Business

California Haircare Heiress Cheryl Morrow Leads Fight to Defend Industry Against Tort Lawsuit

Black hair care industry manufacturers are rallying to defend their products against “attacks” from customers, scientists and federal government officials who claim they are harmful. The companies are being accused of producing relaxers with potentially toxic ingredients that may cause cancer. On the frontlines of that defense in the Golden State is California Curl heiress Cheryl Morrow, who is also publisher of the San Diego Monitor News.

Published

11 months ago

January 20, 2024

Oakland Post

Cheryl Morrow (Courtesy Photo)

By Edward Henderson, California Black Media

On the frontlines of that defense in the Golden State is California Curl heiress Cheryl Morrow, who is also publisher of the San Diego Monitor News.

Morrow, daughter of the late Dr. Willie Morrow who invented and popularized the “California Curl,” also known as the “Jheri Curl” or “Jerry Curl,” has been vocal about debunking the cancer claims as misleading. She also highlights the pioneering spirit and innovation that led to the creation of products for Black hair care by Black companies before mainstream companies entered the businesses.

“In 2022, you come out with a study with an inconclusive correlation that all of a sudden subjugates a Black legacy of hair care manufacturing to be vilified, demonized, criminalized and connected to cancer,” Morrow told California Black Media.

That same year, civil rights attorney Benjamin Crump filed a mass tort lawsuit on behalf of Jenny Mitchell, a Black woman who he claims contracted uterine cancer after her use of chemical hair straightening products sold by L’Oréal USA. Crump is suing that company as well as entities that assisted in the development, marketing, and sale of the products including Motions, Dark & Lovely, Olive Oil Relaxer, and Organic Root Stimulator.

In August 2018, Mitchell – who says she has no family history of uterine or other cancer – was diagnosed with the disease and underwent a full hysterectomy.

According to the study, published by Journal of the National Cancer Institute, also known as the “Sister Study,” frequent users of chemical hair straightening products, defined in the study as more than four uses a year, were more than twice as likely to develop uterine cancer than those who didn’t use those products.

“Black women have long been the victims of dangerous products specifically marketed to them,” said Crump in a press release. “Black women have been told they have to use these products to meet society’s standards.”

Morrow hosts events in the community and online to educate the public about Black hair care products.

“All of that is not by accident,” Morrow insists. “In creating relaxer advocates, my goal is not to protect one brand or manufacturer over another. My goal is to tell the truth, make sure the consumer is informed, to make sure that the industry in relaxing gets innovated.”

As part of her efforts, Morrow hosted an event in San in December titled “Take Your Hands Off Our Legacy.” It showcased Black hair professionals and technicians who educated consumers about the legacies of pioneers like Annie Malone, S.B. Fuller, Marjorie Stewart-Joyner, Joe Dudley, and Dr. Willie L. Morrow.

“They have the language in the lawsuit that the manufacturers did not and should have known that the relaxer was dangerous. My response to them is that they should’ve known that, actually, Black people have made their products safer and have been doing that since 2007. Dr. Morrow already did it with California Cream.”

Court records show that about 75 cases have been filed in the mass tort lawsuit, which was formed at the beginning of February 2023.

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Oakland Post: Week of December 18 – 24, 2024

The printed Weekly Edition of the Oakland Post: Week of December 18 – 24, 2024

Published

1 day ago

December 20, 2024

Oakland Post

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BWOPA Honors Black Leadership and Legacy at 2024 Ella Hill Hutch Awards Dinner

On Dec. 5, BWOPA held its Annual Ella Hill Hutch Awards Ceremony, at the Fairmont Claremont Hotel in the Oakland/Berkeley Hills. At the event, the group comprised of Black women from various professional backgrounds, honored distinguished local and state leaders whose contributions have shaped civic engagement and advanced critical social issues impacting Black communities.

Published

4 days ago

December 18, 2024

Oakland Post

L-R: BWOPA State Executive Director LaNiece Jones; State Asm. Mia Bonta; BWOPA 2024 Man of The Year/Urban League SFBA CEO Ken Maxey; BWOPA State President Hon. Dezie Woods-Jones; State Senator Lola Smallwood-Cuevas; Rowena Brown, Oakland Councilmember At-Large, Elect; BWOPA State Regional Director Vashone Huff. Courtesy photo.

By Oakland Post Staff

Black Women Organized for Political Action (BWOPA) is a statewide non-profit advocacy and membership organization committed to solving problems affecting Black Californians.

On Dec. 5, BWOPA held its Annual Ella Hill Hutch Awards Ceremony, at the Fairmont Claremont Hotel in the Oakland/Berkeley Hills.

At the event, the group comprised of Black women from various professional backgrounds, honored distinguished local and state leaders whose contributions have shaped civic engagement and advanced critical social issues impacting Black communities.

The evening was hosted by Dr. Shawna Charles, founder of The Charles Communications Group (CCG) headquartered in Los Angeles. Charles served as mistress of ceremonies.

With a track record of elevating voices and empowering communities, Charles’ leadership and insight brought a certain dynamism to the celebration.

“Each year, this event not only celebrates the enduring legacy of our beloved BWOPA founding member, Ella Hill Hutch, but also reaffirms and amplifies our unwavering commitment to building and sustaining Black political power across California,” said Dezie Woods-Jones, BWOPA founding member and State president.

“Ella Hill Hutch’s trailblazing leadership continues to inspire us as we forge ahead, empowering Black women to lead, advocate, and shape a more equitable future for all,” added Woods-Jones.

This year’s event introduced the DWJ Rising Star Award, honoring young leaders like Solano County Board Supervisors-elect Cassandra James, Danielle Motley-Lewis, Naomi Waters and newly elected State Assemblymember elect Rhodesia Ransom (D-Stockton).

According to organizers, the awardees all exemplify “the next generation of changemakers.”

Other awardees included:

Lifetime Achievement Awardees: Congresswoman Barbara Lee (D-CA-12) and Alameda County Supervisor Keith Carson
Man of the Year: Kenneth Maxey, CEO of the Greater SF Bay Area Urban League
President’s Corporate Award: Yvette Radford, Kaiser Permanente
In the Spirit of Ella State and Chapter Awards: Dr. Carolyn Greene, Dr. Marcella K. Smith, Dr. Carolyn Drake, Tinisch Hollins, Jackie Jones, Gloria Burgess Johnson, Tamika L’Ecluse, Ellen Nash, Betty Reid Soskin, and Ay’Anna Moody.

BWOPA also celebrated local champions across its chapters, including leaders in voter education, healthcare, criminal justice reform, and community advocacy.

In a statement, BWOPA said, “Honoring Ella Hill Hutch’s legacy, BWOPA recognizes her pioneering efforts as the first Black woman elected to the San Francisco Board of Supervisors. Her tireless work amplifying underrepresented voices continues to inspire BWOPA’s mission to build Black political power across California.”

“We extend our heartfelt thanks to our members, partners and allies who believe in BWOPA’s vision to invest in building power for Black women’s leadership,” said LaNiece Jones, BWOPA State executive director. “Your support ensures that Black women have a voice at decision-making tables locally, regionally, statewide, and nationally, advancing diversity and equity in leadership spaces.”