Fashion
DI’YANU creates bold styles to celebrate African heritage
ROLLINGOUT.COM — D’IYANU (dee-ya-nu) is a ready-to-wear clothing brand created by Nigerian designer Addie Olutola in 2014. Inspired by her African heritage, she creates boldly patterned garments for those who want to wear modern African clothing at an affordable price. Olutola spoke with rolling out about her brand and its identity.
By Cassidy Sparks
D’IYANU (dee-ya-nu) is a ready-to-wear clothing brand created by Nigerian designer Addie Olutola in 2014. Inspired by her African heritage, she creates boldly patterned garments for those who want to wear modern African clothing at an affordable price. Olutola spoke with rolling out about her brand and its identity.
Where did your love for fashion come from?
Since I was young, I always loved wearing interesting items and loved to stand out with statement pieces. Launching D’IYANU was a perfect match for me since it combined my love for unique fashion and my desire to launch a great business. D’IYANU African inspired pieces are unique and help our customers stand out.
What was the driving force behind creating D’IYANU?
When I launched D’IYANU, I was very unhappy with my career and wanted something more out of life. I was looking for an opportunity that would allow me to do what I enjoyed, generate higher income, leave a legacy, and ultimately give back. I was also driven by my love for fashion and being unique. Creating D’IYANU meant creating a line of modern and unique clothing that allowed me to express my culture. In addition to wanting to express myself, I saw a clear need in the market for a ready-to-wear African inspired line. People were looking for such a line, but it wasn’t really available.
Since launching in 2014 our driving force has always been to embrace our culture while giving back to African missions. Since launching we’ve given over $20,000 of our revenue to organizations including Charity Water, EduCare Benin, and Water Aid.
Where did the brand name come from?
The “D’” means “of,” or “from“ in French, while “IYANU” means “miracle,” or “wonderful” in the Nigerian language, Yoruba. The loose translation is “of or from [something] wonderful” reminding everyone that they’re uniquely and wonderfully made and to dress like it. The blending of the two languages also signifies the blending of the two cultures which define the brand: African and western.
What sets D’IYANU aside from other clothing lines.
We create beautiful and unique pieces that can’t be found anywhere else. Our pieces allow our customers to embrace their roots and express themselves.
As far as what makes us different from other African inspired lines, it’s that we have always been customer focused. Excellent customer service is our number one priority. We are always thinking about our customer from our designs to our return and exchange policy. We make sure that our fabric and how it’s constructed is great quality and priced affordably. Our goal is to design clothing that our customers can wear for any area of their lives from work to vacation and everything in between. We also explore the usage of different types of material in order to make garments that our customers love and appreciate.
This article originally appeared in Rollingout.com.
California Black Media
California Students Make Progress in Key Academic Areas, But Challenges Remain
On Oct. 10, the California Department of Education released its 2023-24 statewide assessment results showing promising but gradual progress within some key academic areas. The report highlights improvements, especially among Black and socioeconomically disadvantaged students, while overall scores remain below pre-pandemic levels.
By Joe W. Bowers, California Black Media
On Oct. 10, the California Department of Education released its 2023-24 statewide assessment results showing promising but gradual progress within some key academic areas. The report highlights improvements, especially among Black and socioeconomically disadvantaged students, while overall scores remain below pre-pandemic levels.
Overall, the percentage of students statewide meeting or exceeding standards in English language arts (ELA) was 47%, up from 46.7% last year. Those reaching proficiency in mathematics were at 35.5%, from 34.6%. Science scores rose from 30.2% to 30.7%. Black/African American students showed the most improvement in third-grade math, with scores increasing by 0.9 percentage points. Socioeconomically disadvantaged students also saw notable gains, with a 1.5% increase in ELA and a 2.1% gain in math.
State Superintendent of Public Instruction Tony Thurmond praised the efforts of California’s schools and students, saying, “I commend California’s students and educators for their hard work and continued growth in academic achievement across the state. We know the high potential of all California’s students, and we still have a ways to go to ensure that every child is supported to build strong academic skills and access a bright future.”
Linda Darling-Hammond, President of the State Board of Education, emphasized the importance of continued investment in student success. “Today’s results suggest that California’s public schools are making encouraging gains in all of the key subject areas, and these gains are largest for our most vulnerable groups of students,” she said.
Despite the progress, overall student performance remains a concern. Vernon M. Billy, CEO of the California School Boards Association, stressed the need for more rapid and widespread improvement. “Despite incremental improvement of less than half a percentage point in English Language Arts (ELA) and less than one percentage point in Mathematics, overall student performance remains below pre-pandemic levels — which were already unacceptable,” Billy said.
He also expressed concern over the sustainability of improvements as COVID-19 relief funds expire in 2025, which provided critical support for interventions like tutoring and expanded learning programs. “It’s high time the state’s investment and focus match our rhetoric, so California schools can prepare all students, regardless of background, for success in college, career, and civic life,” Billy concluded.
Maintaining momentum beyond the pandemic will require continued investment and innovation to close the persistent achievement gaps affecting California’s most vulnerable students.
Art
Phyllis Emelda: Oakland’s Global Designer Extraordinaire
Beyond the runway, on Sundays Emelda opens her East Oakland home as a design studio and modeling training ground. With woodshop and home economics no longer taught in high school or middle schools, Emelda says youth and young adults are missing out on key opportunities.
By Carla Thomas
Black Friday and Small Business Saturday had to make way for Black Out Sunday with Phyllis Emelda Designs and Company on Sunday, Nov. 26, at the Veterans Memorial Building in San Leandro. The event opened a gateway to the local fashionista’s global couture, kicking off the holidays in style with all the glitz and glam the audience could handle.
The full afternoon of fashion, food and fun produced by Woman in the Moons Productions featured models blazing the runway with one-of-a-kind designs for bodies of all sizes. From women’s fashions and menswear to children’s clothing, Black Out Sunday also featured emerging artists Kandy Kyriakou and Phyllis Emelda’s own granddaughter Reya Renee, among others.
Entertainment by Mercenery, formerly Graham Central Station, a Tavia Percia theatrical production and Dr. Yvonne Cobbs’ gospel explosion also complimented the lineup.
During the event, guests were able to jumpstart their Christmas shopping with vendors offering a variety of handmade gifts, garments, jewels and crafts. A portion of the proceeds benefitted the Healthy Living Foundation, founded by Dr. Yvonne Cobbs.
Beyond the runway, on Sundays Emelda opens her East Oakland home as a design studio and modeling training ground. With woodshop and home economics no longer taught in high school or middle schools, Emelda says youth and young adults are missing out on key opportunities.
“I view the fashion industry as a whole, including product development, creative design theory, sales, marketing and presentation. I have students of all backgrounds. Currently one from India, one from DuBai, and five college graduates, including a scientist, chemist, and two engineers.
“My students and participants are ages 5 – 75 years old. My 6-year-old granddaughter is already illustrating her designs.
“We are working on bringing the program into the Oakland public schools and Recreation Centers in the near future. I currently offer this training free of charge to Oakland Inner City Youth, which is my target market for training.”
In February 2022 she was selected Emerging Designer for New York Fashion Week.
“I took 17 inner city hopefuls to New York Fashion Week for an experience of a lifetime,” she said. “My 6-year-old granddaughter was the youngest-ever model for NYFW.”
Phyllis Emelda & Company began as Blaize in 1991, having grown to four locations in Bay Area malls.
By the late 90s she began working with a slinky fiber and developed a line of seven interchangeable garments suitable in style for most women. This collection was called “Wardrobe In A Box.” The explosive success of the collection landed her in a spot on a roadshow program with Costco Stores. After an exhausting 18 months of working on the road, Emelda fell ill and then her mother passed away. “The devastation took its toll, but I knew I had to reinvent myself yet again.”
She began marketing her collection to boutiques nationally and contracted with Walmart Stores to bring her Travelwear Collection to Sam’s Club. She also contracted with Seams To Fit in Berkeley, Grand Diva Salon in Florida, The San Francisco Opera House, Thunder Valley Casino Resort, and Zulily.com. Her line was then qualified by the Art Commission as Wearable Art.
“During the pandemic, my team and I launched Drama Dressing, The Couture Collection-(Just Coats by Phyllis Emelda) and an updated version of “Wardrobe In A Box” shown for the first time at New York Fashion Week 2022.
“This year was great, but I have much more in store for 2024,” she said.
For more information visit: www.phyllisemelda.com
Bay Area
Jayda Curry – God, Family, Hoop
The UC Berkeley Cal Bears Women’s Basketball team has a new fireball of energy and excellence by way of sophomore Jayda Curry. While she is a star basketball player, her motto is GOD, FAMILY, HOOP — in that order.
By Y’Anad Burrell
The UC Berkeley Cal Bears Women’s Basketball team has a new fireball of energy and excellence by way of sophomore Jayda Curry. While she is a star basketball player, her motto is GOD, FAMILY, HOOP — in that order.
Jayda was born in Corona, California, and has played basketball since age four. Growing up, she would play golf with her father occasionally, but Jayda gravitated to basketball along with her sister Layla Curry, who plays for LMU. Jayda chose a unique academic track studying American Studies with an emphasis on Interdisciplinary Studies (ISF), where students choose the classes they would like, which can cross multiple disciplines.
Jayda shared that her priorities in life are consistent and have not changed even with her popularity as a star basketball player. Her faith in God keeps her grounded, and she has an extensive gospel song playlist on her phone and a routine of not listening to rap music before Noon every day. Instead, her music therapy playlist has many songs from several religious genres of music and a short list of her favorite artists: Marvin Sapp, Jessica Reedy, Jonathan McReynolds, Kirk Franklin and many others.
Athletes often have the challenge of balancing their mental health and sports careers, and Jayda found a balance through journaling, something she has done for a long time, well before entering college. Finding a healthy balance with academic success is often, as well, a challenge for athletes. Jayda attributes her success in this area to good time management. Staying tenacious about studying and completing school assignments while on the road with the team has become a habit that gives Jayda academic success while performing at a high level on the basketball court.
Jayda cherishes her love for family and shares how deep down she is truly a ‘kid at heart.’ A Lego wonderland moment and enjoy hanging out with family, teammates, and friends is the best for Jayda on any given day.
Jayda has many athletes that she admires. To name just a few, they are
Candice Parker, Sirena Williams, Gabi Douglas, Steph Curry, Damion Lillard and many more. It was no surprise to hear that she would like play for the WNBA one day, but succeeding in college is just as important to Jayda.
Jayda is well on her way to gracing the national stage while fulfilling her dreams and aspirations, given the path she has chosen and thus far managed well. Soon she may be another big name in basketball for other up and comers to admire.
But her fashion career is happening in real-time, not in Jayda’s future. She launched an apparel collection that can be found in Oakland stores and online at www.jaydacurry.com. Jayda’s collection will also be available in stores in her hometown of Corona.
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