Uncategorized

Op-Ed: Why Michael Bloomberg’s Pro-Soda-Tax Ad Is Misleading

Published

9 years ago

October 12, 2016

Former New York City Mayor Michael Bloomberg is helping to bankroll a television-commercial campaign in favor of proposed soda taxes in Oakland and San Francisco, known as Measure HH and Proposition V, respectively, both of which will appear on the November ballot.

You can’t miss the commercial if you live in the Bay Area, as it seems to air a thousand times a day on local TV stations. Unfortunately, from an economist’s perspective, the pro-tax commercial is misleading.

The Oakland and San Francisco soda taxes would charge distributors an additional one-cent per ounce of soda they sell (or $2.88 per case). The tax would also apply to other sugar-sweetened drinks.

The Bloomberg ad, which can be viewed below, says, “It’s not a grocery tax, it’s a soda tax.” But this is not entirely true from an economics perspective.

There’s an important difference between the “imposition of a tax,” on the one hand, and the “incidence of a tax,” on the other hand. Imposition is where the tax is technically levied. Incidence refers to who really pays the tax (the tax burden), which is one of the most important questions regarding any tax. Every microeconomics principles textbook covers this topic.

It’s true that the soda tax is levied technically on distributors of sodas, but this is merely the imposition of the tax. Any cost increase to distributors because of the tax can be passed on by them to grocers who, in turn, can pass it on to their customers by increasing the price of any product or products in their store.

So the incidence of the tax—who really pays the tax—falls on grocery buyers, whether they drink sodas or not. The tax is also a regressive tax, meaning it would harm low-income families disproportionately more than high-income families.

Bloomberg and the pro-tax crowd are misleading the public with the ad.

The ad ends with: “Didn’t anyone tell big soda it’s not nice to lie?” But it’s Michael Bloomberg and soda-tax proponents that are not telling the whole truth: grocery customers will face higher grocery bills as a result of the soda tax.

The soda tax is also akin to telling your child this: “Your classmate Lawrence is not drinking what we think he should. So it’s ok to steal money from Lawrence and all his classmates until Lawrence stops drinking bad things.” Hopefully no parents would tell their child this.

Neither should this immoral and flawed logic be the basis of public policy. But it’s the logic behind Measure HH and Prop V. The lesson being taught by the pro-tax side is “It’s ok to steal, as long as you think you’re doing right by it.”

Taxation is always theft; “legal” theft, but theft nevertheless. It’s taking money by force from others.

Didn’t anyone tell soda-tax advocates it’s not nice to steal and lie?

Courtesy of the Independent Institute

Oakland Post

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Related Topics:Lawrence J. McQuillan Measure HH Michael Bloomberg OP-ED Opinion Pro-Soda-Tax Proposition V

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Uncategorized

Oakland Housing and Community Development Department Awards $80.5 Million to Affordable Housing Developments

Published

6 months ago

June 17, 2025

Oakland Post

Special to The Post

The City of Oakland’s Housing and Community Development Department (Oakland HCD) announced its awardees for the 2024-2025 New Construction of Multifamily Affordable Housing Notice of Funding Availability (New Construction NOFA) today Five permanently affordable housing developments received awards out of 24 applications received by the Department, with award amounts ranging from $7 million to $28 million.

In a statement released on Jan. 16, Oakland’s HCD stated, “Five New Construction Multifamily Affordable Housing Development projects awarded a total of $80.5 million to develop 583 affordable rental homes throughout Oakland. Awardees will leverage the City’s investments to apply for funding from the state and private entities.”

In December, the office of Rebecca Kaplan, interim District 2 City Councilmember, worked with HCD to allocate an additional $10 Million from Measure U to the funding pool. The legislation also readopted various capital improvement projects including street paving and upgrades to public facilities.

The following Oakland affordable housing developments have been awarded in the current round:

Mandela Station Affordable

238 Affordable Units including 60 dedicated for Homeless/Special Needs
Award: $15 million + previously awarded $18 million
Developer: Mandela Station LP (Pacific West Communities, Inc. and Strategic Urban Development Alliance, LLC)
City Council District: 3
Address: 1451 7th St.

Liberation Park Residences

118 Affordable Units including 30 dedicated for Homeless/Special Needs
Award: $28 million
Developer: Eden Housing and Black Cultural Zone
City Council District: 6
Address: 7101 Foothill Blvd.

34th & San Pablo

59 Affordable Units including 30 dedicated for Homeless/Special Needs
Award: $7 million
Developer: 34SP Development LP (EBALDC)
City Council District: 3
Address: 3419-3431 San Pablo Ave.

The Eliza

96 Affordable Units including 20 dedicated for Homeless/Special Needs
Award: $20 million
Developer: Mercy Housing California
City Council District: 3
Address: 2125 Telegraph Ave.

3135 San Pablo

72 Affordable Units including 36 dedicated for Homeless/Special Needs
Award: $10.5 million
Developer: SAHA and St. Mary’s Center
City Council District: 3
Address: 3515 San Pablo Ave.

The source of this story is the media reltations office of District 2 City Councilmember Rebecca Kaplan.

Oakland Post

Posts by Oakland Post

Activism

Oakland Housing and Community Development Department Awards $80.5 Million to Affordable Housing Developments

Published

11 months ago

January 30, 2025

Oakland Post

Rebecca Kaplan, interim District 2 city councilmember. File photo.

Special to The Post

The following Oakland affordable housing developments have been awarded in the current round:

Mandela Station Affordable

238 Affordable Units including 60 dedicated for Homeless/Special Needs
Award: $15 million + previously awarded $18 million
Developer: Mandela Station LP (Pacific West Communities, Inc. and Strategic Urban Development Alliance, LLC)
City Council District: 3
Address: 1451 7th St.

Liberation Park Residences

118 Affordable Units including 30 dedicated for Homeless/Special Needs
Award: $28 million
Developer: Eden Housing and Black Cultural Zone
City Council District: 6
Address: 7101 Foothill Blvd.

34th & San Pablo

59 Affordable Units including 30 dedicated for Homeless/Special Needs
Award: $7 million
Developer: 34SP Development LP (EBALDC)
City Council District: 3
Address: 3419-3431 San Pablo Ave.

The Eliza

96 Affordable Units, including 20 dedicated for Homeless/Special Needs
Award: $20 million
Developer: Mercy Housing California
City Council District: 3
Address: 2125 Telegraph Ave.

3135 San Pablo

72 Affordable Units including 36 dedicated for Homeless/Special Needs
Award: $10.5 million
Developer: SAHA and St. Mary’s Center
City Council District: 3
Address: 3515 San Pablo Ave.

The source of this story is media reltations office of District 2 City Councilmember Rebecca Kaplan.

Oakland Post

Posts by Oakland Post

Alameda County

Oakland Acquisition Company’s Acquisition of County’s Interest in Coliseum Property on the Verge of Completion

The Board of Supervisors is committed to closing the deal expeditiously, and County staff have worked tirelessly to move the deal forward on mutually agreeable terms. The parties are down to the final details and, with the cooperation of OAC and Coliseum Way Partners, LLC, the Board will take a public vote at an upcoming meeting to seal this transaction.

Published

12 months ago

January 11, 2025

Oakland Post

Alameda County Board of Supervisors Chairman David Haubert. Official photo.

Special to The Post

The County of Alameda announced this week that a deal allowing the Oakland Acquisition Company, LLC, (“OAC”) to acquire the County’s 50% undivided interest in the Oakland- Alameda County Coliseum complex is in the final stages of completion.

Oakland has already finalized a purchase and sale agreement with OAC for its interest in the property. OAC’s acquisition of the County’s property interest will achieve two longstanding goals of the County:

The Oakland-Alameda Coliseum complex will finally be under the control of a sole owner with capacity to make unilateral decisions regarding the property; and
The County will be out of the sports and entertainment business, free to focus and rededicate resources to its core safety net

In an October 2024 press release from the City of Oakland, the former Oakland mayor described the sale of its 50% interest in the property as an “historic achievement” stating that the transaction will “continue to pay dividends for generations to come.”

The Board of Supervisors is pleased to facilitate single-entity ownership of this property uniquely centered in a corridor of East Oakland that has amazing potential.

“The County is committed to bringing its negotiations with OAC to a close,” said Board President David Haubert.