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Los Angeles’s Historic Black Community Devastated by Eaton Canyon Fires

NNPA NEWSWIRE — The unincorporated community in the San Gabriel Valley, home to 42,000 residents, has long stood as a beacon of Black homeownership and middle-class stability. With 18% of its population identifying as Black, Altadena also hosts a diverse community that includes Latino and Asian American residents. Tragically, the Eaton Fire alone destroyed over 1,000 structures, killed at least five residents in Altadena and displaced thousands.

Published

4 months ago

January 13, 2025

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

As flames tore through the picturesque foothills of Altadena and Pasadena on January 7, 2025, the Eaton Canyon fires left a historic Black community—rooted in the Civil Rights Movement—nearly wiped out. Among the hardest-hit areas in Los Angeles County, Altadena has seen its many Black-owned homes, churches, businesses, and landmarks reduced to ashes.

The unincorporated community in the San Gabriel Valley, home to 42,000 residents, has long stood as a beacon of Black homeownership and middle-class stability. With 18% of its population identifying as Black, Altadena also hosts a diverse community that includes Latino and Asian American residents. Tragically, the Eaton Fire alone destroyed over 1,000 structures, killed at least five residents in Altadena and displaced thousands.

“Obviously, it’s been a tough couple of days, but our family is making it through,” said Danny Bakewell Jr., president of the Bakewell Company which owns the Los Angeles Sentinel. “Both my girlfriend and my son lost their homes and the devastation is unreal for so many families – a lot of Black folks.”

Jamal-Dominique Hopkins, a native of Altadena, lost his beloved childhood home on Loma Alta Drive to the blaze. His mother, Ruthie Hopkins, 81, and his son, Joshua, narrowly escaped thanks to the swift actions of Hopkins’ older brother, who evacuated them to safety.

Hopkins described the devastation in a GoFundMe post, writing, “This isn’t just a loss for our family; it’s a loss for a community that has thrived despite challenges.”

Ruthie Hopkins, the former editor and co-owner of The Pasadena Journal, a Black-owned newspaper, has been a cornerstone of the community for decades. The newspaper is part of the National Newspaper Publishers Association (NNPA), which represents the Black Press of America and is celebrating its 198th anniversary in March.

The fire also destroyed the family’s SUV, which was vital for Ruthie’s medical appointments. Now, she and Joshua are left with only the clothes they wore when escaping.

A Legacy Reduced to Ashes

Altadena’s Black community flourished during the Civil Rights Movement, growing from 4% of the population in 1960 to 27% by 1970, following the passage of the Fair Housing Act in 1968. It became a haven for Black families seeking to escape discrimination elsewhere, offering homeownership opportunities unavailable in most parts of the country.

Before the fire, Altadena boasted a Black homeownership rate of 81.5%, nearly double the national average for African Americans. Families like Kenneth Snowden’s embodied this legacy. Snowden’s family purchased their first Altadena home in 1962, and nearly 20 years ago, Snowden bought his own home in the area. Both properties were destroyed in the fire.

“Your $40 million home is no different than my $2 million home,” Snowden told reporters. “Give us the ability to rebuild, restart our lives. If you can spend billions of dollars fighting a war, you can spend a billion dollars to help us get back where we were at.”

Shawn Brown, founder of Pasadena Rosebud Academy, lost her home and the public charter school she built to serve the community’s children. Brown is working to raise funds to rebuild the school while seeking temporary locations in local churches—though some churches, like Altadena Baptist Church, have also burned.

Only the bell tower remains at Altadena Baptist. The Rev. George Van Alstine is helping church members navigate the challenges of insurance claims and federal aid. He fears the destruction will lead to gentrification, pushing out long-standing Black residents.

“We’re seeing families who may have to leave because rebuilding here will be too expensive,” he said.

Brown urged her fellow Black homeowners to hold onto their properties despite developers’ offers. “Stand strong, rebuild, and continue the generational progress of African Americans,” she said.

Widespread Loss and Displacement

The destruction in Altadena mirrors the broader devastation caused by the wildfires sweeping Los Angeles County. Across the region, more than 12,300 structures have been destroyed, and at least 24 lives have been lost. Economic losses are estimated between $250 billion and $275 billion, making this disaster one of the costliest in U.S. history.

Much of the media coverage has focused on celebrity mansions and wealthy neighborhoods, but Altadena’s plight highlights the profound impact on middle-class communities of color. Residents returned to find homes passed down through generations reduced to rubble.

Even the Mountain View Cemetery, where pioneering Black science fiction novelist Octavia E. Butler is buried, caught fire. Butler’s novel Parable of the Sower chillingly predicted wildfires caused by climate change, starting on February 1, 2025. Her legacy and connection to the community remain a stark reminder of the fragility of Altadena’s history.

Mobilizing Support

The community and its allies have rallied to provide relief in response to the devastation. James Bryant, a partner at the Cochran Firm, organized a GoFundMe campaign with support from Ivie McNeil Wyatt Purcell and Diggs, the Prince Hall Masons, and community advocate Jasmyne Cannick. The campaign has raised nearly $100,000 to assist Black residents of Pasadena and Altadena.

“The loss of a home is about more than property. It’s the loss of memories, mementos, and generational pride,” Bryant said.

Another GoFundMe campaign created by Hopkins aims to help his mother and son rebuild their lives, covering temporary housing, medical supplies, clothing, and other necessities.

The Spill App has also compiled a comprehensive list of African American families and individuals affected by the fires, helping coordinate donations and relief efforts.

NNPA President and CEO Dr. Benjamin F. Chavis Jr. has maintained close contact with NNPA-member newspapers and media companies in Southern California, including David Miller of Our Weekly, Kenneth Miller of Inglewood Today and Pluria Marshall of the Los Angeles Wave. Both Miller and Marshall confirmed their staff are safe but noted the community’s urgent need for support.

A Historic Challenge

The road to recovery remains daunting as the Eaton Fire continues to burn, with containment still at 0%. Fierce Santa Ana winds and dry conditions threaten to worsen the situation, while evacuation orders remain in effect for over 105,000 residents.

“This fire has changed our lives forever,” Hopkins wrote. “Your support means the world to us as we work to restore some sense of normalcy after this unimaginable loss.”

Chavis added, “The NNPA stands is solidarity with our member publishers in Los Angeles County and beyond. The devastating wildfires must be met with resolve, compassion, and resiliency.”

Donations to Hopkins’ campaign can be made via GoFundMe. Supplies, including clothing, toiletries, and blankets, can be dropped off at Prince Hall, 9027 S. Figueroa St., Los Angeles, CA.

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Remembering George Floyd

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3 days ago

May 25, 2025

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OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism

BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

Published

4 days ago

May 23, 2025

Oakland Post

By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association

For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.

As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.

Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.

We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.

Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.

The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.

We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.

Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.

Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association

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Hate and Chaos Rise in Trump’s America

BLACKPRESSUSA NEWSWIRE — Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains.

Published

4 days ago

May 23, 2025

Stacy M. Brown

By Stacy M. Brown
Black Press USA Senior National Correspondent

The Southern Poverty Law Center has identified 1,371 hate and antigovernment extremist groups operating across the United States in 2024. In its latest Year in Hate & Extremism report, the SPLC reveals how these groups are embedding themselves in politics and policymaking while targeting marginalized communities through intimidation, disinformation, and violence. “Extremists at all levels of government are using cruelty, chaos, and constant attacks on communities and our democracy to make us feel powerless,” said SPLC President Margaret Huang. The report outlines how hard-right groups aggressively targeted diversity, equity, and inclusion (DEI) initiatives throughout 2024. Figures on the far right falsely framed DEI as a threat to white Americans, with some branding it a form of “white genocide.” After the collapse of Baltimore’s Francis Scott Key Bridge, a former Utah legislator blamed the incident on DEI, posting “DEI = DIE.”

Tactics ranged from local policy manipulation to threats of violence. The SPLC documented bomb threats at 60 polling places in Georgia, traced to Russian email domains. Similar threats hit Jewish institutions and Planet Fitness locations after far-right social media accounts attacked them for trans-inclusive policies. Telegram, which SPLC describes as a hub for hate groups, helped extremists cross-recruit between neo-Nazi, QAnon, and white nationalist spaces. The platform’s lax moderation allowed groups like the Terrorgram Collective—designated terrorists by the U.S. State Department—to thrive. Militia movements were also reorganized, with 50 groups documented in 2024. Many, calling themselves “minutemen,” trained in paramilitary tactics while lobbying local governments for official recognition. These groups shared personnel and ideology with white nationalist organizations.

The manosphere continued to radicalize boys and young men. The Fresh & Fit podcast, now listed as a hate group, promoted misogyny while mocking and attacking Black women. Manosphere influencers used social media algorithms to drive youth toward male-supremacy content. Turning Point USA played a key role in pushing white nationalist rhetoric into mainstream politics. Its leader Charlie Kirk claimed native-born Americans are being replaced by immigrants, while the group advised on Project 2025 and organized Trump campaign events. “We know that these groups build their power by threatening violence, capturing political parties and government, and infesting the mainstream discourse with conspiracy theories,” said Rachel Carroll Rivas, interim director of the SPLC’s Intelligence Project. “By exposing the players, tactics, and code words of the hard right, we hope to dismantle their mythology and inspire people to fight back.”

Click here for the full report or visit http://www.splcenter.org/resources/guides/year-hate-extremism-2024.