and efforts to convert trailers into shelter for the unhoused.

All are welcome and encouraged to attend and contribute to this important discussion. For more information, visit interfaithAC.org.

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