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Coke, Pepsi and the New Front in the Cola Wars

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In this May 8, 2013 file photo, Coca-Cola CEO Muhtar Kent speaks during a news conference in Atlanta. Coca-Cola is revising its pay plan for executives after shareholders including Warren Buffett expressed disapproval and called it excessive. (AP Photo/David Goldman, File)

In this May 8, 2013 file photo, Coca-Cola CEO Muhtar Kent speaks during a news conference in Atlanta. (AP Photo/David Goldman, File)

 

(CBS News) – When most people think about rivalries in the carbonated beverage industry, they think of the “cola wars,” the never-ending battle for market supremacy between Coca-Cola and PepsiCo especially, as well as Dr Pepper Snapple and a host of other smaller rivals.

However, that doesn’t tell the whole story.

Indeed, although Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, the soft-drink giant is struggling as per-capita consumption of soda has hit multidecade lows. Along with rival PepsiCo, Coca-Cola has become increasingly dependent on business outside of carbonated beverages. At times, the change hasn’t been easy.

Coca-Cola CEO Muhtar Kent has even called 2015 a “transition year” and announced plans to lay off between 1,600 and 1,800 employees to cut costs.

“The beverage industry remains pressured by weak demand for carbonated soft drinks,” wrote Joseph Agnese, an analyst with S&P Capital IQ, who has a “hold” rating on both stocks. “Non-carbonated beverage growth is experiencing better growth than carbonated products, with growth more in line with the snacks industry.”

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Oakland Post: Week of November 20 – 26, 2024

The printed Weekly Edition of the Oakland Post: Week of November 20 – 26, 2024

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Oakland Post: Week of November 13 – 19, 2024

The printed Weekly Edition of the Oakland Post: Week of November 13 – 19, 2024

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LIVE! — TOWN HALL ON RACISM AND ITS IMPACT — THURS. 11.14.24 5PM PST

Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024, 5 p.m. – 6:30 p.m. PST

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Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024
5 p.m. – 6:30 p.m. PST

Discussion Topics:
• Since the pandemic, what battles have the NAACP fought nationally, and how have they impacted us locally?
• What trends are you seeing concerning Racism? Is it more covert or overt?
• What are the top 5 issues resulting from racism in our communities?
• How do racial and other types of discrimination impact local communities?
• What are the most effective ways our community can combat racism and hate?

Your questions and comments will be shared LIVE with the moderators and viewers during the broadcast.

STREAMED LIVE!
FACEBOOK: facebook.com/PostNewsGroup
YOUTUBE: youtube.com/blackpressusatv
X: twitter.com/blackpressusa

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Business

Coke, Pepsi and the New Front in the Cola Wars

Published

on

In this May 8, 2013 file photo, Coca-Cola CEO Muhtar Kent speaks during a news conference in Atlanta. Coca-Cola is revising its pay plan for executives after shareholders including Warren Buffett expressed disapproval and called it excessive. (AP Photo/David Goldman, File)

In this May 8, 2013 file photo, Coca-Cola CEO Muhtar Kent speaks during a news conference in Atlanta. (AP Photo/David Goldman, File)

 

(CBS News) – When most people think about rivalries in the carbonated beverage industry, they think of the “cola wars,” the never-ending battle for market supremacy between Coca-Cola and PepsiCo especially, as well as Dr Pepper Snapple and a host of other smaller rivals.

However, that doesn’t tell the whole story.

Indeed, although Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, the soft-drink giant is struggling as per-capita consumption of soda has hit multidecade lows. Along with rival PepsiCo, Coca-Cola has become increasingly dependent on business outside of carbonated beverages. At times, the change hasn’t been easy.

Coca-Cola CEO Muhtar Kent has even called 2015 a “transition year” and announced plans to lay off between 1,600 and 1,800 employees to cut costs.

“The beverage industry remains pressured by weak demand for carbonated soft drinks,” wrote Joseph Agnese, an analyst with S&P Capital IQ, who has a “hold” rating on both stocks. “Non-carbonated beverage growth is experiencing better growth than carbonated products, with growth more in line with the snacks industry.”

READ MORE

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Click to comment

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Your email address will not be published. Required fields are marked *

Activism

Oakland Post: Week of November 20 – 26, 2024

The printed Weekly Edition of the Oakland Post: Week of November 20 – 26, 2024

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Activism

Oakland Post: Week of November 13 – 19, 2024

The printed Weekly Edition of the Oakland Post: Week of November 13 – 19, 2024

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

LIVE! — TOWN HALL ON RACISM AND ITS IMPACT — THURS. 11.14.24 5PM PST

Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024, 5 p.m. – 6:30 p.m. PST

Published

on

video
play-rounded-fill

Join us for a LIVE Virtual Town Hall on the Impact of Racism hosted by Post News Group Journalist Carla Thomas and featuring Oakland, CA NAACP President Cynthia Adams & other Special Guests.
Thursday, November 14, 2024
5 p.m. – 6:30 p.m. PST

Discussion Topics:
• Since the pandemic, what battles have the NAACP fought nationally, and how have they impacted us locally?
• What trends are you seeing concerning Racism? Is it more covert or overt?
• What are the top 5 issues resulting from racism in our communities?
• How do racial and other types of discrimination impact local communities?
• What are the most effective ways our community can combat racism and hate?

Your questions and comments will be shared LIVE with the moderators and viewers during the broadcast.

STREAMED LIVE!
FACEBOOK: facebook.com/PostNewsGroup
YOUTUBE: youtube.com/blackpressusatv
X: twitter.com/blackpressusa

Continue Reading

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